Ecomlabs is a full service Amazon agency, supporting brand owners who want to grow their marketplace channel businesses.We help develop online growth programs and market & optimize products consistently with the brand's overall brand vision. We manage day-to-day operations of third party Amazon operations, including advertising campaign ownership, inventory management, and optimized, clean product catalogs and brand stores.Ecomlabs works with a variety of startups, retailers and wholesalers with a focus on customer acquisition and conversion rate optimization.

Live Out There is the leading outdoor e-commerce destination in Canada, selling brands like The North Face, Arc'teryx, Icebreaker, Columbia, Marmot and many more. As the VP Sales and Marketing, I was in charge of company revenue. I led the sales and marketing team and am responsible for brand management, traffic generation, on-site conversion, and customer retention. This encompasses email marketing, merchandizing, user experience, social media, ads, retargeting and public relations.

Frank & Oak is one of North America’s fastest growing ecommerce companies, marrying fashion with technology as we invent the next generation of vertically integrated retail. As Product Manager I’m directly responsible for www.frankandoak.com, working with our talented group of designers and developers to ensure the Customer Experience always surpasses expectations.I leveraged a variety of tools to manage workflows and website testing, including Pivotal Tracker for agile project management, Optimizely and our own home-brew software for A/B testing, and RJMetrics, Looker and Excel for cohort analysis, customer lifetime value evaluation and predictive modelling. I also made use of Google Tag Manager, Google Analytics and SailThru to manage other site experiments and optimizations.I led the Customer Relationship Management (CRM) program that oversees our customer-level product recommendations on-site, via email and through social.

As the first hire in marketing and employee #8 at Frank & Oak, I managed a wide variety of activities, all with the same goals: customer acquisition and retention. I ran our Facebook, Instagram, Twitter and other social media platforms, our friend referral program, product launches, public relations and strategic partnerships.The role eventually grew to encompass Product Management for the acquisition team, overseeing data reporting of acquisition source with predictive CLTV, ensuring that all channels were optimized, growing and with an acceptable payback period. I looked over campaigns, landing pages, and first time customer experience from a shopping and email perspective.

I managed the digital presence for 4 L’Oréal brands: Shu Uemura, Pureology, Kérastase, and L’Oréal Professionnel. This required wearing many hats, including social media community management, email marketing, launching and maintaining brand websites and product microsites, and running acquisition campaigns and contests.I also established the first multi-brand CRM program within the group to better manage our nascent omni channel retail strategy, which included customer touch points online (email, social, and ecommerce) and off (beauty salons and traditional retailers).

Summer internship.Responsible for a bit of everything: strategy, operations, copywriting, filing, bookkeeping, community organizing, event planning, and networking networking networking.

Worked with the founding Tnooz team to prepare the site for launch. Duties included installing and heavily customizing Wordpress, such as:- Installing and Configuring the OpenX Ad Server- Setting up Google Analytics- Customizing the Wordpress Theme and Plugins- Training editors and administrators on how to use and maintain the systemPost Launch responsibilities include managing the Tnooz Jobs project and defining the strategy.

Responsible for developing and implementing the social media and blogging strategy as well as representing the brand across social networks (Twitter, Facebook, LinkedIn, etc).

iPerceptions Inc, a Montreal based company with offices in Toronto and New York offers a proprietary online research solution that captures attitudinal perceptions of actual site visitors within the context of their visit. Results of studies provide actual user led recommendations on how to improve the value and effectiveness of the web channel.Responsibilities:- Identify and establish presence in new business sectors- Build, manage and grow client roster.