Jose Sorto Email & Phone Number

San Mateo, California, US

El Segundo, California, US

• Led the development of go-to-marketing strategy across the entire digital games portfolio inclusive of Hot Wheels, Barbie, MOTU, UNO, and more
• Created and implemented marketing strategy for multi-year digital audience growth and retention
• Oversaw external agencies and internal channels to drive product growth and recognition across our portfolio
• Recognized opportunities to drive value across our roster of games equivalent to millions of dollars in exposure
• Managed complex marketing budgets across various digital groups
• Evaluated partner agreements, identifying where we can add value to partners

El Segundo, California, US

• Led marketing for licensed games across games portfolio with integrations across Forza, Wargaming, Rocket League, Drive Ahead CATS, Love Nikki, Recolor, and more
• Oversaw app store optimizations (ASO) across a variety of games catered to kids and/or adults in different verticals (i.e. Racing, Dress-Up, Casual, Kids, etc.) basing decisions on data insights
• Drove over one million units in sales through marketing efforts for industry blockbuster, Hot Wheels Unleashed
• Generated over 30 million views across YouTube, Instagram, Facebook, and Twitter for the launch of Unleashed

El Segundo, California, US

• Co-executed marketing efforts for the launch of Thomas & Friends: Adventures!, Hot Wheels Infinite Loop, Hot Wheels Open World, and more
• Facilitated marketing initiatives for licensed deals such as Forza, Rocket League, Drive Ahead, CATS, Love Nikki, Recolor, and more
• Managed internal communication cross-functionally with brand management, game design, web, email/CRM, and social teams
• Collaborated with community management, influencers, and viral channels needed for growth

El Segundo, California, US

• Developed, managed, and executed digital media campaigns for Blizzard Entertainment
• Leveraged endemic partners to raise brand awareness across core demo for upcoming expansions
• Experienced executing programmatic and/or private marketplace deals, reaching primary target
• Utilized 1PD email CRM and mobile Device IDs for re-engagement amongst known users
• Tracked mobile placements via Tune, deeplinking users into the Hearthstone application on both Android and iOS
• Optimized campaigns depending on primary KPIs to maintain efficiencies

El Segundo, California, US

• Assisted with managing multi-million dollar media campaigns for Overwatch, Heroes of the Storm, and Hearthstone
• Communicated regularly with several vendors to set-up and implement campaigns
• Experienced with PlayStation and Xbox on-console media placements
• Oversaw the execution of the Hearthstone Journey to Un’Goro Dino Dash Obstacle Course
• Set-up and handled social presence via Facebook, Instagram, and Twitter, running on Desktop, and/or Mobile
• Wrote Blizzard approved copy for social placements representative of the brand

Los Angeles, CA, US

• Monitored Direct Response advertising campaigns for Entrepreneurial clients
• Pulled and updated various spending and performance reports using Spectra OX/Media Bank
• Tracked performance within stations for several client accounts
• Seasoned with KPIs such as GRPs/TRPs, CPVs,CPOs, and CPMs
• Prepared space authorization for production and traffic to make the buy and provide insertion orders and materials to each publication, based on media plans
• Maintained constant communication with Media, Traffic, Accounting, and Clients to achieve goals set upon quarterly media plans

Los Angeles, CA, US

• Tutored middle and high school students
• Responsible for assisting in different classes such as Math (Algebra, Algebra 2, Geometry), English, and Science
• Kept students on track toward college
• Helped create and foster useful habits for students such as Note taking, Organization, Planning, etc.
• Shared my experience as a college student

Chicago, Illinois, US

• Outreach to universities on behalf of several clients
• Developed ideas for outreach
• Contacted schools, school clubs, and organizations about employment opportunities
• Responsible for tracking project budgets
• Helped plan and execute different campus activities on behalf of clients
• Brainstormed ideas and methods to reach different students from different colleges

Los Angeles, California, US

• Posted over fifty events in secured media outlets
• Highly Experienced with CisionPoint
• Formulated media press list for Lynda.com, Cloud B, Mrs. Cubbison’s, Diaper Dude, POPSUGAR, Knock Knock and Total Women Gym + Spa
• Prepared media kits for Westfield Centers Family Fun Days
• Produced paste-ups, social media posts, and wrap-up reports
• Pitched stories to potential contacts on behalf of Chadwick Schools

• Communicated with target voters both in the field and on the phone
• Researched company policies that the candidate’s beliefs coordinated with
• Calculated target voter’s response and converted them into codes
• Reached overall goal of winning the campaign

• Created media lists
• Investigated compatibility with other companies
• Compiled and managed list of potential corporations to advertise with

Master'S Degree, Communication Management

Bachelor Of Arts (B.A.), Communication Studies/Marketing