STRATEGYJoined as employee #1 working diligently to address the problem statement “Construction payments are delayed or missed entirely every month due to the onerous compliance paperwork process required of all participants.”Conducted frequent voice of customer sessions with existing and prospective clients in order to document and prioritize product efforts on a weekly/monthly/quarterly basis.Partnering with executive and engineering teams, I created detailed product plans to guide the company’s vision and focus, providing a consistent and exciting north star.Created a marketing plan in collaboration with Head of Sales to extend the reach of Vertical’s brand and value story to a targeted and change-averse audience in construction finance and accounting.EXECUTIONInterviewed, hired, led, motivated, and developed product managers who were responsible for crafting user requirements, documenting product feedback, and fostering cross functional collaboration with engineering.Oversaw 100% of product design and XD operations, as well as documentation and hand-off to engineering.Set and tracked KPIs by month and quarter to communicate the product’s growth and value to investors.Led entire product development life cycle including research and surveys, wireframes, high fidelity prototypes, sprint planning, engineering handoff, standups, Q&A, delivery, and release notes (internal and external).BRANDLed the identity exercise for Vertical to support the long term vision “How construction gets paid.” Directed and executed completion of logomark, style guide, collateral, and incorporation into product and marketing initiatives.KEY OUTCOMES• Grew product from $0 → $70K in MRR • Facilitated $1.8B+ per quarter in disbursements • Raised $3.5M in funding • User NPS in top 80% for industry (-1 being avg)• Reduced time to payment for GCs and Subcontractors by 2 weeks• Built first eSignature solution to be accepted on lien waivers by a title company in Illinois

*Acquired by United Health Group*Selected by executives for the seed team leading Rally’s product pillars to market out of the greenfield. Planned and designed multiple prototypes which received high praise from United Health Group CEO and board members. If you are one of the 20+ million Americans using MyUHC.com, you’ve experienced our team’s work.Manged and grew XD team for the enrollment experience (Choice) and benefits administration platform (Choice Admin) for UnitedHealthcare across Rally locations in Chicago, Washington DC, and San Francisco.Manged and grew XD team building admin tools for launching Rally clients (Central). Took leadership role in Chicago office build-out (33,000 sq. ft.) by creating a themed approach to huddle rooms and wayfinding signage.

*Acquired by Rally in October 2014*Overhauled design of the existing enrollment product (Spotlite Choice) to be more scalable, usable, and aesthetically pleasing. Established pattern library for consistency of design elements and interaction patterns.Strategized and designed V.1 of benefits administration platform (Spotlite Central) from blank slate to delivery.Worked with product owners and engineers to develop a host of new features which brought Choice and Central closer to market parity with older, more established platforms.Completely re-branded the company including primary and secondary marks, color palette, brand guide book, print collateral, marketing website, videos, trade show materials, and talent acquisition. I was later told by Rally’s CCO that they were drawn to the way Spotlite’s brand, design and culture were positioned vs. other companies they considered acquiring.Developed a system for sending communications to client’s employee roster informing them of their enrollment status.Spotlite was spun out of a sister company called Perkspot. While at Spotlite, I worked with the CEO and CTO of Perkspot to overhaul the design of their platform before they hired an in-house designer to maintain it.

Fostered relationships and earned business through a genuine desire to help others grow theirs in a way that was consistent with their goals, vision and budget.Collaborated with clients on their business goals and problems in order to plan and execute creative solutions.Directed and designed all client work including branding, marketing websites, web applications, email campaigns, print materials and photography.Produced and directed video projects from concept through final edit for documentaries, music videos, corporate pieces and product promotions (like Amazon Kindle).Managed and directed staff on projects ensuring optimal performance and results as well as fostering personal and professional development.Laid out technical requirements for projects with heavy functionality needs.Oversaw daily operations of the business including finances, technology, communications, and networking.

Oversaw design team and coordinated with various internal departments who requested collateral for a variety of business and marketing needs.Designed multiple resort guides which included vast amounts of copy and photography. Worked with print vendor on pricing and finishing options. Approved proofs and ensured quality of the final delivery.Conceptualized and designed email campaigns for Island One members as well as marketing efforts. Campaigns were based on season, promotional events and news about various resorts.Designed microsites for resorts that were part of the Island One family. Created a reusable layout which allowed for consistency between sites as well as content management.Completed photo shoots of many of our resorts in order to improve the quality of images at our disposal for collateral. Shoots included lighting and staging interiors as well as planning for the best light for exterior and pool photos.Designed sales tools and presentations for the CEO of the company.Maintained the integrity of the Island One and Club Navigo brands.

Developed and executed a strategy to move from start-up to industry competitor status (300% growth per year).Oversaw every aspect of the creative and production departments.Hired and trained production team of camera operators and editors.Directed and edited the most valuable video assets for our company as well as our clients.