James Sutton Email & Phone Number

London, GB

New York City, NY, US

Built a new inbound pipeline growth strategy, managing a team of two marketers and working strategically with sales to target key accounts. An NDA prevents me from publicly sharing pipeline metrics.

London, England, GB

• Created $2.7m inbound pipeline in H2 (up from $1.6m in H1) with a team of 4 marketers.
• 31% of all inbound-sourced opportunities converted to Closed Won ARR.

London, England, GB

• Doubled our ACV in six months - redefining the ICP and targeting better-fit accounts in campaigns.
• Increased pipeline +184% from Google Ads optimising keywords and bid structure.
• Grew organic pipeline +112% using reach-focused campaigns on LinkedIn Ads.

London, England, GB

• Demand creation/capture ad campaigns across Google Ads, LinkedIn Ads, and Meta Ads.
• Enabled a 21.7% increase in inbound leads from Paid channels since July 2022.
• Total revenue attributed to Paid channels increased by 57.3% since July 2022.
• Managed a monthly budget of $500K across EMEA and NAM markets.

London, England, GB

• Managed high-intent campaigns to create demand and generate inbounds.
• Recognised in the President's Club programme as the team's top performer in pipeline generation.
• Led the subject matter expert initiative, creating demand from organic influencer programs.
• Rebuilt the inbound nurture strategy: (1) capturing first-touch demand; (2) retargeting closed lost opps; (3) rekindling cold CRM leads; and (4) long-term engagement through lead scoring programs.

London, England, GB

• End-to-end campaign management to generate leads in our target ICP and create pipeline revenue.
• Delivered our best single campaign - a demand capture trial - closing $520K ARR over 18 months.
• Built the enterprise paid acquisition strategy as part of the team’s overall go-to-market revamp.
• Exceeded all webinar records, with more than $50K ARR attributed to a single webinar campaign; 1280 registrants, 520 attendees, converted from 4 weeks of multi-channel promotion.

London, London, GB

• Led the digital and growth marketing at Cynozure, a data consultancy, reporting into Head of Marketing.
• Helped achieve 70% growth year-on-year with inbound lead gen, content distribution and events.
• Highlights: implemented HubSpot CRM, built CDO Hub community, and owned the content strategy.

I co-founded and the indiehub.co site to feature indie titles and champion indie game developers.

Los Angeles, California, US

I contributed 12,000+ words a month as a freelance journalist, working closely with editors to create news and guides with a focus on SEO and analytics.

London, GB

Created video marketing materials for the recruitment tech platform DigitalGrads.

Led all content through pre- and post-production, including documentaries, interviews, and features.