Jennifer Stubbs Email & Phone Number

Toronto, Ontario, CA

Offering my digital, technical and transformation experience to help Destination Ontario increase communication, coordination and partnerships between government, the tourism industry and non-traditional partners. My goal is to help the organization put visitors at the centre of all experiences. Our team's aim to promote Ontario’s multicultural, Indigenous.

Toronto, Ontario, CA

• Oversaw digital media spend for a 25-million-dollar marketing budget
• Led the development and implementation of multiple modernization roadmaps including marketing modernization, social media customer experience modernization and government communications modernization
• Introduced technology systems to improve service delivery including systems for customer support, customer engagement tools and robust analytics
• Provide strategic insight, measurement and optimization opportunities for the government's 13 core functional areas
• Developed the government’s first digital design system that translated our new brand identity into accessible and transferable components across the organization. Outcomes include a more unified online experience and.
• Deliver strategic presentations to our senior leadership team for high-profile announcements and campaign performance

Toronto, ON, CA

• Designed and delivered information architecture for external and mobile websites leveraging user experience testing, stakeholder interviews and user feedback
• Led the technical development team and worked closely with the enterprise IT team, HR, and stakeholder groups to modernize online communications and conversation rates
• Increased traffic to intellectual property through creative testing and performance assessments
• Conducted usability/taxonomy and content management system testing for new global intranet
• Development B2B brand marketing assets and online experiences with a focus on conversion, leveraging analytics and performance marketing

Toronto, Ontario, CA

• Responsible for the online brand and user experience of the company’s national website and our omnichannel branded campaigns
• Used web performance software to provide communications insights to the senior leadership team
• Designed branded ad units, print products and event materials, and digital display ads for B2B and B2C campaigns.