John Stenard, Mba

John Stenard, Mba Email and Phone Number

Vice President and General Manager @ TrustDALE
Atlanta, GA, US
John Stenard, Mba's Location
Atlanta Metropolitan Area, United States, United States
John Stenard, Mba's Contact Details
About John Stenard, Mba

I'm a senior growth marketing and product leader with a proven track record leading growth initiatives at start-ups, SMBs, and consulting to Fortune 500 companies. With over a decade of experience marketing, launching, and growing dozens of new products, I am a solutions-oriented professional with experience in Product Management, Product Marketing, Strategic Marketing, Business Strategy, and Team Leadership. I'm a passionate cross-functional leader capable of spanning the business-side and the technical-side to drive exceptional results. Previously leading the product department at PCDI, a leading online SAAS-based education provider, I was responsible for product, marketing, and growth initiatives to increase top and bottom-line revenue until acquisition by Bain Capital.Among my accomplishments at PCDI were launching over a dozen new products, driving double-digit percentage growth in LTV through new pricing strategies, and optimizing digital marketing to drive traffic and decrease CAC.Specialties:► Product ManagementProduct Marketing ♦AI Automation ♦ Market Positioning ♦ Price Strategy ♦ Price Analytics ♦ Competitive Analysis ♦ Market Research ♦ Go-To-Market Strategy (GTM) ♦ Portfolio Management ♦ Agile Methodologies ♦ Strategic Roadmaps ♦ User Experience (UX)► Strategic MarketingConversion Rate Optimization (CRO) ♦ SEO ♦ Scaling direct-to-consumer (DTC) brands ♦ Lead Generation ♦ Marketing Automation ♦ Growth Marketing ♦ Digital Marketing ♦ Social Media Marketing ♦ Email Marketing► Operations ManagementProfit and Loss (P&L) Statements ♦ data analysis ♦ financial analysis ♦ Business Strategy ♦ Strategic Planning ♦ project management ♦ process improvement ♦ Team Leadership ♦ Communication ♦ Team Building ♦ Team Development ♦ Board ReportingEducation:► Georgia Institute of Technology - Scheller College of Business - MBA Strategy & Innovation► University of Florida - Warrington College of Business - B.S. Management► Georgia Institute of Technology - Graduate Certificate - Technology Innovation: Generating Economic Results (TI:GER)► Pragmatic Marketing Certification - Product Management► Optimizely Certifications on Data-Driven ExperimentationTechnology:Google Analytics ♦ Optimizely ♦ VWO ♦ Google Optimize ♦ Hotjar ♦ Chat-GPT4 ♦ Eloqua ♦ Acoustic ♦ Microsoft Office Suite ♦ Marketo ♦ Mobile Development ♦ Agile ♦ Hubspot ♦ Salesforce ♦ SQL ♦ Customer Relationship Management (CRM) ♦ JIRA ♦ Trello ♦ AHA ♦ ChatGPT ♦ Data Studio ♦ MixPanelVerticals:B2C ♦ B2B ♦ Education ♦ EDTech ♦ Cloud ♦ Mobile ♦ Fintech ♦ eCommerce ♦ SAAS

