Javier Taboada Email & Phone Number

Following a 30+ year career in the marketing and advertising fields and having worked for companies such as : BBDO London, Euro RSCG, De Federico (LOWE Group) Tiempo BBDO and most recently Cheil Spain & Portugal (an affiliate of the Samsung Group) and having worked for major local and multinational Clients: Chanel, Cartier, Procter & Gamble, Repsol, Telefónica, Diageo, BBVA Bank, Altadis, Auchan, 20th Century Fox, Renault, Toyota, Pepsi, Bristol Myers, Samsung etc, we launched eight years ago a new type of marketing and communications consultancy, LASAL, adapted to the current market situation and specially to the current client´s needs. Having been in both sides ( advertisers and agencies) has given us a unique and differential value to provide a fresh an unbiased approach.I am not going to bore everyone on how much the marketing world has changed and what amazing challenges lay ahead for advertisers, brands and agencies, but for us in LASAL, there are 5 key challenges that will certainly shape the way the marketing world will move in the future: 1.- Data explosion 2.- Social networks 3.- Proliferation of channels and tech devices 4.- New patterns of consumption and 5.- The future of retail as a place to create experiences.Want to know more? Give us a call.Specialities: I have always been involved in Client´s Services managing their brand´s needs in the areas of strategic positioning, concept development , creative development and implementation , media proposals and budget management. My recent experience at Cheil has taken me to a whole new world where technollogy and innovation applied to digital and retailshopper marketing have been my main areas for development. In net, an experienced and integrated vision on what are the key levers that will move the consumers of the new era.

Listed skills include Advertising, Marketing Strategy, Digital Marketing, Integrated Marketing, and 5 others.