Managing sourcing new business and traffic suppliers for a range of products to increase profit, performance and business growth. Optimising marketing campaigns in a highly competitive industry.Experience and responsibilities - Leading new traffic supplier acquisition strategy for the business. Integrated the use of a CRM system, submitting weekly and monthly strategies, and continuing to develop and improve the team’s function.- Sourcing and negotiating with new traffic suppliers to join our network. Experienced at ensuring different KPIs are met to deliver positive ROI campaigns for the business. Working with a variety of different traffic types to diversify the marketing strategy.- Managing and scheduling new campaigns, ensuring a range of smaller and larger budgets are agreed to minimise financial risk.- Work closely with the marketing and senior team to ensure communication is high, share knowledge, offer support, and help all products to grow.- Managing campaigns with different traffic providers: Facebook Ads, Google Ads, Email, SMS, Push, Display, Programmatic, Native, Social Platforms, and affiliate networks.- Working closely with all teams in the business to ensure the highest quality output and collaboration.- Working closely with compliance to ensure marketing communications and channels meet industry standards.- Analysing demographic and performance data to help better optimise campaigns. A/B testing to continue to develop marketing communications.- Adapting strategies to meet the business needs. Quickly able to prioritise actions that will make a difference quickly, whilst knowing when to work on the larger projects.

- Creating and implementing social strategy- Managing various social channels over multiple platforms- Influencer marketing strategy / targeting and management- Running social media campaigns on multiple channels- Affiliate marketing using organic strategy and social advertising platforms- Analysing social performance

A unique social music platform. During my time at Crowdmix, my responsibilities included - • Influencer Marketing• Sales - Pitching to influencers, artists, creators and management companies• Relationship Management – Influencers, artists, creators and management companies• Team Management – Leading and training a team of account managers• Creating and implementing Social Media strategy• CRM Management• Utelizing online analytical tools• Campaign creation and management