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Deep expertise in enterprise software and services, primarily in product marketing for analytics, business intelligence, marketing, and other customer engagement applications. Responsible for multiple successful product launches – for repositioning and rebranding existing products, as well as launching brand new products. With broad international exposure, having lived and worked in the Philippines, Australia, Hong Kong, Singapore, and the USA.Specialties: Expertise in product strategy (developing value propositions, messaging, positioning, pricing, etc), field enablement (creating collateral and other sales tools, supporting lead-generation and partner programs, event strategy, sales education and training, etc), and market perception (publishing thought-leadership and other content, public speaking, analyst briefings, press, etc)
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Product Marketing DirectorSitecore Mar 2019 - PresentSan Francisco, California, Us -
Senior Director, Product MarketingClustrix, Inc. Aug 2016 - Sep 2017San Francisco, Ca, UsClustrix was acquired by MariaDB -
Director, Product MarketingSparkpost May 2013 - Jul 2016Columbia, Maryland, Us -
Director, Product MarketingReturn Path May 2012 - May 2013Boston, Massachusetts, Us -
Product Marketing DirectorAlterian Dec 2010 - Jul 2011Alterian was acquired by SDL in 2011.
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Product Marketing DirectorOmniture 2008 - Dec 2010Lehi, Utah, UsOmniture was acquired by Adobe Systems in 2009 -
Senior Product Marketing ManagerAmdocs May 2006 - Dec 2007Chesterfield, Mo, Us -
Senior Manager, Product MarketingHyperion Solutions Jul 2000 - Oct 2005Us(Hyperion was acquired by Oracle in 2007)Responsible for product strategy (including creating MRDs, value propositions, messaging, positioning, pricing, etc), field enablement (including creating collateral and other sales tools, lead-generation programs, event strategy, educating sales, etc), and market perception (including developing web-content, public speaking, analyst briefings, press, etc). Most recently launched Hyperion Compliance Management Dashboard, focusing on Sarbanes-Oxley compliance. Directly managed an international team of six product marketing managers, and also managed indirectly the broader product launch team. -
Senior AnalystGartner 1998 - 2000Stamford, Ct, UsSpecialized in coverage of business intelligence, data warehousing, and data mining issues. Responsible for analysis of tools and vendors in these areas and for driving and publishing research in these markets, to include: trends analysis, market segmentation, sizing and forecasting. Created and launched a new program, expanding Gartners research to include analytic applications in 1998. -
Market Research Manager3Com Asia Pacific Mar 1997 - Mar 1998Marlborough, Ma, UsResponsibilities included collection, analysis, interpretation and internal dissemination of secondary market data, as well as managing primary research projects covering the Asia/Pacific Region (from Japan in the North, to Australia and New Zealand in the South). Also handled analyst relations and other marketing activities geared toward the industry analyst community in the region. -
Associate DirectorIdc Jan 1994 - Feb 1997Needham, Massachusetts, UsManaged IDCs expertise center on the networking market, and was responsible for the quarterly tracking of the market in the Asia/Pacific region covering thirteen countries. Coordinated and managed the thirteen individual country product analysts for the collection of data, and performed analyses on the state of the markets and technologies, with the objective of projecting its growth potential. Also covered the large-scale server and mainframe, as well as storage markets in Asia/Pacific. -
Marketing RepresentativeIbm Philippines 1988 - 1992Armonk, New York, Ny, Us
Jose Santa Ana Skills
Jose Santa Ana Education Details
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University Of California, BerkeleySystems Analysis And Design -
University Of The PhilippinesBusiness Administration And Accountancy Cum Laude
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Sacred Heart
Frequently Asked Questions about Jose Santa Ana
What company does Jose Santa Ana work for?
Jose Santa Ana works for Sitecore
What is Jose Santa Ana's role at the current company?
Jose Santa Ana's current role is Product Marketing Director at Sitecore.
What is Jose Santa Ana's email address?
Jose Santa Ana's email address is ma****@****ude.com
What is Jose Santa Ana's direct phone number?
Jose Santa Ana's direct phone number is +141541*****
What schools did Jose Santa Ana attend?
Jose Santa Ana attended University Of California, Berkeley, University Of The Philippines, Sacred Heart.
What skills is Jose Santa Ana known for?
Jose Santa Ana has skills like Product Marketing, Lead Generation, Analytics, Product Management, Strategy, Digital Marketing, Saas, Messaging, Strategic Partnerships, Management, Omniture, Web Analytics.
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