· Managed transfer of JBF database to NeonCRM · Built out new online Awards submission & judging platform on OpenWater· Performed foundation wide data audit· Archived 25 years of JBF Awards records· Facilitated development of online restaurant directory & updated awards search on JBF website· Streamlined foundation data collection & implemented in house list segmentation for member promotions, event invitations, donations, and outreach

· Worked with awards committees, judges and entrants through awards submission and judging· Arranged travel for awards committees and JBF staff· Collaborated with fact checker and copyediting team on all awards related copy· Planned and executed auction at NJ Wine and Food Festival

· Designed and maintained brand, logo, website, marketing material, and social media presence· Produced editorial content for numerous national and local media outlets· Promoted brand by participation in industry and charity events in the tristate area· Performed extensive recipe testing and development, including specialty diet menus· Coordinated with architect, contractors, and town officials in design, construction and opening of custom commercial kitchen and studio space

· Coordinated setup and execution of omnichannel marketing programs for American Express, Pfizer, AstraZeneca, & Boehringer Ingelheim· Assessed project data needs and designed detailed data related process flows· Acted as liaison between IT, Marketing and Project Management teams to set timeframes and develop cross capability workflows· Developed and presented comprehensive client presentations· Successfully launched complex print on demand project for large pharmaceutical client· Implemented new data QC methodologies proactively to improve program processes· Balanced client & internal team demands to deliver work on time within extremely tight deadlines· Performed on-site quality assurance control at multiple vendors for clients

· Assisted Product Managers in development of campaign strategies across multiple lines of business· Designed extensive campaign specifications and project plans· Developed and executed complex marketing campaigns for major insurance client

· Created custom analyses and segmented marketing plans for core business departments· Worked with SAS modelers to develop relevant models for segmentation and analysis· Created dynamic reports for both finance and marketing to analyze the effectiveness of both direct and email marketing efforts· Produced reference documentation for the MIM department· Trained new staff members

· Worked with syndicated Nielsen data in the development of marketing mix models for Purina and Mars, Inc.· Communicated with client to address all project issues and set reasonable project timelines· Built quantitative and multivariate marketing response models for clients· Performed brand and campaign analyses for clients· Coordinated with internal brand teams to deliver comprehensive client presentations

· Performed database design, construction, development, and analysis· Manipulated, compiled and analyzed data for presentations to internal and external clients· Developed customer and revenue maps· Created demographic, psychographic, and transactional reports· Segmented and profiled current and prospective subscribers for both advertising and circulation departments· Built direct mail acquisition and loyalty campaigns for the Direct Sales team