John Stenard, Mba's Current Company Details
TrustDALE

Trustdale

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Vice President and General Manager
Atlanta, GA, US
Website:
trustdale.com
Employees:
15
John Stenard, Mba Work Experience Details
  • Trustdale
    Vice President And General Manager
    Trustdale
    Atlanta, Ga, Us
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  • Stranen Strategy Consulting Llc
    Strategy Consultant
    Stranen Strategy Consulting Llc Aug 2011 - Present
    Independent Strategy, Marketing Automation, Competitive Analysis, Pricing Strategy and Product Consultant across multiple industry verticals. • Review and recommend strategic direction based upon analysis of current and forecasted future market dynamics, competitive threats, brand positioning, marketing messaging, sales approach, product portfolio, acquisition candidates, partnership opportunities, and technology advances.• Recommend tactics to gain market share, grow revenue, and increase profitability, including building business cases with the associated risks and the projected economic outcomes.• Analyze market trends to recommend product line extensions, new product lines, and pricing opportunities.• Design & execute data-driven testing of websites including conversion rate optimization and funnel optimization. • Analyze data, create pricing strategies, and execute testing to optimize product pricing to create client growth.• Industry Verticals consulted to include eCommerce, Finance, Education, Gaming, CPG, Medical Devices, Agriculture
  • Lovingly
    Head Of Ecommerce
    Lovingly Apr 2021 - May 2024
    Fishkill, Ny, Us
    Responsible for hitting Lovingly Revenue growth targets through traffic acquisition (SEO & SEM), conversion rate optimization, and email marketing to increase customer lifetime value and decrease customer acquisition costs.Lead analytics, SEO, SEM, CRO, product management, and design functions to grow revenue and profitability for a network of 1500 independent florist Ecommerce websites across North America. Separate large project to create and optimize eCommerce gifting marketplace fueled by a B2B SAAS technology platform (Lovingly.com)• Establish and communicate e-commerce and product department OKRs and KPI’s to the executive team to drive traffic, growth, and conversion rates to achieve weekly, monthly, and annual goals• Track and measure E-Commerce program effectiveness and conversion funnel to guide and prioritize growth initiatives • Lead analytics and design teams to identify growth opportunities, understand customer needs, and develop product strategies to grow the business• Create UI/UX engagement strategies to increase conversion rate and average order value (AOV) as well as decrease customer acquisition costs (CAC)• Monitor current marketing trends, new technology solutions, and competitive strategies to evaluate areas of improvement• Manage and prioritize product backlog to drive product adoption, engagement, and retention • Utilize ChatGPT4 APIs and prompt writing to scale employee productivity and create AI-driven product features• Lead and evangelize AI and AI automation in growth, marketing, and product to scale growth initiatives• Create new GPTs and automation to increase speed and quality of execution across B2C Ecommerce sites as well as optimizing internal processes
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  • Cro Metrics
    Senior Growth Product Consultant
    Cro Metrics Oct 2019 - Apr 2020
    Kentfield, Ca, Us
    Growth product consultant to large multi-national corporations across multiple industry verticals.• Lead data-driven experimentation and Conversion Rate Optimization for clients to drive significant iterative impact to website, e-commerce funnels, and other digital channels. • Analyze full-site metrics and test results to refine strategic testing roadmap using tools such as Google Analytics, Hotjar, CrazyEgg, and FullStory.• Adapt to changing business environments to provide appropriate growth recommendations to clients• Experimentation tools utilized included Optimizely X, Google Optimize, and VWO
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  • Studentbridge
    Head Of Product
    Studentbridge Apr 2019 - Oct 2019
    Atlanta, Georgia, Us
    EdTech startup providing SAAS solutions to global HigherED partners. Led the product department and development team to bring three new SAAS products to market and launch a new B2C brand.• Launched three new SAAS products including a web app, marketing automation tool, and PURL to expand product offering and drive company growth.• Developed the product strategy, product roadmap, business cases, and go-to-market strategy including pricing, marketing, demand generation.• Identified opportunities, conducted market research, generated product requirements and wrote specifications, • Managed and prioritized product roadmaps and timetables, pricing, and commercialization plans.• Engaged with internal and external stakeholders regularly to identify emerging needs and opportunities and to provide thought leadership, market analysis, and insights/expertise• Analyzed the competitive landscape and develop hypotheses about future market needs/trends• Led and mentored the global remote product team to achieve product KPIs.
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  • Ashworth College (Acquired By Bain Capital)
    Senior Director Of Marketing And Product Management
    Ashworth College (Acquired By Bain Capital) Sep 2018 - Mar 2019
    ACQUIRED BY BAIN CAPITAL FEB 2019. Professional Career Development Institute owns several leading brands in the online education space serving the Vocational, College, and High School markets.Direct report to CEO and member of the executive team. Develop, design, and implement the product and marketing strategy for the product portfolio. • Lead cross-functional teams including product, marketing, sales, and engineering to design and build products that grow top and bottom-line revenue with P&L accountability.• Research and respond to market and competitive trends to identify and capitalize on strategic opportunities for growth.• Launched new brands and product-lines to increase product portfolio offerings. • Own marketing and product roadmap for growth initiatives. • Present data-driven strategic direction for the executive team.Skills used: product marketing, product launching, product positioning, pricing strategy, data analysis, executive presentations, strategic marketing, conversion rate optimization, lead generation, LTV/CAC acquisition economics, brand management, portfolio management.
  • Ashworth College (Acquired By Bain Capital)
    Director Of Marketing And Product Management
    Ashworth College (Acquired By Bain Capital) Mar 2017 - Aug 2018
    Promoted after leading exceptional growth through initiatives including new product launching, marketing conversion optimization, and pricing strategy.• Own brand and portfolio P&L including execution and measurement of strategic and operational plans to drive top and bottom-line growth• Develop strategic plan and priorities to drive top and bottom-line growth, including defined target markets, program mix and development pipeline, marketing strategy (positioning, messaging, channels, pricing), and related operational plans• Lead market and consumer research efforts to define and understand markets and segments, including size/growth rates, consumer dynamics (needs, decision making, demographics), paths to market, competition, etc.• Lead cross-functional teams to develop and execute new product and product innovation pipeline.
  • Ashworth College (Acquired By Bain Capital)
    Senior Manager Product And Marketing
    Ashworth College (Acquired By Bain Capital) Mar 2016 - Mar 2017
    • Accountable for growth, innovation, and daily operations to drive profitability of product portfolio• Manage team of marketers responsible for analytics, testing, social media, and marketing automation• Use Silverpop Engage / IBM Watson Engage and Eloqua for marketing automation• Identify opportunities and execute launches for new products and market expansion strategies to grow business• Analyze and execute improvements to marketing funnels, lead generation channels, customer retention programs, customer activation programs, external partnerships, lead follow-up processes, and lead nurturing processes
  • Ashworth College (Acquired By Bain Capital)
    Manager Product And Marketing
    Ashworth College (Acquired By Bain Capital) May 2014 - Mar 2016
    • Manage growth, innovation, and daily operations to drive profitability of product portfolio• Manage product portfolio life cycle and roadmap from strategic planning to tactical activities• Define, validate and execute new products and partnerships• Analyze market data and research to understand existing market landscape and define target market segments, channels, and customers• Present key performance metrics to C-suite to guide market positioning and product evolution• Work with cross-functional teams to successfully launch new products and processes
  • Ashworth College (Acquired By Bain Capital)
    Strategy Contractor
    Ashworth College (Acquired By Bain Capital) Oct 2011 - May 2014
  • Sten-Tek Corp
    Coo / Co-Founder
    Sten-Tek Corp Oct 2008 - Dec 2011
    Co-Founder of military contracting startup creating shock-absorbing seats for the U.S. military. Business lead for strategic direction, day-to-day operations, marketing, and business development.• Craft and execute business strategy, run daily business operations and marketing efforts, and calculate financial models and projections• Design & launch website, create marketing videos and marketing materials• Assemble and test prototypes, iterate and innovate on designs• Present prototype demos to clients and business partners• Identify and nurture business partners, run pricing for customer invoices, and negotiate contracts
  • Intelligent Micro Patterning
    Sales Engineer
    Intelligent Micro Patterning Aug 2008 - Feb 2010
    Start-up creating maskless photolithography systems for MEMS and Microfluidics applications. Serving scientists and researchers around the world • Identified growth opportunities, analyzed market trends, and build business cases for new products and product extensions.• Lead national business development efforts including lead generation, lead nurturing, relationship building, and closing new business.

