Andrea Josefina Schilling Mirabal Email & Phone Number

Ciudad De Panamá, Panamá

- Follow up on M&E and KPI's for distributors activations/events in CACEM Region.- Support Consumer & Customer Marketing Managers with brand strategies, for Off/On Trade, Digital & Advocacy- Standardization of events between CACEM markets, executing and generating brand experiences from the Bacardi portfolio.- Responsible for A&P Control for CACEM Region & Distributors (15 markets and 21 distributors)- Responsible for S&OP - IBP Monthly revisions CACEM Region.- Responsible for monthly or 2 weeks follow up meetings with distributors (as needed)- Lead VAPS & POS Project for Fiscal Year, finding ways to optimize budget and innovative materials to activate in CACEM region.- Regular brand Trainings in order to maintain and tropicalize strategies (when needed) for all CACEM Markets- Negotiation with suppliers, agencies and other stakeholders to guarantee timing and correct implementations of brands

Panamá, Panamá, Panamá

- Create strategies for the marketing team including: Digital Marketing, advertising, communications. - Prepare and manage the budget for the area. - Establish, monitor and report team goals. - Design branding, positioning and price strategies. - Ensure that MercaDolar's brand message is strong and consistent across all marketing channels and efforts (such as events, email campaigns, web pages, and promotional material). - Analyze consumer behavior and determine the personality and demographics of the user. - Identify opportunities to reach new market segments and expand market share. -Monitor competition (acquisitions, price changes and new products and features).

Ciudad De Panamá

- Development of the strategy and social marketing campaigns.- Identify, cultivate and direct relationships with bloggers, brand ambassadors and influencers.- Build audience loyalty through social media marketing channels- Lead social marketing procedures and campaigns and their measurement.- Develop the content and social content calendar- Management of e-marketing campaigns

Ciudad De Panamá, Panamá

- Prospecting and closing commercial alliances.- Support the growth of the work team.- Develop strategies to attract new users.- Implement marketing and sales strategies to position the brand.- Public relations.

Caracas, Venezuela

- Coordinate and organize activities with the marketing department for each of the brands in the PRV portfolio at the POS.- Generate and execute projects with a high impact on visibility in the POS that help promote all the brands of the PRV portfolio- Execute and supervise the budget of the coordination Visibility in SAP system- Preparation of planograms for the entire PRV product portfolio- Support the commercial area in the generation of material for contracted spaces- Supervise the assistant or intern of the Visibility coordination- Supervise and monitor the Trade Marketing Advertising agency in all ongoing projects.

Caracas, Venezuela

Promotions and Visibility Activities:- Loading, review and execution of the budget of the Trade Marketing areas: Promotion and Visibility.- Generation of communicational POP material for promotional packaging at points of sale.- Leading projects and monitoring the advertising agency(ies) that serves Trade Marketing.- Download guidelines to the Activation team at the national level for the correct implementation of visibility of promotions and planograms.- Monthly check and visits to the trade for validation and follow-up of implementations.Promotions:- Generation of promotional packages that help to rotate and increase the Market Share of the PRV portfolio.- Generation of activities in key seasons and seasonality for product rotation.- Monitoring and responsibility in the creation of promotional packaging visuals, adapting guidelines and strategies for each brand in the PRV portfolio.Visibility:- Generation of communication material at the points of sale and Off Premise that help increase the Share of Visibility of the PRV portfolio.- Carrying out local interventions (high impact furniture, local On and Off Premise interventions, among others) that boost brand awareness.- Updating of planograms.

Caracas, Venezuela

- Trade Representative for Key Accounts and Sweep.- Lead and monitor the team of merchants in the implementation of visibility activities and promotions at the Points of Sale.- Generation of high impact exhibitions.- Negotiations of hot spots within the Points of Sale with the owners and managers of chains and liquor stores.- Watch over the spaces contracted at the Points of Sale.- Observe for possible areas of intervention and improvement of visibility and negotiate them.

Caracas, Venezuela

- Visits to clients, support in the development of sales strategies.- Realization of quotes and orders to clients.- Support in the development of stands for events and congresses, as well as the generation of support material.

Caracas, Venezuela

- Support to the HR Department, especially the Recruitment and Development Department in various project processes.- Carrying out selection processes, policies and procedures of the HR Department.

International Relationship - Ngo Diploma

Graduate, Liberal Arts, Management And Administration Diploma

Activities and Societies: Miembro de AIESEC UNIMET

Introduction To International Conflict

Bachiller En Humanidades, Humanities