▪Revamped social content strategy to pull marketing and increased organic followings by 60%, audience engagement rate by over 500%▪Optimized multichannel social media postings and paid ads to ensure top returns on viewer engagement, reach, and link clicks▪Created digital content and executed social ads on major social media platforms and averaged 6-7% click-through rate▪Optimized Google AdWords campaigns and increased audience reach by 70%, conversion rates by 58%▪Spearheaded Buyer Persona research, and presented solution-based analysis to in-house stakeholders▪Coordinated with marketing VP across multiple projects including collaboration negotiations with the Japanese National Tourism Organization ▪Utilized Google Analytics to track website metrics, analyzed campaign results, and organized the data in Microsoft Excel reports▪Directed the creation of marketing brochure designs, and achieved top viewed ratings from partnering agencies ▪Trained three marketing interns about the company style guide, and content marketing fundamentals

▪Managed official social campaigns and collaborations with local co-marketing partners, generated 100% increase in instagram followers and 16% increase in customer conversion rates▪Established 8-15 micro-influencer partnerships each month through targeted engagements to help acquire 60-70 extra monthly app sign-ups▪Developed unique brand tone and created educational messaging on product features through digital content creation▪Closed 6 restaurant partnership contract agreements, examples include Sulmida, Le Tea, Dong Tai Xiang, Kiwawa Sushi...etc

▪Established 3 long term affiliate partnerships out of 4 Zoom meetings with clients from Taiwan, Vietnam and Thailand, generating 200k USDT in revenue▪Managed a Telegram signal group and recruited 57 paid subscriptions within 2 months of operation▪Planned weekly blog posts on TradingView with market updates in both traditional and simplified Chinese