• Manage service and support for over two hundred farm and ranch retailers and over four hundred John Deere dealers throughout the US and Canada for John Deere children’s apparel.• First contact for key accounts regarding order questions and oversee order file.• Served as sales liaison, coordinating with the finance department to troubleshoot issues, ensuring customer success, and overseeing the EDI process and order review. • Developed role with the first apparel team joining company, fostering relationships with all employees at all levels to build best practices and understand how internal systems could work for apparel.• Orchestrated the creation and launch of B2B and B2C copy for John Deere ordering systems, with biannual updates, as well as managing all sales representative and retailer issues.• Spearheaded the transition to 3 ERP systems, training the team and developing new reporting processes as needed.• Managed the Eastern and Southern US, including Canada, sales territories, and associated retailers, while fostering relationships, building best practices, and providing necessary reports and analytics for the team.• Oversee sales representative daily issues and needs as well as all customers inquiries.

• Manage service and support for over two hundred farm and ranch retailers and over four hundred John Deere dealers throughout the US and Canada for John Deere children’s apparel.• First contact for key accounts regarding order questions and oversee order file.• Served as sales liaison, coordinating with the finance department to troubleshoot issues, ensuring customer success, and overseeing the EDI process and order review. • Developed role with the first apparel team joining company, fostering relationships with all employees at all levels to build best practices and understand how internal systems could work for apparel.• Orchestrated the creation and launch of B2B and B2C copy for John Deere ordering systems, with biannual updates, as well as managing all sales representative and retailer issues.• Spearheaded the transition to 3 ERP systems, training the team and developing new reporting processes as needed.• Managed the Eastern and Southern US, including Canada, sales territories, and associated retailers, while fostering relationships, building best practices, and providing necessary reports and analytics for the team.• Oversee sales representative daily issues and needs as well as all customers inquiries.

• Increased service to policyholders by providing regular office hours for inquiries, service, questions and client walk-in business. • Expanded agent productivity by being a licensed extension of the representative in servicing property and casualty accounts and increasing books of business and sales.• Developed efficiency and organization for each agent by maintaining client contact records, soliciting additional coverage or identifying gaps in existing insurance by consistently reviewing both new sales leads and existing policyholders.• Provided sales quotes, recent sales follow up, changes in coverage including soliciting new business..

• Achieved 80% email retention and open rates across four diverse regions, driving successful engagement with field sales teams.• Streamlined regional marketing budgets by integrating e-Communications, eliminating duplication, and delivering cost savings.• Developed and prioritized local marketing plans working with campaign teams to understand local objectives along with identifying strategic opportunities not covered through national communication resulting in meeting the customer needs on time and within budget.• Worked with field reps, marketing and district managers to train on the importance of customer segmentation, and inspired field participation in identifying customer qualifications for different media and messaging. • Forged robust partnerships with sales representatives to optimize performance and meet target goals.

• Maintained below 1% consumer email opt out rate by developing marketing plan for eight brands in a business-to- business environment consisting of nine emails per month.• Reached sales goals of one million dollars per month for small retailer sales by consistently listening to customer feedback, improving user friendly options, and using a service-oriented approach. • Transitioned over three thousand retailers from face-to-face sales to a business-to-business environment, including daily training and error assistance.• Strategically planned and executed email marketing and direct mail communication as needed incorporating sign-up incentives and information brochures, along with daily sales support.

• Spearheaded all web-based consumer marketing initiatives for Healthtex.com, effectively driving digital brand presence and consumer engagement.• Conducted ongoing competitor research to inform the development of a strategic marketing calendar, resulting in substantial improvements in product sales.• Crafted sample product lines for digital photography and meticulously detailed product descriptions, ensuring the presentation of offerings met the highest standards of quality and appeal.• Oversaw and trained a consumer customer service team comprising twelve operators, responsible for handling toll-free inquiries, email assistance, and daily service through Healthtex.com.