Susan Wu Email & Phone Number

New York, Ny, Us

New York, United States

New York City Metropolitan Area

- Provide creative feedback on product development and collection launches- Revise social media and web copy to ensure adherence to brand vision- Review and modify legal agreements for sponsorships and external brand collaborations

New York City Metropolitan Area

- Worked closely with clients to develop brand identities and website UI- Built and launched e-commerce and blog sites on various CMS platforms - Created and produced brand collateral of all mediums (web, social, and print)

Flushing

-Conceptualized and developed brand activation strategies through direct marketing, collaborative events, and targeted customer experiences to meet corporate sales targets and successfully generate 10-20% in annual sales growth- Analyzed industry trends and consumer behaviors in order to improve localization strategies for 1000+ SKUs and subsequent global product launches- Designed digital media for social media platforms (Instagram, WeChat, etc.) and print media (posters, coupons, etc.) for promotional events and product launches- Established administrative systems, workplace policies, and training guidelines to build and foster a motivated leadership and sales team (90%+ retention rate)

New York City Metropolitan Area

- Design and create promotional and marketing collateral such as album covers, postcards, and sales sheets for artist releases- Develop and execute branding and social media campaigns for new artists, releases, and tour support in order to increase traditional sales and digital revenue- Manage CRM database, product marketing reports, and conduct outreach to cultivate and strengthen relationships with domestic and international contacts in order to identify new growth opportunities

New York City Metropolitan Area

- Designed and created company website; Acted as marketing and advertising consultant for the development of digital ad campaigns and optimization of the firm's website for search engines. - Provided assistance to attorney by drafting legal documents, assembling motions for the Court and service of process, controlling correspondence, and organizing attorney's schedule. - Ensured office quality and efficiency through planning and maintenance of filing systems, tracking expenditures, procuring equipment, monitoring payment systems and re-stocking office supplies.- Managed training and induction of new employees by orienting on proper office procedures, supervising their performance, administering payroll and preserving up-to-date employee records.

- Designed a street banner welcoming visitors to Long Island City and used as a sponsorship item by the Long Island City Partnership- Conducted preliminary competitive design research for studio projects- Presented weekly reports on social media and e-commerce trends- Managed social media content on studio blog and Facebook page

- Maintained club website by updating content and styling- Designed flyers for various club acitvities

- Explained science concepts of over 450 exhibits to parents & children- Managed schedules, led tour groups & coordinated events- Taught science experiments and tracked inventory during lab hours

Bachelor Of Business Administration (B.B.A.), Marketing

Bachelor Of Business Administration - Bba, International Marketing

Activities and Societies: Phi Eta Sigma, BCAS Baruch City Advertising SocietyMinor: Graphic Communication, Psychology, NYC Studies