Jesús Alejandro Salazar Peña Email & Phone Number

Yuriria, Gto., Mx

Guadalupe, Nuevo León, Mx

León, Guanajuato, Mx

• Responsible for the Sports Marketing department's operation, relationship with sponsored teams, athletes, partners, and special activations both in Mexico and the US. • Development of new business opportunities that enhance the growth of the Charly and Skechers brand both in Mexico and in the US.• Contract negotiation with and personal attention to sports team´s leadership, sponsored athletes, and other partners within the LIGA MX and USL landscape.• Investigate and analyze new sponsorship opportunities and activations and their respective ROI´s.• Lead the Charly brand soccer portfolio expansion in the US through negotiations with USL clubs and support the commercial team with activations with key retailers such as DSG, ASO, Fanatics.com, etc. by leveraging our LIGA MX partnerships.• Worked alongside Disney´s marketing and PR team in the creation of a special edition Star Wars jersey launch and campaign for Xolos de Tijuana as part of the marketing efforts for Star Wars Episode IX.• Negotiated sponsorship deals with André-Pierre Gignac, Héctor Moreno, Rodolfo Pizarro, Nahuel Guzmán, among other elite athletes.• Developed internationally successful campaigns and collaborations such as the Día de Muertos kits, the AAA Lucha Libre Worldwide kits, among others.• Plan, execute and evaluate the MLS All-Star Game vs LIGA MX activations and the re-designed League´s Cup tournament brand actions.

Mx

• Plan, execute and measure the commercialization of sponsorship products for the Liga MX, Ascenso MX, Copa Corona MX, and Liga MX Femenil platforms. Lead a team of up to 7 professionals focused on driving up sales and creating revenue streams for the league.• Creation of an innovative and industry-leading commercialization model that focuses on digital properties and their appeal to brands that look to invest in the sports industry.• Implementation of digital marketing and advertising campaigns; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations.• Preparation of marketing reports by collecting, analyzing, and summarizing data• Pro-actively sourcing potential sponsorship partners• Negotiation with potential and current sponsors to seek the most beneficial commercial relationship possible• Management, direction and delivery of all partners’ benefits and contractual rights.• Ensuring all sponsors are integrated and achieve their business objectives• Developing and presenting creative partnership proposals• On-going management sales leads to help achieve business objectives • Creatively use sponsorship assets to build and demonstrate innovative marketing programs which will add genuine value to potential client• Create activation proposals for sponsors that align with their strategy

Dallas, Tx, Us

- Administration and execution of the marketing and communications efforts dedicated to the increase of quality leads and business opportunities, strengthening the relationship between our clients and our brand.- Creation of new communication channels with the industry community, increasing brand awareness over the Internet by using different strategies with SEO, Google Adwords, Analytics, Social Media, Community Management, etc.- Sales process (negotiation and follow-up of the process until it becomes a closed sale) - In charge of the general business administration and logistics operation of the company.

Austin, Usa / Texas, Us

• Contribute to all aspects of the Marketing and Communications Department (Brand development and exposure, development of marketing and communications strategies, media liaison, content creation, community management organization of press conferences, fulfillment of media requests, social media campaign management, game day material creation, etc.)• Designed the brand messaging or “voice” for our 2014 season marketing campaigns, which resulted in a 30% increase in attendance compared to the previous year• Helped create all the marketing and communication strategies for the inaugural ATX PRO Challenge for the MLS, working with D.C. United, Columbus Crew SC, and FC Dallas.• Designed sponsorship strategies and activations for our commercial partners.• Created strategies and content aimed at the Hispanic market, for both marketing and public relations purposes

Austin, Tx, Us

• Fulfill all aspects of the Media Relations Department duties including:o Media liaison, o Content creation, o Community management, o Organization of press conferences, o Fulfillment of media requests, o Social media campaign management, o Game day material creation, etc.• Secondary contact for the Women’s Soccer team• Worked with Football, Basketball, Soccer- Covered all sports offered by the University

- Assisted in the creation of strategies aimed at giving better opportunities to both our local and Olympic athletes- Fulfilled all the needs of the athletes through the services and acquisitions department

Master'S Degree, Sports Management

Certificate, Strategic Change Management

Licenciatura, Comercio Internacional