Managing Partner and founder of Pretty Big Monster, a digital marketing agency focused on AR, XR and immersive digital marketing. As an integrated marketer and general manager with over fifteen+ years experience spanning start-ups, content production, agencies (media & creative), technology, financial and entertainment companies, there's not too much I haven't seen or done in the digital content space. My career has involved leadership roles within branding, strategy, creative, production, media, public relations, social media and search (SEM & SEO). I've had the opportunity to strategize, conceive, build, and manage all forms of content for digital distribution and consumption.I'm proud to have participated in the development and launch of some of the most popular entertainment and marketing destinations on the internet including Australia.com, Harry Potter Online, Batman.com, Scooby-Doo Online and the launch of iconic online gaming experiences including the Sims Online and EA.com.Domestic and international clients have included Sony, Fox, Warner Bros., Mattel, Coca-Cola, Microsoft, GM, Riddell, DeVry, P&G, TGI Friday’s, E*TRADE, Suzuki, Purina, Tourism Australia, Luxottica, EMI, Yum!, IAG and more.