Developed a reporting framework to present customers with data-driven insights of their energy efficiency improvement process.• Analyzed large building’s electricity meter data, together with utilityinvoices, to visualize energy usage and costs structures.• Looked into opportunities to cut energy waste through building’sbehavior modeling with AI algorithms (cluster & pattern recognition, anomalies detection, etc.) – on average saved 17% of building’s kWh consumption.• Automated the process of analysis and built a customer-facing reporting dashboard.

For 8 years, I ran a boutique agency that delivers data-driven marketing to fast-growing tech companies. The agency completed a few dozen of successful projects for a wide variety of tech businesses, including established small and medium-sized companies, enterprise-level organizations, as well as individuals.We helped our customers to:- track the right data & set up correct metrics for their marketing activities, to make sure analytics became an integral part of every decision-making process. - develop and execute strategies that were focused on business needs & goals (leads, customers, revenue) instead of so-called 'marketing results' (website visitors, social media fans, etc.).A brief summary of my personal achievements:1. Built and managed several remote, cross-functioning teams. 2. Learned to quickly understand the needs of both businesses and their customers, and translate those into successful product strategies. 3. Got an extensive hands-on experience with market leading content management, marketing automation, campaign execution, personalization and data analytics tools.

Organized recruiting events with hundreds of participants in Eastern Europe while being very limited on staff. Reduced cycle time of the sourcing team by 50% by suggesting and implementing micro-targeted advertising campaign.

Developed strategies, KPI/ROI metrics, and a creative brand concept for the company, including new e-commerce website. Built and managed marketing teams in Moscow and St. Petersburg. Managed multiple marketing channels (search, social media, events). Setup business analytics, training & support.

Working in a start-up with a fast-paced, challenging environment, managed multiple marketing channels (SEO, SEM, display, events, mobile), constantly reaching company's goals such as quality/quantity of traffic driven to website, conversion rate and new customers acquisition.In a collaboration with customer success and development teams, mapped customer’s feedback into product development plan correction. The company launched in 2010 and by 2012 grew into a leader of its SaaS market segment in Russia.

Prepared and controlled media plans and budgets; analyzed competitors’ activities and pricing strategies; created design & content for online and offline project; organized company’s participation in exhibitions and conferences.Rebranded Citytelecom.ru, organized new product launch (Home Internet) from beginning to end.