John Stenard, Mba Email & Phone Number

Atlanta, GA, US

• Independent Strategy, Marketing Automation, Competitive Analysis, Pricing Strategy and Product Consultant across multiple industry verticals.
• Review and recommend strategic direction based upon analysis of current and forecasted future market dynamics, competitive threats, brand positioning, marketing messaging, sales approach, product portfolio, acquisition.
• Recommend tactics to gain market share, grow revenue, and increase profitability, including building business cases with the associated risks and the projected economic outcomes.
• Analyze market trends to recommend product line extensions, new product lines, and pricing opportunities.
• Design & execute data-driven testing of websites including conversion rate optimization and funnel optimization.
• Analyze data, create pricing strategies, and execute testing to optimize product pricing to create client growth.

Fishkill, NY, US

• Responsible for hitting Lovingly Revenue growth targets through traffic acquisition (SEO & SEM), conversion rate optimization, and email marketing to increase customer lifetime value and decrease customer acquisition.
• Establish and communicate e-commerce and product department OKRs and KPI’s to the executive team to drive traffic, growth, and conversion rates to achieve weekly, monthly, and annual goals
• Track and measure E-Commerce program effectiveness and conversion funnel to guide and prioritize growth initiatives
• Lead analytics and design teams to identify growth opportunities, understand customer needs, and develop product strategies to grow the business
• Create UI/UX engagement strategies to increase conversion rate and average order value (AOV) as well as decrease customer acquisition costs (CAC)
• Monitor current marketing trends, new technology solutions, and competitive strategies to evaluate areas of improvement

Kentfield, CA, US

• Growth product consultant to large multi-national corporations across multiple industry verticals.
• Lead data-driven experimentation and Conversion Rate Optimization for clients to drive significant iterative impact to website, e-commerce funnels, and other digital channels.
• Analyze full-site metrics and test results to refine strategic testing roadmap using tools such as Google Analytics, Hotjar, CrazyEgg, and FullStory.
• Adapt to changing business environments to provide appropriate growth recommendations to clients
• Experimentation tools utilized included Optimizely X, Google Optimize, and VWO

Atlanta, Georgia, US

• EdTech startup providing SAAS solutions to global HigherED partners. Led the product department and development team to bring three new SAAS products to market and launch a new B2C brand.
• Launched three new SAAS products including a web app, marketing automation tool, and PURL to expand product offering and drive company growth.
• Developed the product strategy, product roadmap, business cases, and go-to-market strategy including pricing, marketing, demand generation.
• Identified opportunities, conducted market research, generated product requirements and wrote specifications,
• Managed and prioritized product roadmaps and timetables, pricing, and commercialization plans.
• Engaged with internal and external stakeholders regularly to identify emerging needs and opportunities and to provide thought leadership, market analysis, and insights/expertise

• ACQUIRED BY BAIN CAPITAL FEB 2019. Professional Career Development Institute owns several leading brands in the online education space serving the Vocational, College, and High School markets.Direct report to CEO and.
• Lead cross-functional teams including product, marketing, sales, and engineering to design and build products that grow top and bottom-line revenue with P&L accountability.
• Research and respond to market and competitive trends to identify and capitalize on strategic opportunities for growth.
• Launched new brands and product-lines to increase product portfolio offerings.
• Own marketing and product roadmap for growth initiatives.
• Present data-driven strategic direction for the executive team.Skills used: product marketing, product launching, product positioning, pricing strategy, data analysis, executive presentations, strategic marketing.

• Promoted after leading exceptional growth through initiatives including new product launching, marketing conversion optimization, and pricing strategy.
• Own brand and portfolio P&L including execution and measurement of strategic and operational plans to drive top and bottom-line growth
• Develop strategic plan and priorities to drive top and bottom-line growth, including defined target markets, program mix and development pipeline, marketing strategy (positioning, messaging, channels, pricing), and.
• Lead market and consumer research efforts to define and understand markets and segments, including size/growth rates, consumer dynamics (needs, decision making, demographics), paths to market, competition, etc.
• Lead cross-functional teams to develop and execute new product and product innovation pipeline.

• Accountable for growth, innovation, and daily operations to drive profitability of product portfolio
• Manage team of marketers responsible for analytics, testing, social media, and marketing automation
• Use Silverpop Engage / IBM Watson Engage and Eloqua for marketing automation
• Identify opportunities and execute launches for new products and market expansion strategies to grow business
• Analyze and execute improvements to marketing funnels, lead generation channels, customer retention programs, customer activation programs, external partnerships, lead follow-up processes, and lead nurturing processes

• Manage growth, innovation, and daily operations to drive profitability of product portfolio
• Manage product portfolio life cycle and roadmap from strategic planning to tactical activities
• Define, validate and execute new products and partnerships
• Analyze market data and research to understand existing market landscape and define target market segments, channels, and customers
• Present key performance metrics to C-suite to guide market positioning and product evolution
• Work with cross-functional teams to successfully launch new products and processes

• Co-Founder of military contracting startup creating shock-absorbing seats for the U.S. military. Business lead for strategic direction, day-to-day operations, marketing, and business development.
• Craft and execute business strategy, run daily business operations and marketing efforts, and calculate financial models and projections
• Design & launch website, create marketing videos and marketing materials
• Assemble and test prototypes, iterate and innovate on designs
• Present prototype demos to clients and business partners
• Identify and nurture business partners, run pricing for customer invoices, and negotiate contracts

• Start-up creating maskless photolithography systems for MEMS and Microfluidics applications. Serving scientists and researchers around the world
• Identified growth opportunities, analyzed market trends, and build business cases for new products and product extensions.
• Lead national business development efforts including lead generation, lead nurturing, relationship building, and closing new business.

Mba, Entrepreneurship, Strategic Management, Operations Management

B.S., Management