J. Scott Punk, Scpm Email & Phone Number

Guiding organizations through the development and execution of smart strategies that drive sales and marketing or simply improve operational efficiencies. JSPunk Strategy's premier clients include RMK Productions, AZ Media and Four Leaf PR.

Virginia Usa & Melbourne Australia

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Arlington, Va

■ Key Accomplishment: Drove the conceptualization, strategy and execution for the new go-to-market strategy including: visuals, content, and sales enablement tools and training for the global relaunch of a $85M business. ■ Content Strategy & Execution: Led the marketing component of the global launch strategy of the company’s premier product, including: content strategy, sales enablement, and earned and owned media delivering a 100% sales increase over two years. Led the relaunch of the… Show more ■ Key Accomplishment: Drove the conceptualization, strategy and execution for the new go-to-market strategy including: visuals, content, and sales enablement tools and training for the global relaunch of a $85M business. ■ Content Strategy & Execution: Led the marketing component of the global launch strategy of the company’s premier product, including: content strategy, sales enablement, and earned and owned media delivering a 100% sales increase over two years. Led the relaunch of the content strategy supporting global demand generation and brand equity growth, including serving as lead advisor aligning content to the buyer journey/customer lifecycle in support of the move from Eloqua to Marketo.■ Thought Leadership/Earned & Owned Media: Fast-launched the new brand with a multimedia supported radio tour that included video, social media and webinar components in 60 days, delivering a 500% ROI. Also launched the CIO.com blog, Making Strategy Work, featuring the CLO and VP Product Development. Show less

Mclean, Va

■ Key Accomplishment: Created the first IPS content marketing strategy in support of 18+% annual revenue growth.■ Strategic Leadership: Execution team leader for the development and launch of the first-ever Strategy Execution Conference generating more than $1.5 million in weighted sales leads. Launched the conference’s awards program. ■ Content Strategy: Drove marketing team testing strategy and implementation across a wide range of channels. ■ Lead Generation: Created the strategy… Show more ■ Key Accomplishment: Created the first IPS content marketing strategy in support of 18+% annual revenue growth.■ Strategic Leadership: Execution team leader for the development and launch of the first-ever Strategy Execution Conference generating more than $1.5 million in weighted sales leads. Launched the conference’s awards program. ■ Content Strategy: Drove marketing team testing strategy and implementation across a wide range of channels. ■ Lead Generation: Created the strategy and content for IPS’ first multi-touch, micro-marketing program for the top 50 new client targets delivering a 250% ROI.■ Sales Enablement: Led the sales enablement function including needs analysis; planning and execution; tools and training. Served as senior strategist for account based sales team marketing. Show less

London, Uk

■ Key Accomplishment: Launched and built a global team of 12+ marketing communication experts combining in-house and contractors with an annual budget of $300K+.■ Content Strategy: Built the content strategy for ESI’s first Eloqua implementation, delivering a 300%+ ROI.■ Branding/Thought Leadership: Led a brand overhaul including new value proposition, differentiators, marketing content, sales tools and training supporting ESI’s premium pricing strategy in a highly-commoditized… Show more ■ Key Accomplishment: Launched and built a global team of 12+ marketing communication experts combining in-house and contractors with an annual budget of $300K+.■ Content Strategy: Built the content strategy for ESI’s first Eloqua implementation, delivering a 300%+ ROI.■ Branding/Thought Leadership: Led a brand overhaul including new value proposition, differentiators, marketing content, sales tools and training supporting ESI’s premium pricing strategy in a highly-commoditized market. ■ Earned/Owned Media: Increased global media coverage 200% while reducing budget by 33%. Hired agencies and managed day-to-day strategy execution for PR/marketing in the U.S., Canada, Western Europe, Singapore, China and India. Pioneered ESI’s social media strategy including editorial/messaging, tracking and analysis. Created and managed ESI’s international brand advertising.■ Research: Directed all market research and analysis efforts as well as subject matter experts’ research for publication/presentation. Show less

Washington, Dc

■ Key Accomplishment: Spearheaded the agency’s introduction of in-house PR services. ■ Account Strategy/Management: Set branding and positioning strategy for clients to support multi-channel earned and paid media programs. Also managed new client negotiations, administration and P&L.■ Marketing Strategy/Testing: Managed content, creative development, testing and execution of multi-touch B2B direct mail campaigns. Supported the agency’s launch into complex online testing (275+ variables… Show more ■ Key Accomplishment: Spearheaded the agency’s introduction of in-house PR services. ■ Account Strategy/Management: Set branding and positioning strategy for clients to support multi-channel earned and paid media programs. Also managed new client negotiations, administration and P&L.■ Marketing Strategy/Testing: Managed content, creative development, testing and execution of multi-touch B2B direct mail campaigns. Supported the agency’s launch into complex online testing (275+ variables tested/tracked) leading to a 40% drop in the cost per visitor engagement. Show less

Washington, Dc

Washington, Dc

■ Key Accomplishment: Managed the tech practice’s thought leadership driven online lead generation program, including list creation and growth, content offerings, and technology.■ Account Strategy/Management: Built and executed strategy for B2B and B2C clients including branding; messages and positioning, media relations, and marketing. Managed client negotiations, administration and P&L.

Washington, Dc

■ Key Accomplishment: As an early hire, played a key, entrepreneurial role in helping to build the firm from a 5-person, $500K start-up into a 30+ person, $5 million business positioned for acquisition.■ Sales Leadership & Strategy: Sold and managed $1 million annually while also playing a lead role in closing and onboarding new clients across the firm. Created productized offerings to shorten the sales cycle, including proprietary messages/branding platform development and… Show more ■ Key Accomplishment: As an early hire, played a key, entrepreneurial role in helping to build the firm from a 5-person, $500K start-up into a 30+ person, $5 million business positioned for acquisition.■ Sales Leadership & Strategy: Sold and managed $1 million annually while also playing a lead role in closing and onboarding new clients across the firm. Created productized offerings to shorten the sales cycle, including proprietary messages/branding platform development and content/channel audits. Show less

Advanced Program Management

Six-course, post-graduate certificate

Master Of Science, Mass Communications/Media Management

Bachelor Of Science, Mass Communications/Public Relations