Jay Tannenbaum

Jay Tannenbaum Email and Phone Number

Director Program Management @ Matter Marketing
Los Angeles, CA, US
Jay Tannenbaum's Location
Los Angeles, California, United States, United States
About Jay Tannenbaum

Jay Tannenbaum is a seasoned leader with expertise in program and project management, brand strategy, and creative management where he brings calm to the chaos. He has a successful track record of managing and mentoring large cross-functional teams and working with C-suite key stakeholders to grow multi-million dollar digital businesses (Toyota, Call of Duty, Disney, among others). He's demonstrated success in planning, executing, and delivering key projects and initiatives for diverse organizations. As Director of Program Management at Meta, Jay led the in-product team in creating new experiences within the Meta family of apps and established relationships across the organization to facilitate collaborations with cross-functional teams. Previously, as Program and Experience Lead at Videri, he defined consumer touchpoints and product experiences, developed a product strategy and ad model, and created subscription tiers. Jay has also served as a Group Account Director for SapientNitro, where he won and then led the Call of Duty digital account, launching the most successful video game of all time. Leading a book of business in excess of $10M, Jay led multi-disciplined teams across multiple agencies to deliver creative and technical solutions for his clients and grew the accounts, shifting them from project-based to AOR. Jay's core competencies include client management, program management, digital strategy, project management, cross-functional leadership, creative strategy, and operational management.

Jay Tannenbaum's Current Company Details
Matter Marketing

Matter Marketing

View
Director Program Management
Los Angeles, CA, US
Website:
get2matter.com
Employees:
4
Jay Tannenbaum Work Experience Details
  • Matter Marketing
    Director Program Management
    Matter Marketing
    Los Angeles, Ca, Us
  • Matter
    Senior Director Program Management
    Matter Jul 2024 - Present
    Account Lead on consumer brand leading all day to day client relationships and delivery of creative for relaunched brand identity and campaigns.
  • Grillicious® Flavor-Infused Cooking Wipes
    Head Of Digital
    Grillicious® Flavor-Infused Cooking Wipes Apr 2023 - Present
    Managing all digital strategy for new CPG start-upDeveloped e-commerce strategy, implemented new e-commerce platform and walmart.com experienceAdvising on influencer partnerships and revenue share KPIsOn-boarding and engaging with social media agency and developing platform specific campaignsCreating and implementing CRM strategy Implemented new project management methodologies
  • Meta
    Director Program Management (Creative X)
    Meta Nov 2021 - Aug 2022
    Menlo Park, Ca, Us
    Led the Brand in-Product team, focusing on project planning and creating net-new experiences within the Meta family of apps.Delivered a strategic vision at the program level, aligning marketing goals with division priorities and product organization.Established cross-functional relationships throughout the Meta organization with key stakeholders.Led a team of product designers, art directors, writers, producers, and program managers in collaboration with Creative Directors.Integrated with Product teams across Facebook and Instagram, enhancing impact.
  • Whim
    Program And Experience Team Lead
    Whim Oct 2015 - Nov 2021
    New York, Ny, Us
    Marketing, Digital Strategy, Product Development, Business Architecture, Executive Production for a new consumer product. Manage all facets of product development and program management, creating collaboration and consensus across all department leads and senior management.Defined consumer touchpoints and product experiences for a consumer tech company, with responsibilities spanning digital strategy, product requirements, development and delivery, account management, and creative management.Played a key role in creating a new consumer brand, including naming, voice/tone, logo, and go-to-market strategy.Developed product strategy, including the primary app, website, and online asset management system.Led requirements gathering, UX, and creative teams, facilitating the conversion of product strategy into a developed application.Managed subscription tiers and creative partner revenue sharing models, in addition to overseeing market segmentation and user personas.Launched consumer app, asset management system for creators to ingest their work, and ad model to build revenue stream. Product info available at www.onawhim.com
  • Sapientnitro
    Group Account Director/Director, General Management
    Sapientnitro Aug 2012 - Jun 2015
    Boston, Ma, Us
    Served as Senior Client Relationship Manager and Account Lead for multimillion-dollar global brands, including Activision’s Call of Duty, The Walt Disney Company, Guthy|Renker, Hyundai, and others.Led winning pitches for Call of Duty, Hyundai, Chrysler, The Walt Disney Company and Yahoo!.Provided clients with a holistic digital strategy and led a cross-functional team in delivering creative and technical solutions.Los Angeles office lead covering all operations and cultural management.Launched record-breaking campaigns for Call of Duty and Skylanders, exceeding sales and traffic KPIs.Acted as a core leadership team member, contributing to key decisions in new business, staffing, promotions, and agency structure.
  • Sapient
    Director Of Project Management, West Coast
    Sapient Mar 2009 - Aug 2012
    Boston, Ma, Us
    Responsible for Project Management for the west coast, overseeing multi-million dollar accounts for global brands, including The Walt Disney Company, Sony, Yahoo!, Activision, as well as Vail Resorts, Dolby, California Travel and Tourism among others. Led cross-functional teams to deliver digital brand strategy, web creative/design, mobile and tablet specific engagements, online gaming, online/offline marketing campaign design and execution, social/viral media campaigns, SEO/SEM, display ads and media buys, and offshore web development and supportEngagement Lead on the Activision account. Launched the biggest entertainment property in history, Call of Duty: Modern Warfare 3, with a strategy that engaged the entire digital ecosystem, throughout the owned, earned, and bought channels. In addition launched a new franchise, Skylanders, which became the biggest toy launch of the year and surpassed all expectations.
  • Saatchi & Saatchi La
    Director Of Interactive Production
    Saatchi & Saatchi La Feb 2000 - Feb 2009
    London, Greater London, Gb
    Oversaw all aspects of interactive production, including management for all creative aspects for Toyota.com, Toyota online media sites as well as major projects with Proctor & Gamble and Saatchi & Saatchi Los Angeles. • Responsible for growing and managing a $60 million media budget for the agency, and a production budget as high as $8 million. Managed a department of 20 Producers, Multi-media Designers, Production Artists and Web Developers, as well as oversaw project management for a staff of Associate Creative Directors, Art Directors and Copy Writers. Oversaw architecture, technical standards, design, development and implementation of sub-brand sites.• Successfully managed complete redesign and re-launch of Toyota Web site, the automotive industries leading destination site, taking Toyota.com from 7th place to #1 in total site traffic within its segment. The website redesign required 30,000+ hours of development with a 40+ person multi disciplined team, and expanded the site features and functionality to include enhanced look-and-feel, personalized community and Toyota brand cross-promotional elements.• Grew traffic over 100% for Toyota and was ranked in the top three automotive sites by J.D. Power and Co. Rating includes appearance, customer satisfaction, and entire shopping and researching experience.

