Jackie Sparrer Email & Phone Number

Remote

United States

• VideoAmp's Platform hosts a privacy-compliant suite of capabilities for advertisers, agencies and publishers to optimize the entire path of conversion across linear TV, OTT, digital, streaming audio & social media. Our.
• Developed agency and brand direct relationships across MI, OH, KY, KS, Kansas City, and Chicago.
• Drove net new revenue towards the Midwest goal, exceeding annual target of $1.2M.
• Managed entire life cycle of sales process: prospecting, outreach, conducting meetings, building proposals, negotiations and deal close.
• Articulated the value of VideoAmp solutions including linear planning, digital media activation, cross screen media measurement, Saas, and Currency.
• Managed multiple platform demo environments and led presentation of end-to-end solutions.

• Cultivated solid relationships & managed the maintenance of multi-million-dollar account list throughout the CO, KS, KY, MI, NE, OH, Houston, Indianapolis, Kansas City, Pittsburgh, Portland, and Toronto territories.
• Developed new business through prospecting & regular interactions within the Automotive, Insurance, Retail, CPG, Pharmaceutical, QSR, Travel, & Services industries resulting in new revenue streams.
• Contributed to 28% YOY growth in Auto category revenue and 55% in QSR during the pandemic when overall spending was down in the marketplace.
• Negotiated equitable pricing with key client contacts in both scatter & upfront marketplace, while maintaining company revenue goals as a priority.
• Sold high impact digital and on-air custom integrations for Ram, Jeep, Lincoln, Marathon Petroleum, O’Keeffe’s, Country Inns & Suites, Cooper Tires, Cincinnati Insurance & Right at Home providing higher priced revenue.

• Responsible for creating & maintaining digital & mobile media campaigns with high profile premium sports & entertainment sponsorships for accounts with various targeting, budget, and creative needs across the following.
• Helped negotiate & coordinate customized placements for key automotive partners, providing high impact branding to advertisers target demographic, while increasing company revenue with higher priced placements.
• Managed Account Coordinators & interacted with cross-functional teams to ensure necessary inventory was available, creative assets were implemented correctly for clients, and timelines were met.

• Doner Southfield, MI Digital Media Supervisor 6/10 – 7/11
• Mentored, trained & managed planning & buying teams of digital & print media for clients such as ADT, Great Wolf Lodge, University Hospitals, Things Remembered, DuPont, HoMedics, GOJO, Harman, and more.
• Developed digital media strategies utilizing research tools to gain relevant market insights based on client objectives and target audience.
• Negotiated equitable pricing for clients on digital media buys, providing the most value and impact for their budget.
• Monitored, analyzed, and optimized campaigns with varying goals, success metrics, and expectations ensuring that every dollar spent worked towards the brand objective.
• Generated executive post campaign reporting to highlight key insights, learning’s, and provided future recommendations for the most impact.

• Oversaw sale, delivery, & optimization of integrated online/offline campaigns that included display, SEM, Microsoft Media Network, & Booth Newspaper print media for small to medium sized regional retail clients.
• Prospected new business daily, & managed customer relationships to ensure repeat advertising business and grow year over year revenue.

• Created & assisted in selling digital media campaigns for all NBCU digital properties including AccessHollywood.com, BravoTV.com, NBC.com, Oxygen.com, SciFi.com and USANetwork.com.
• Sales & planning efforts contributed to $5 million and 47% year over year increase in revenue.
• Collaborated with network, cable, out-of-home, event marketing, Digital Studio custom programming, & emerging media counterparts to develop & sell integrated online/offline campaigns which contributed to higher priced.

• Oversaw planning & buying of digital media for clients such as AAA, ADT, Great Wolf Lodge, Sherwin Williams, Serta, & more.
• Managed all budgets including SEM, display, & ad networks for direct response & brand advertisers, ensuring that every dollar worked hard for their brand objective.
• Trained, managed, and provided growth opportunities for assistant media planners empowering them to stay engaged within the organization.

• Researched, developed, launched, & optimized interactive media plans for GMC, Saab, Saturn & Onstar national brand clients, ensuring that In-Market auto intenders considered their brands.
• Specialized in ROI optimization strategy for 3rd party automotive sites, creating stronger partnerships opportunities for my clients.
• Analyzed & presented detailed monthly dashboard reports to clients & creative agencies, showcasing the success and key learning’s for each campaign.

• Planned & negotiated equitable pricing for digital media buys across various gaming & online education clients.
• Optimized digital media campaigns utilizing DART to ensure that every dollar worked hard for the client objective.
• Trained Interns & delegated research & reporting tasks helping them to grow within the organization.