Jose Sorto Email & Phone Number

San Mateo, California, Us

El Segundo, California, Us

• Led the development of go-to-marketing strategy across the entire digital games portfolio inclusive of Hot Wheels, Barbie, MOTU, UNO, and more• Created and implemented marketing strategy for multi-year digital audience growth and retention• Oversaw external agencies and internal channels to drive product growth and recognition across our portfolio• Recognized opportunities to drive value across our roster of games equivalent to millions of dollars in exposure • Managed complex marketing budgets across various digital groups • Evaluated partner agreements, identifying where we can add value to partners

El Segundo, California, Us

• Led marketing for licensed games across games portfolio with integrations across Forza, Wargaming, Rocket League, Drive Ahead CATS, Love Nikki, Recolor, and more• Oversaw app store optimizations (ASO) across a variety of games catered to kids and/or adults in different verticals (i.e. Racing, Dress-Up, Casual, Kids, etc.) basing decisions on data insights• Drove over one million units in sales through marketing efforts for industry blockbuster, Hot Wheels Unleashed• Generated over 30 million views across YouTube, Instagram, Facebook, and Twitter for the launch of Unleashed

El Segundo, California, Us

• Co-executed marketing efforts for the launch of Thomas & Friends: Adventures!, Hot Wheels Infinite Loop, Hot Wheels Open World, and more• Facilitated marketing initiatives for licensed deals such as Forza, Rocket League, Drive Ahead, CATS, Love Nikki, Recolor, and more• Managed internal communication cross-functionally with brand management, game design, web, email/CRM, and social teams• Collaborated with community management, influencers, and viral channels needed for growth

El Segundo, California, Us

• Developed, managed, and executed digital media campaigns for Blizzard Entertainment• Leveraged endemic partners to raise brand awareness across core demo for upcoming expansions• Experienced executing programmatic and/or private marketplace deals, reaching primary target• Utilized 1PD email CRM and mobile Device IDs for re-engagement amongst known users• Tracked mobile placements via Tune, deeplinking users into the Hearthstone application on both Android and iOS• Optimized campaigns depending on primary KPIs to maintain efficiencies• Created weekly and post reporting for campaigns, analyzing performance across a variety of vendors and creative

El Segundo, California, Us

• Assisted with managing multi-million dollar media campaigns for Overwatch, Heroes of the Storm, and Hearthstone • Communicated regularly with several vendors to set-up and implement campaigns• Experienced with PlayStation and Xbox on-console media placements• Oversaw the execution of the Hearthstone Journey to Un’Goro Dino Dash Obstacle Course• Set-up and handled social presence via Facebook, Instagram, and Twitter, running on Desktop, and/or Mobile• Wrote Blizzard approved copy for social placements representative of the brand• Proficient with Sizmek, monitoring, and tracking all media placements across Display and Social• Familiar with ComScore, pulling target demo data to understand user interest and site visitation

Los Angeles, Ca, Us

• Monitored Direct Response advertising campaigns for Entrepreneurial clients• Pulled and updated various spending and performance reports using Spectra OX/Media Bank• Tracked performance within stations for several client accounts• Seasoned with KPIs such as GRPs/TRPs, CPVs,CPOs, and CPMs • Prepared space authorization for production and traffic to make the buy and provide insertion orders and materials to each publication, based on media plans • Maintained constant communication with Media, Traffic, Accounting, and Clients to achieve goals set upon quarterly media plans• Generated Weekly/Quarterly reports for clients, pointing out findings and/or key stations that are outperforming others• Knowledgeable of both Online Video and Television media landscapes • Supported Senior Associate and Associate Director with daily duties• Experienced with MeMRI, Nielsen, Audience Watch, and Spectra OX/Media Bank

Los Angeles, Ca, Us

• Tutored middle and high school students• Responsible for assisting in different classes such as Math (Algebra, Algebra 2, Geometry), English, and Science • Kept students on track toward college• Helped create and foster useful habits for students such as Note taking, Organization, Planning, etc.• Shared my experience as a college student

Chicago, Illinois, Us

• Outreach to universities on behalf of several clients• Developed ideas for outreach• Contacted schools, school clubs, and organizations about employment opportunities• Responsible for tracking project budgets• Helped plan and execute different campus activities on behalf of clients• Brainstormed ideas and methods to reach different students from different colleges• Assisted marketing managers with daily duties• Student Brand Ambassador for Urge at ASU & USC – Informed and engaged college students about Urge – Created last minute plans that were used to reach college students at both ASU and USC – Responsible for on-site activations – Generated downloads for the application• Developed ideas for Vans event• Assisted in preparing and planning for events taking place on different campuses

Los Angeles, California, Us

• Posted over fifty events in secured media outlets • Highly Experienced with CisionPoint• Formulated media press list for Lynda.com, Cloud B, Mrs. Cubbison’s, Diaper Dude, POPSUGAR, Knock Knock and Total Women Gym + Spa• Prepared media kits for Westfield Centers Family Fun Days• Produced paste-ups, social media posts, and wrap-up reports • Pitched stories to potential contacts on behalf of Chadwick Schools• Worked on POPSUGAR Must Have Box distribution list, creating a media presence• Obtained amount of unique visitors and calculated amount of media impressions for posts on behalf of clients• Created an e-newsletter template for Total Women Gym + Spa• Managed office needs such as answering the phones, making copies, and shipping materials

• Communicated with target voters both in the field and on the phone• Researched company policies that the candidate’s beliefs coordinated with• Calculated target voter’s response and converted them into codes• Reached overall goal of winning the campaign

• Created media lists• Investigated compatibility with other companies• Compiled and managed list of potential corporations to advertise with

Master'S Degree, Communication Management

Bachelor Of Arts (B.A.), Communication Studies/Marketing