James M. Staines Email & Phone Number

Feasterville-Trevose, Pa, Us

Ch

Marketing Automation & Integration: Collaborate with cross-functional teams for seamless execution of automated and triggered campaigns within multi-channel campaigns to drive action and conversions. Supporting in our existing CRM production instance to continue LOB requests and building automation journeys. Ability to balance short-term gains with long-term impact and properly utilize that knowledge to inform the long-term CDP and automation roadmap.Customer Experience: Enhance customer journeys and map out engagement strategies to improve the overall customer experience. Use customer data and insights from reports, such as CRM, web, completed training, webinar /event attendance and purchasing behavior, to drive the message and content personalization.Email Management: Lead the creation, execution, and optimization of email marketing campaigns, ensuring consistency in brand messaging and achieving strategic goals, including creating blocks/templates, HTML, asset coordination, QA, segmentation building, and scheduling. Optimize Email Creative and Templates: Work in partnership with Marketing Managers and design partners to optimize Email creative, blocks and templates based on performance and insights, as well as best practices and ensuring it aligns with our brand voice and marketing objectives. Data & Analytics: Manage and segment customer databases for targeted campaigns, employ A/B testing for continuous improvement, and monitor campaign performance to drive optimizations. Develop a testing calendar and report that includes subject line, message content, CTAs, customer cohorts, segments, send time, and new features intended to drive performance lift.

Edinburgh, Scotland, Gb

- Spearheaded data-centric CRM strategies, optimizing customer engagement and driving business growth for the US, Canada, International Wealth Management, Latin America and Brazil markets.- Directed the development and execution of sales enablement processes, enhancing MQL to SQL conversion, Seismic onboarding, and employee social engagement programs.- Collaborated with IT to deploy CRM and digital platforms aligned with the company's digital objectives.- Led cross-functional teams to implement innovative customer experience projects, enhancing satisfaction and loyalty.- Conducted in-depth analyses of digital marketing initiatives, providing actionable insights based on KPIs.- Established strategic partnerships with external vendors to drive digital initiatives and elevate the customer journey.- Identified and assessed emerging digital trends and technologies in financial services, advising on their strategic integration.

Edinburgh, Scotland, Gb

- Led the strategic implementation of Marketing Automation for the rebranding to abrdn, coordinating with design and creative agencies.- Developed and implemented the global structure of the marketing lead generation model for the B2B and B2C businesses.- Created comprehensive plans for marketing automation initiatives, achieving strategic objectives.Integrated the marketing automation platform with other systems, ensuring smooth data flow and effective campaigns.- Partnered with the data analytics team to analyze marketing automation data, identifying trends and shaping future strategies.

Edinburgh, Scotland, Gb

- Executed a global marketing automation strategy across various business channels and technology platforms.- Conducted global training sessions to familiarize teams with new brand policies and procedures.- Planned targeted Marketing Automation initiatives to achieve strategic objectives.- Contributed to projects and roles, including the Marketing Distribution Committee and the Global Marketing Automation Committee.

Edinburgh, Scotland, Gb

- Managed digital initiatives to drive lead generation, brand visibility, and client retention in the Financial Services sector.- Oversaw digital communications, including website design, email marketing, PPC campaigns, SEO, online advertising, and social media engagement.- Implemented a client loyalty email program, replacing costly print materials and enhancing effectiveness.- Led the development of a corporate social media program, including email marketing registration, testing, and analytics setup.- Collaborated with vendors and contributed to projects like the Global Social Media Working Group, email architecture redesign, and migration to Eloqua 10.

Valley Forge, Pa, Us

- Developed and implemented innovative email marketing projects to enhance engagement and conversion rates across Retail, Institutional, Advisor Services, and International sectors.- Identified and leveraged emerging trends and technologies in email marketing.- Collaborated with cross-functional teams to execute personalized email campaigns targeting specific customer segments.- Analyzed and reported program results, using insights to drive informed decision-making and continuous improvement.- Ensured compliance with industry regulations and best practices in email marketing.- Led A/B testing initiatives to optimize email campaign performance and drive higher conversion rates.

Valley Forge, Pa, Us

Bachelor Of Arts, Communications And Media Technology

Education record