Chief Operations Officer
At SehatUP, I had the unique opportunity to build a D2C brand from the ground up. This role went beyond just understanding the healthcare industry—I was involved in every aspect, from go-to-market strategies and manufacturing to tech development and P&L management. I led cross-functional teams, ensuring that the product resonated with both doctors and consumers. I focused heavily on integrating healthcare professionals into product development and user journeys, which helped me develop a deep… Show more At SehatUP, I had the unique opportunity to build a D2C brand from the ground up. This role went beyond just understanding the healthcare industry—I was involved in every aspect, from go-to-market strategies and manufacturing to tech development and P&L management. I led cross-functional teams, ensuring that the product resonated with both doctors and consumers. I focused heavily on integrating healthcare professionals into product development and user journeys, which helped me develop a deep understanding of balancing business goals with doctor expertise. Show less