Offering my digital, technical and transformation experience to help Destination Ontario increase communication, coordination and partnerships between government, the tourism industry and non-traditional partners. My goal is to help the organization put visitors at the centre of all experiences. Our team's aim to promote Ontario’s multicultural, Indigenous and Francophone tourism offerings and support an Ontario brand and strategy that showcases the regionally unique, iconic and diverse experiences of our amazing province.

• Oversaw digital media spend for a 25-million-dollar marketing budget• Led the development and implementation of multiple modernization roadmaps including marketing modernization, social media customer experience modernization and government communications modernization• Introduced technology systems to improve service delivery including systems for customer support, customer engagement tools and robust analytics • Provide strategic insight, measurement and optimization opportunities for the government's 13 core functional areas• Developed the government’s first digital design system that translated our new brand identity into accessible and transferable components across the organization. Outcomes include a more unified online experience and cost savings from a centralized and reusable codebase. • Deliver strategic presentations to our senior leadership team for high-profile announcements and campaign performance• Lead the in-house creative and events team, including providing international support for trade missions and developing omnichannel marketing campaigns and campaign extensions

• Designed and delivered information architecture for external and mobile websites leveraging user experience testing, stakeholder interviews and user feedback • Led the technical development team and worked closely with the enterprise IT team, HR, and stakeholder groups to modernize online communications and conversation rates• Increased traffic to intellectual property through creative testing and performance assessments• Conducted usability/taxonomy and content management system testing for new global intranet• Development B2B brand marketing assets and online experiences with a focus on conversion, leveraging analytics and performance marketing

• Responsible for the online brand and user experience of the company’s national website and our omnichannel branded campaigns• Used web performance software to provide communications insights to the senior leadership team• Designed branded ad units, print products and event materials, and digital display ads for B2B and B2C campaigns.