Work in partnership with Product Management, Engineering, and Support teams to identify product opportunities, service design improvements, and to triage customer-facing issues.Plan, design, and conduct research exercises including: usability evaluations,heuristic analyses, cognitive walkthroughs, field studies, surveys, and other relevantmodels as needed.Discover, analyze, and interpret information about customer goals andcommunicate insights to the project team, business stakeholders, and otherrelevant team members to facilitate UX decisions.Develop an overall UX strategy informed by product KPIs and customer successmetrics, and evangelize the strategy to leadership and product teams.Identify learning opportunities for UX Designers to help them achieve career goals.

I was a champion of user-centered design for all west coast projects at Blast Radius including work for Starbucks, Nike, and lululemon. I also nurtured and grew the team of interaction architects and usability strategists in the Vancouver and Seattle offices.

• Lead UX efforts including wireframes, prototypes and usability testing for projects run in the Seattle office• Coordinate with SMEs, client stakeholders and account leads to present and defend strategic thinking, best practices and design recommendations• Maintain tight integration with our visual design and development teams to ensure our designs are technically and visually innovative• Educate clients and colleagues about the latest developments in Web design research and methodologies• Leverage the social web for engaging projects like the Fall Pumpkin Spiced Latte and Mint Mocha Frappuccino Facebook games

• Worked with clients, designers, and other project team members to create effectiveand engaging websites, social applications and mobile device interfaces• Documented information design concepts and solutions by various means, including sketches, functional flows, maps, storyboards, and rapid prototypes• Developed effective user-centered solutions based on research methods including user interviews, stakeholder interviews, card sorts, surveys and usability testing• Designed and administered usability tests, including tests for mobile interfaces

• Led UI design efforts for major initiatives, including the redesign of Beauty.com• Participated in strategic planning, including focus groups, the development ofcustomer surveys, creating personas and holding stakeholder interviews• Coordinated design efforts with internal departments, third-party vendors andoffshore resources• Built prototypes ranging from low-fidelity wireframes to high fidelity comps andfunctional prototypes• Wrote detailed UI specifications for multiple internal audiences• Used data, research and testing to inform design decisions that balance the customerneeds with the goals of the business• Advised and mentored the rest of the UI team

• Led content creation efforts for websites, kiosks and online applications• Built prototypes, wrote functional flow documentation and created site maps• Created user personas to evaluate design decisions• Implemented changes based on data from usability tests• Met extremely tight deadlines on multiple, concurrent projects• Collaborated with a broad range of internal departments as well as with clients• Managed junior and freelance writers