Leading marketing at TransferGo, a global fintech serving over 7 million customers in more than 160 countries around the world. We aim to provide more accessible financial services to migrants, making international money transfers cheaper, simpler, and faster.

I led the global marketing team for nine years, during which time, we built a strong brand, trusted by millions of businesses. I was responsible for both brand and performance marketing at Payoneer, the fintech company empowering the world’s small and medium-sized businesses to transact and grow globally. We continuously maintained high growth rates at scale, exceeding $627 million in revenue in my final year at the company (30% YOY growth). I was especially proud of the rebrand I led which gave the company a greater sense of purpose, focus, and pride ahead of going public in 2021. Throughout my time at Payoneer, I continuously developed and optimized the global marketing organization, building leaders and being open to making changes to ensure high quality and consistency across all channels and countries, while empowering regional leadership to localize and execute effectively. Operating in a highly complex global environment, I gained valuable experience in crisis communication, successfully turning challenges into opportunities on several occasions.

VATBox is the leading cloud-based solution that enables companies to get back all potential Value-Added Tax (VAT) paid abroad – smoothly, easily and automatically. Built by smart, passionate software engineers and VAT experts, our hassle-free solution minimizes overheads and maximizes refunds. VATBox's innovative solution puts you in control, giving you peace of mind that your international VAT reclaim is being handled in an automated, optimized and comprehensive process.Our mission is to simplify the CFO’s complex process while providing full visibility into your company’s cash process. Unlike the error-prone, manual process, with VATBox every transaction is automatically processed, putting you in control of the reclaim process across your entire company.

ClickTale is the leader in Digital Behavior Management, creating innovative products and services that empower online and mobile business success. By understanding consumers’ behavior and psychology, ClickTale enables businesses to achieve their online goals, improve usability, and dramatically increase conversion rates.Central part of the team that drove ClickTale to the astounding 5,553% revenue growth that saw the company to get accredited as one of the 20 fastest growing companies according to Deloitte's Technology Fast 500 EMEA.:• Partnership Program - Initiated and built a program that generated over $1.5M annually in sales through online agencies and resellers.• Technology Partners - Identified relevant third party products and services for integration within a wider ClickTale partner ecosystem. These partnerships offer customers greater value, brought about joint marketing opportunities and increased revenue and stickiness. Top partnerships included Adobe, comScore, Google Analytics, Maxymiser, Monetate, Optimizely, OpinionLab, iPerceptions, ExactTarget, Marketo and Mailchimp.• Strategic Growth of Business - Built partnerships with both investors and strategic partners

mySupermarket Insights is a real-time B2B online FMCG data service for businesses, tracking daily prices, promotions and market share for all groceries at the main supermarkets.Responsible for developing the initial marketing plan and initiating strategic data partnerships to the UK’s leading retailers, manufacturers and data providers worth in excess of £2 million.• Initiation and management of strategic partnerships with leading retailers including ASDA, Tesco and Marks & Spencer, providing them with data and consultation on how core messages can be communicated through advertising using our independently verified data.• Product Marketing Manager of the website, ensuring the early release of a basic service providing pricing data, later moving on to a more niche offering as expert source of grocery e-retail business intelligence. Responsible for service pricing, marketing, site content and sales flow.• Planning and execution of initial marketing campaign including email, online and offline trade advertising and PR.• Excellent track record of driving sales growth within new market, bringing on board early clients such as P&G and Kellogg’s within month of launch.

mySupermarket.co.uk is the shopping and comparison website which guarantees you the lowest price for your groceries at Tesco, ASDA, Sainsbury’s and Ocado.The second member of the company’s marketing team, responsible for customer acquisition and retention contributing to 200% per annum growth in customers.• Developed email communication programme for registered users which included both generic updates as well as personalised shopping tips emails.• Managed 2 different London-based PR agencies, providing ideas for weekly press release and regularly interviewed by tier 1 press and television as company’s primary spokesman.• Content manager, writing all the site copy as well as managing content partnerships with leading portals and news websites including The Sun, Independent, Tiscali and the Motley Fool.• Initiated social media approach including Facebook page and editing site blog.