John Stenard, Mba Skills

Entrepreneurship Business Strategy Strategy Analysis Analytics Management Business Analysis Cross Functional Team Leadership Product Management Marketing Business Process Sales Project Management Business Development Management Consulting Mergers And Acquisitions Leadership Program Management Strategic Planning Data Analysis Process Improvement Start Ups Consulting Business Planning Marketing Strategy Product Marketing E Commerce Competitive Analysis Financial Analysis Pricing Business Intelligence Financial Modeling Budgets Email Marketing Digital Marketing Team Building Lead Generation Negotiation Public Speaking New Business Development Product Development Market Research Strategic Partnerships Agile Methodologies Business Process Improvement Social Media Marketing Software As A Service Software Development Life Cycle Cross Functional Team Building Product Launch Operations Management Product Lifecycle Management Marketing Automation Systems Engineering Engineering Management Dod Defense Technology Management Security Clearance Earned Value Management Navy Military System Architecture Government Contracting National Security System Design C4isr Integration Testing Operational Planning Configuration Management Command Information Assurance Technical Writing Government Aerospace Proposal Writing Requirements Management Requirements Analysis Engineering Software Development Embedded Systems

John Stenard, Mba Education Details

  • Georgia Tech Scheller College Of Business
    Georgia Tech Scheller College Of Business
    Operations Management
  • University Of Florida - Warrington College Of Business
    University Of Florida - Warrington College Of Business
    Management

Frequently Asked Questions about John Stenard, Mba

What company does John Stenard, Mba work for?

John Stenard, Mba works for Trustdale

What is John Stenard, Mba's role at the current company?

John Stenard, Mba's current role is Vice President and General Manager.

What is John Stenard, Mba's email address?

John Stenard, Mba's email address is js****@****mhs.com

What is John Stenard, Mba's direct phone number?

John Stenard, Mba's direct phone number is +172756*****

What schools did John Stenard, Mba attend?

John Stenard, Mba attended Georgia Tech Scheller College Of Business, University Of Florida - Warrington College Of Business.

What are some of John Stenard, Mba's interests?

John Stenard, Mba has interest in Health, Children, Business Analysis, Education, Environment, Science And Technology, Engineering, Artificial Intelligence, Entrepreneurship, Marketing.

What skills is John Stenard, Mba known for?

John Stenard, Mba has skills like Entrepreneurship, Business Strategy, Strategy, Analysis, Analytics, Management, Business Analysis, Cross Functional Team Leadership, Product Management, Marketing, Business Process, Sales.

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