Jodi O'Connell, Mba Email & Phone Number

Los Angeles, Ca, Us

Bellevue, Wa, Us

Lead analytics team for the marketing division, identifying key channels, campaign and business insights and recommendations to drive a data-driven marketing strategy.

Northridge, Ca, Us

Taught Marketing Analytics and Social Media Marketing to college Seniors and MBA students. ♦ 4 sections of Marketing Analytics (MKT 356) – Leveraging data driven insights to optimize marketing campaigns and increase ROI, including media mixed modeling (MMM), customer lifetime value (LTV), marketing attribution. ♦ 1 section of MKT 459 Social Media Marketing – Best practices within the digital marketing space, including paid social, SEM, affiliate, and influencer marketing

Minneapolis, Mn, Us

Sole advanced analytics lead to marketing team of the US Diabetes business.

Minneapolis, Mn, Us

Burbank, Ca, Us

Create, plan, and implement marketing strategy and product development programs to drive brand growth and equity. Oversee the entire Marketing Department – Product Marketing, Creative and Digital/Interactive.

London, Gb

As a member of the attendee marketing team, I worked to drive event attendance ranging from 4,000 to 20,000 people across seven different industries at one time. Constantly searching for new ways to identify under-served areas of the business and create initiatives to optimize marketing channels, gain insight into our customers, increase customer satisfaction and retention, and drive incremental sales, examples include: development of a new email marketing segmentation strategy to increase conversion of 10%, implement formal A/B testing processes to increase response rate, and spearhead strategic partnerships to grow brand visibility among target audience.

Woodland Hills, California, Us

During my time at KERN, I managed an account of a Fortune 500 Company. Shortly after I took on this role I was given the opportunity to take on more responsibility when the Account Executive I worked under left the company and her role was not filled. Giving me the chance to prove myself in a client-facing role where I created and presented weekly reports to share insight and trends that I identified from the raw data.

During my time at Rachel Lynn Johnson Public Relations I conducted in-depth research, critical analysis, and detailed notes for projects within the beauty, health, and lifestyle industries.

Us

Worked to generate awareness among the startup's target audience by representing the company during family events, creating marketing collateral to be dispersed to potential customers, and finding the best marketing channels in order to obtain the best ROI from each marketing dollar spent.

Tampa, Fl, Us

During my time at Outback Steakhouse, I was promoted three times over the course of a year. Each day I faced high-pressure situations with a positive outlook that lead to me establishing a strong customer clientele and being chosen by management to train new hostesses and servers.

Burbank, Ca, Us

As an intern, I worked cross-departmentally to help execute marketing campaigns, create new branding and packaging for a new product extension, and represent the company during high profile industry events at LA Fashion Week.

Master Of Business Administration (M.B.A.), Management

Bachelor Of Science (Bs), Business Marketing With A Specialization In Integrated Marketing Communications