Jenny Sproul Email & Phone Number

Dearborn, Mi

Develop, manage and execute marketing programs that engage consumers and build one-on-one connections with Ford and Lincoln products, partners and new technologies. Experience in engagement strategies, program planning, print and digital communications, website management, Dealer Intro Show and business meeting content/onsite production, graphics development, brand ambassador training, event activation, budgeting and timelines, post-program metrics and reporting.

Brand Teams: HGTV, Owens Corning, Helzberg Diamonds:Orchestrated strategic planning and execution with all Agency disciplines to ensure development of results-driven marketing and advertising programs, including broadcast, print, online, OOH, events, guerrilla and promotional programs. Fostered strong client relationships. Supervised and trained account team members.Integrated Marketing: HGTV, Expedia, Shell Black Magic, PNC Bank, Owens Corning, IdeaCast and Eureka:Extended brand strategies to non-traditional platforms, including branded entertainment, multi-platform communications, one-on-one experiential activities, local market events, guerrilla marketing, campaign extensions and promotional partnerships.

Brand Teams: Progressive Insurance, PetSmart, Bush Brother's Baked Beans, The IAMS Company:Led and managed brand teams, oversaw consumer research and developed insights to refine product positioning and strategies. Developed proactive business-building ideas based on strategic insights, managed national multi-channel campaign development, built strong relationships with team members and clients, tracked budgets, developed and applied best practices processes.

Brand Teams: National Car Rental, Red Roof Inns, DIA, Detroit Medical Center:Assisted in managing multiple national and local accounts. Monitored category and competitive activity, collaborated on media planning, managed campaign development, budgets and day-to-day functions of all accounts.

Chiquita and various accounts:Managed on-going international tracking study for Chiquita Bananas. Assisted in brand, retail and advertising research projects, analyzed quantitative and qualitative data, monitored focus groups, created questionnaires and client presentations.