Jay Tannenbaum Skills

Product Marketing Multi Channel Marketing Digital Media Mobile Devices Strategic Partnerships Marketing Product Management Integrated Marketing Mobile Applications E Commerce Go To Market Strategy Competitive Analysis Digital Marketing Positioning Social Media Marketing Strategy Start Ups Content Strategy Marketing Communications Online Advertising Email Marketing Product Development User Experience User Interface Design Channel Marketing Management Product Launch Brand Development Digital Strategy Creative Direction Interactive Marketing Interactive Advertising New Media Advertising Team Leadership Web Design Management Project Management Leadership Mobile Marketing Crm Customer Relationship Management

Jay Tannenbaum Education Details

  • Northwestern University
    Northwestern University
    Radio-Tv-Film

Frequently Asked Questions about Jay Tannenbaum

What company does Jay Tannenbaum work for?

Jay Tannenbaum works for Matter Marketing

What is Jay Tannenbaum's role at the current company?

Jay Tannenbaum's current role is Director Program Management.

What is Jay Tannenbaum's email address?

Jay Tannenbaum's email address is jt****@****ail.com

What is Jay Tannenbaum's direct phone number?

Jay Tannenbaum's direct phone number is +164647*****

What schools did Jay Tannenbaum attend?

Jay Tannenbaum attended Northwestern University.

What skills is Jay Tannenbaum known for?

Jay Tannenbaum has skills like Product Marketing, Multi Channel Marketing, Digital Media, Mobile Devices, Strategic Partnerships, Marketing, Product Management, Integrated Marketing, Mobile Applications, E Commerce, Go To Market Strategy, Competitive Analysis.

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