Jodi O'Connell, Mba

Jodi O'Connell, Mba Email and Phone Number

Sr. Manager, Analytics and Demand Gen @ Icertis
Los Angeles, CA, US
Jodi O'Connell, Mba's Location
Los Angeles Metropolitan Area, United States, United States
Jodi O'Connell, Mba's Contact Details

Jodi O'Connell, Mba work email

Jodi O'Connell, Mba personal email

n/a
About Jodi O'Connell, Mba

Accomplished, resourceful and adaptable marketing analyst that doesn’t shy from change or a challenge. Constantly evolving to identify opportunities and create solutions that drive marketing organizations to be more data driven. Adept at collaborating with business partners to create, implement and execute strategies that support cross-functional data sharing to get us closer to a 360 view of the customer and their patient journey. Values relentless prioritization, resourcefulness and a growth mindset.

Jodi O'Connell, Mba's Current Company Details
Icertis

Icertis

View
Sr. Manager, Analytics and Demand Gen
Los Angeles, CA, US
Website:
icertis.com
Employees:
2321
Jodi O'Connell, Mba Work Experience Details
  • Icertis
    Sr. Manager, Analytics And Demand Gen
    Icertis
    Los Angeles, Ca, Us
  • Icertis
    Sr. Manager, Analytics & Demand Gen
    Icertis Feb 2022 - Present
    Bellevue, Wa, Us
    Lead analytics team for the marketing division, identifying key channels, campaign and business insights and recommendations to drive a data-driven marketing strategy.
  • California State University, Northridge
    Adjunct Professor Of Marketing
    California State University, Northridge Aug 2022 - Dec 2023
    Northridge, Ca, Us
    Taught Marketing Analytics and Social Media Marketing to college Seniors and MBA students. ♦ 4 sections of Marketing Analytics (MKT 356) – Leveraging data driven insights to optimize marketing campaigns and increase ROI, including media mixed modeling (MMM), customer lifetime value (LTV), marketing attribution. ♦ 1 section of MKT 459 Social Media Marketing – Best practices within the digital marketing space, including paid social, SEM, affiliate, and influencer marketing
  • Medtronic
    Principal, Marketing Analytics
    Medtronic Dec 2020 - Feb 2022
    Minneapolis, Mn, Us
    Sole advanced analytics lead to marketing team of the US Diabetes business.
  • Medtronic
    Sr. Marketing & Analytics Specialist
    Medtronic May 2018 - Dec 2020
    Minneapolis, Mn, Us
  • Innovative Skincare
    Marketing Manager
    Innovative Skincare Feb 2017 - Apr 2018
    Burbank, Ca, Us
    Create, plan, and implement marketing strategy and product development programs to drive brand growth and equity. Oversee the entire Marketing Department – Product Marketing, Creative and Digital/Interactive.
  • Ubm Plc
    Marketing Specialist
    Ubm Plc Sep 2014 - Jan 2017
    London, Gb
    As a member of the attendee marketing team, I worked to drive event attendance ranging from 4,000 to 20,000 people across seven different industries at one time. Constantly searching for new ways to identify under-served areas of the business and create initiatives to optimize marketing channels, gain insight into our customers, increase customer satisfaction and retention, and drive incremental sales, examples include: development of a new email marketing segmentation strategy to increase conversion of 10%, implement formal A/B testing processes to increase response rate, and spearhead strategic partnerships to grow brand visibility among target audience.
  • Kern - An Omnicom Agency
    Assistant Account Executive
    Kern - An Omnicom Agency Jan 2014 - Sep 2014
    Woodland Hills, California, Us
    During my time at KERN, I managed an account of a Fortune 500 Company. Shortly after I took on this role I was given the opportunity to take on more responsibility when the Account Executive I worked under left the company and her role was not filled. Giving me the chance to prove myself in a client-facing role where I created and presented weekly reports to share insight and trends that I identified from the raw data.
  • Rachel Lynn Johnson Public Relation
    Marketing And Public Relations Assistant
    Rachel Lynn Johnson Public Relation Jun 2013 - Jan 2014
    During my time at Rachel Lynn Johnson Public Relations I conducted in-depth research, critical analysis, and detailed notes for projects within the beauty, health, and lifestyle industries.
  • Urbansitter
    Marketing Intern
    Urbansitter Feb 2012 - May 2013
    Us
    Worked to generate awareness among the startup's target audience by representing the company during family events, creating marketing collateral to be dispersed to potential customers, and finding the best marketing channels in order to obtain the best ROI from each marketing dollar spent.
  • Outback Steakhouse
    Server
    Outback Steakhouse Apr 2009 - Jan 2012
    Tampa, Fl, Us
    During my time at Outback Steakhouse, I was promoted three times over the course of a year. Each day I faced high-pressure situations with a positive outlook that lead to me establishing a strong customer clientele and being chosen by management to train new hostesses and servers.
  • Innovative Skincare
    Marketing Intern
    Innovative Skincare Jan 2011 - Aug 2011
    Burbank, Ca, Us
    As an intern, I worked cross-departmentally to help execute marketing campaigns, create new branding and packaging for a new product extension, and represent the company during high profile industry events at LA Fashion Week.

Jodi O'Connell, Mba Skills

Leadership Qualtrics Survey Software Powerpoint Social Media Team Work Strategic Partnerships Public Speaking Kpi Dashboards Online Marketing Digital Strategy Marketing Analytics Photoshop Event Planning Data Analysis Business Analysis Market Research Data Analytics Team Leadership Digital Marketing Advertising Lead Generation Integrated Marketing Tableau Strategy Facebook Online Advertising Microsoft Office Microsoft Word Business To Business Marketing Microsoft Excel Event Marketing Strategy Event Management Customer Service Marketing Operations Social Media Marketing Market Analysis Email Marketing Sql Management Project Management Public Relations Marketing Communications Analytical Skills Research Marketing Strategy Data Visualization Spss Online Marketing Analysis Microsoft Power Bi

Jodi O'Connell, Mba Education Details

  • California State University, Northridge
    California State University, Northridge
    Management
  • San Diego State University
    San Diego State University
    Business Marketing With A Specialization In Integrated Marketing Communications

Frequently Asked Questions about Jodi O'Connell, Mba

What company does Jodi O'Connell, Mba work for?

Jodi O'Connell, Mba works for Icertis

What is Jodi O'Connell, Mba's role at the current company?

Jodi O'Connell, Mba's current role is Sr. Manager, Analytics and Demand Gen.

What is Jodi O'Connell, Mba's email address?

Jodi O'Connell, Mba's email address is jo****@****tis.com

What is Jodi O'Connell, Mba's direct phone number?

Jodi O'Connell, Mba's direct phone number is +181842*****

What schools did Jodi O'Connell, Mba attend?

Jodi O'Connell, Mba attended California State University, Northridge, San Diego State University.

What skills is Jodi O'Connell, Mba known for?

Jodi O'Connell, Mba has skills like Leadership, Qualtrics Survey Software, Powerpoint, Social Media, Team Work, Strategic Partnerships, Public Speaking, Kpi Dashboards, Online Marketing, Digital Strategy, Marketing Analytics, Photoshop.

Who are Jodi O'Connell, Mba's colleagues?

Jodi O'Connell, Mba's colleagues are Nikhil Barapatre, Vishal Jotwani, Shantanu Gore, Sanjib Giri, Darren Levy, Ankita Chavan, Nikhilesh Shah.

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