Jason H. Email & Phone Number

Sydney, Nsw, Au

Sydney, Nsw, Au

TL;DR - Integrating adtech/martech vendors products with Atlassian's properties on multiple platforms. I connect the dots to scale across our marketing organization. Helps lead and architect functional and deep integrations. Responsible for restructuring global advertising data tracking/measurement efforts. Processes that were built led to an average budget growth of 39% ($millions) and 84% growth on key metrics YoY. A 10x+ tenure from ~$8-9b market cap to $90b+.Setting up proactive monitoring for discrepancies through SQL queries. Working with devs to enhance front-end tracking. Collaborating with data engineering to create proprietary data integrations. Implementing various ad/mar tech scripts via Google Tag Manager (GTM). Leading cross-functional teams and an established roadmaps to create alignment to achieve goals for Atlassian.

San Mateo, Ca, Us

Acquired by LinkedIn.Working with various vendors to push forward business initiatives. Certifying 3rd party ad servers across networks through various ad serving channels (mobile app/web, desktop) and troubleshooting any problems that arise during certification. Troubleshooting discrepancies and employing tactics to alleviate problems with ad serving discrepancies. Escalating and triaging bugs to engineering departments while querying databases for investigation.

Burlingame, Ca, Us

Responsible for investigating existing in-game analytics and replacing with new hierarchy. Directing and discussing direct-response advertising initiatives to drive investor goals. Gathering 3rd party vendors for in-game analytics querying and attribution support to understand each partner’s ability to drive installs/users. Working with different ad networks to drive DR goals and searching for new channels to increase users. Drove a soft launch of the app in UK and ranking as high as #5 in organic listing for the keyword 'Games' (previously not listed).

Redwood City, Ca, Us

Started at employee 30ish. Startup Series C to IPO.Working on emerging products and integrating departmental workflows. Devising QA checklists for new software interface versions to ensure that all functionality is maintained while introducing new concepts. Collaborating with engineers and developers on new products to ensure all ideas and requirements are captured in Product Requirement Documents (PRDs). Leading training sessions on new features and products while providing solutions and prevention methods to ad operational technical escalations.Most notable when joined: Series C (~35 employees) to IPO

Redwood City, Ca, Us

Handling all escalations where it cannot be solved by system tools. Experience in working with different publishers and exchange providers to integrate platforms and create internal workflows for new inventory sources. Responsible for testing expandable and video inventory sources through beta-programs. Creating custom solutions or workaround ideas for one-off situations to ease campaign set up. Developing tables and graphs for high-level campaign and personnel management.

Redwood City, Ca, Us

Trafficking and managing ads in a RTB and non-RTB environments. Managing advertising campaigns from start to finish. Performing quality assurance tests on advertisements (site served and 3rd party ad served) to ensure ad functionality. Enhancing campaign performance by introducing alternative methods of delivery. Working with engineering and developers to troubleshoot issues with ad serving systems -- issues consisted of API integrations, new features, and delivery issues. Collaborating with account managers to help troubleshoot issues with pixel implementation and creative click through issues—this consisted of creating test pages within a bidding environment.

Mountain View, Ca, Us

Responsible for trafficking over 1100 ad trafficking requests on GDN (approximately $8.5 million in display revenue). Supported multiple verticals with advertising request and changes Enforced 4th party cookies and ad call policies to ensure user privacy and ad policy requirements. Troubleshooting with vendors to ensure tags and creatives function properly. Worked with internal sales teams and external clients to resolve issues. Extensive troubleshooting of 3rd party rich media tags such as Doubleclick, Pointroll, Eyeblaster, etc. Applied creative problem solving skills to develop solutions for click tracking issues. Responsible for testing expandable ad units for Application Programming Interface (API) compatibility.

El Segundo, Ca, Us

Most notable for implementing DART Sales Manager (DSM) into the “Automotive” vertical. Managed and created sales products into the sales workflow. Customizing new IOs by using excel formulas and macros within the sales tool. Trained sales, account management, and ad trafficking team on how the sales tool is used in simulated deals. Created a custom manual on how to use DSM within each of the roles. Also worked with freelance writers to manage site content with various content management systems on a weekly basis.

Bachelors, Psychology, Communications

Full Stack Web Development Certification, Computer Software Engineering