James (Joosang) Lee Email & Phone Number

Carlsbad, California, United States

Seattle, Washington, United States

• Led a strategic project with Cascade Designs, Inc. (CDI) and UO SPM team to assess new market opportunities for MSR brand in the pole category.
• Conducted comprehensive market research and competitor analysis, utilizing both internal and external NPD sales data in Excel to identify market gaps and potential for MSR's expansion.
• Redefined consumer personas aligning with the brand's vision and mission by conducting in-depth consumer research, including interviews in focus groups and retail store visits for outdoor equipment.
• Evaluated product strategy decisions, focusing on differentiation and competitive positioning/branding to maximize MSR's market potential.

Carlsbad, California, United States

• Oversaw materials colorway check and enrichment for 13 Callaway Inline Bags (2025), 6 OGIO Bags (2025), and OGIO Travel Gear (2025) in Centric PLM.
• Entered dimensions for BULK samples in Centric PLM, covering 2025 Callaway Inline Bags and 2025 Gloves, Headwear, and Accessories.
• Examined factory BOMs, enriching Centric PLM by adding missing fabrics, trims, and zippers.
• Initiated Supplier Quote Entry processes in Centric PLM for both Callaway and OGIO golf bags for 2025.
• Generated BOMs for 2025 Callaway Inline Bags, including color (design material) BOMs, within Centric PLM.
• Coordinated and updated Lab Dip status for Callaway 2025 inline bags and OGIO travel gear and edited tracking comments accordingly.

Carlsbad, California, United States

• Supported the Product Developer on future season collections for golf bags, headwear and accesories.
• Actively attended weekly meetings with designers and product managers for alignments on product and sample status.
• Tracked and reviewed golf bags, headwear and glove samples for errors and size consistency. Organized review notes for golfbags to send to overseas factories and edited the existing sample size tracking excel.
• Coordinated Lab Dips for dyed fabric, printed fabric, and plastics for molded components using Pantone color systems.
• Processed and organized 3 years of historical color approvals to build out the archived color approval library for golf bag development.
• Entered and enriched 300+ golf bag and headwear materials into the Centric PLM system.

Seoul, South Korea

• Designed and strategized a unique brand identity for a set of hangover pills produced by Ansan Oriental Clinic.
• Performed market research / analysis, discovering a new area of appeal to the customers.
• Collected images and created moodboards to determine the color theme and the visual language, utilizing adobe illustrator and photoshop.
• Created brand logo and packaging, aiming to maximize the cohesiveness of the product.
• Communicated and collaborated with factories regarding manufacturing methods and material choice for real market release.

미국 캘리포니아 로스앤젤레스

• Designed concepts for new possible product lines consisting UV santizing boxes and future versions of the Clocky alarm clock.
• Actively collaborated with other team members on user-trend analysis, form research, material/color choices and initial product brainstorming.
• Visualized the concepts further in a smaller working group, utilizing hand sketching, adobe illustrator/photoshop, rhinoceros 3d and keyshot.
• Gained valuable experience on the process of designing and manufacturing products for the real-world in a highly collaborative environment under time and material constraints.

대한민국 서울

• Assisted senior designers in planning and creating brochures and souvenirs for the Fall 2018 (A) exhibition.
• Created appealing graphics and packaging layouts using adobe illustrator and photoshop.
• Developed series of moodboards to discuss and determine the exhibition’s visual theme.
• Obtained methods in researching and analyzing visual trends and built empathy through thinking in the audience/viewer’s perspective.

Master Of Science - Ms, Sports Product Management

Bachelor Of Fine Arts - Bfa, Industrial Design

Education record

Education record