Joel Strellner Email & Phone Number

Sacramento, California, United States

Everwall displays social media on screens at in-person events, in offices, and on websites. As the Founder and CEO, I lead a team of cross-functional employees and contractors to buildout our self-service offerings, test and forecast out future offerings, as well as serve as the primary point of contact for Fortune 100 clients.We have great clients, like Microsoft, CNN, PayPal, SendGrid, Yahoo!, Sprint, Intel, Hennessy, eBay, Intuit and more; and great partners like Eventbrite and Twitter.Key Achievements • Conceptualized the offering, performed market analysis and interviews with potential customers to verify the idea. Based on the market research, personally built the front-end and back-end systems according to the go-to-market plan while maintaining the performance required to scale. • Formulated the marketing plan which took us from no customers to over 35,000 customers around the world. • Coordinated with internal and external teams the conceptualization, implementation, moderation, and eventual display of social media at very large, high-profile events—some of which had hundreds of thousands of attendees and processed millions of social media posts. • Negotiated strategic partnerships with Twitter, Eventbrite, TicketBud, TEDx, AngelHack, and others.

Sacramento, California, United States

Socialping was a real-time social analytics platform offering brand monitoring, social media engagement stats, and predictive engagement on social media content based on time of day and follower habits.Key Achievements• Provided first to market real-time updates on interactions with social media posts.• Conceived Socialping from scratch, based on market research with multiple potential customers.• Built a backend capable of processing millions of posts per hour, which compiled and displayed the related analytics, sent predictive alerts based on trends, and auto scaled the backend based on usage.• Created a search layer capable of searching through terabytes of data for custom reporting.• Forged strategic partnerships with Twitter, Gnip, Klout, and others.

Vallejo, California, United States

Built an internal tool for deploying employee resources to various turnaround jobs. It could locate, qualify and rank employees based on location to job, availability, training and other factors allowing Timec to save considerable costs while providing better service and passing on the cost efficiency to their customers.Key Achievements• Assisted with the planning and initial roll-out of SAP.• Performed on-site productivity assessments, saving costs, and providing insights to areas of improvement.• Created, tracked, and presented KPI reports with distinct actionable information on being safer, more cost-efficient, and/or productive for our clients.

United States

Worked Closely with internal and external Project Managers to coordinate people, travel and lodging, and equipment to various site locations around the US. Planned ramp-up and ramp-down of human resources and reallocations based on market factors.

Sacramento, California, United States

Created a search engine with both a global and personalized view of the most popular links shared on Twitter (think Reddit but using Tweets as votes) by processing the full Twitter Firehose of Tweets in real-time. The global and personalized feeds allowed for discovery of interesting content by using social signals from the public at large, and the people that you specifically followed.Key Achievements• Scaled the service from no visitors to hundreds of thousands per month.• Used various machine learning technologies to determine intent from social media posts and used the intent as a factor in the custom ranking algorithm I had built.• Negotiated with Twitter access to the full Twitter Firehose• Created real-time spidering technology capable of providing summaries of the destination content.• Sold to Mikle, a company based in Japan, in November, 2009.• At the time I sold Twitturly, we were processing over 4 million tweets per day that contained links, equating to gathering information on over 3 million unique URLs per day.

Sacramento, California, United States

Created and developed UrlTrends, a first of its kind search engine analytical service. We built automated SEO reports that provided dozens of stats and trends on a website URL, including search engine rankings, PageRank, keywords used to find the page, competitors, and more.Key Achievements• Built it, then increased traffic from 0 users to 400,000+ users per month.• Tracked rankings for over 5.6 million websites at the time of sale.• Created a unique system capable of rotating thousands of proxy servers for bypassing rate limiting at search engines, which has now become an industry standard practice.• Forged multiple industry partnerships, including with Wordtracker and Sedo.• Sold it in October 2009 to Australia-based Trellian (the makers of Above.com, a Domain Parking Manager, and KeywordDiscovery.com, a Keyword Research Tool and SEO Toolkit).

Henderson, Nevada, United States

Worked as an Email Customer Service Representative, as an Email Support QA "Approver", and later as a Software Developer.I created an internal search engine that integrated directly with Kana (their Email Response Management system) that allowed easier access to the pre-formatted responses they used. Being a financial services company it was imperative that agents used pre-approved responses whenever possible to their customer's inquiries.At the time of my initial employment, Providian used a hard copy printed book 400 pages thick with thousands of options and special codes to input into Kana to use a pre-formatted response. Digitizing this data and making it searchable saved a significant amount of employee time and therefore money for Providian. Because of my work and the impact that it had, I was awarded the "President's Circle Award", which was the highest award that Providian awarded to its staff.