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Strategic, left and right brain thinking, sales & marketing professional with 7+ years of success in acquiring new accounts, developing strategic partnerships, driving revenue growth, and increasing productivity.I’m a self driven and creative problem solver with management experience in fashion and entertainment both domestically and internationally. My passion is for building brands. I developed this early in my career by working international trade shows in an effort to promote retail fashion and accessories. This experience opened my eyes to the tremendous opportunity in the world today to reach and connect with a global audience, online and in person.As Director of Sales & Marketing for a leading fast fashion brand, I lead a team of 22+ sales and marketing associates, training and consulting with them to maintain the brand message, deliver consistency and drive a record year of sales growth.LeadershipI lead by example and I’ve negotiated partnership agreements with leading fashion trend agencies such as WGSN, the Doneger Group, the Pantone Co, and the Fashion Snoops, with retailers such as Bloomingdale’s, Forever 21, bringing in $11M in additional revenue. I’ve also identified and negotiated agreements with competitive sourcing sites that increased operational efficiency by 15%.Team CollaborationI’m a strong proponent of team collaboration and my interpersonal skills have allowed me to easily develop strong team member relationships using collaborative learning culture based management initiatives.Expertise in:» Brand Creation, Development, & Management» Public Relations» Social Media Marketing» Budgeting & Forecasting» Strategic Partnership DevelopmentSpecialties: marketing strategy, field marketing strategy, event management, market penetration, branding, sales management, branding, program management, business development, budget forecasting and control
Active Usa, Inc.
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Director Of Sales And MarketingActive Usa, Inc. Jul 2010 - PresentGreater Los Angeles AreaActive USA Inc., (dba Active Basics, Sugar Rain), Los Angeles, CALeading fast fashion brand, manufacturer/importer of quality women’s essentials and casual clothing.• Supervise up to 22 sales and marketing associates in the product promotion and retention of national chain account business. • Develop company strategy and manage C-level client relationships, receiving rave reviews from senior executives and clients.• Oversee sales and marketing budget, and maintain profit/loss responsibility, doubling revenue within 18 months.• Implemented efficient supply chain management solutions to increase company productivity by 20%.• Secured two sourcing sites in Vietnam & Cambodia, introducing new product lines.• Led management team responsible for establishing three new brands, positioning products with the appropriate brand image.• Worked with Los Angeles City Council member Curren Price to develop Active USA, Inc.’s new 150,000 sq. ft. company headquarters, organizing 200 local hires agreement with local community partners. Story covered in LA Times.
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Founder / Vice PresidentLovimo Jul 2009 - Jul 2010Melbourne, AustraliaLOVIMO, Inc., Seoul, Korea; Melbourne, AustraliaStart-up lifestyle retail brand specializing in fashion and accessories for youths and young adults. • Led team of eight on securing exclusive distribution rights in Australia with three major Korean accessory brands.• Managed team of 8 responsible for promoting brand identity through tradeshows in Melbourne and Seoul; awarded innovative vendor of the year at Seoul show in 2010.• Acquired seven new national accounts, including Borders, recording 300% ROI, $500K in revenue.
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Artist Development ProgramUniversal Music Group Distribution Sep 2008 - Aug 2009• Assisted Artist Development Reps in all phases of music distribution, from mailing promotional materials to aiding artists’ performances.• Assisted ADRs in researching retailers and distributors across the nation to promote UMG artists. • Analyzed market trends, SoundScan data, and consumer feedback to help ADRs tailor effective distributing strategies. -
Sergeant / Squad LeaderRepublic Of Korean Army Jul 2006 - Jul 2008Seoul, Korea / Erbil, Iraq• Translated for the commanding general and staff members during ROK-US joint exercises, briefings and conferences.• Stationed voluntarily in Zaytun Division from 02/07 to 09/07 in Erbil, Iraq.• Promoted to squad leader, receiving 37th Division Squad Leadership Award. (2008)
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Marketing / Pr InternLotte Hotel Seoul Jun 2005 - Sep 2005Seoul, Korea• Assisted in developing marketing and coordinating PR events for hotel guests.• Conducted research and analysis for potential projects of Lotte Hotel Korea.
Joseph Cho Skills
Frequently Asked Questions about Joseph Cho
What company does Joseph Cho work for?
Joseph Cho works for Active Usa, Inc.
What is Joseph Cho's role at the current company?
Joseph Cho's current role is Director of Sales & Marketing ► Specializing in Brand Positioning & Awareness | Media - PR - Strategic Events.
What is Joseph Cho's email address?
Joseph Cho's email address is jo****@****ail.com
What is Joseph Cho's direct phone number?
Joseph Cho's direct phone number is +132323*****
What schools did Joseph Cho attend?
Joseph Cho attended Ucla.
What are some of Joseph Cho's interests?
Joseph Cho has interest in Children, Education.
What skills is Joseph Cho known for?
Joseph Cho has skills like Marketing, Merchandising, Public Relations, Strategy, Retail, Performing Arts, A&r, Crm, Customer Service, Social Media Marketing, Brand Development, Branding And Identity.
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Joseph Cho
Philadelphia, Pa -
Joseph Cho
Greater Tampa Bay Area5veria.com, netamaze.net, gmail.com, adp.com, urbandaddy.com3 +121292XXXXX
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Joseph Cho
New York City Metropolitan Area2wework.com, wework.com -
Joseph Cho
Mba Candidate At Carnegie Mellon University Class Of '24 - Tepper School Of BusinessTorrance, Ca1tollfreeforwarding.com
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