Jay Tannenbaum Email & Phone Number

Los Angeles, Ca, Us

Account Lead on consumer brand leading all day to day client relationships and delivery of creative for relaunched brand identity and campaigns.

Managing all digital strategy for new CPG start-upDeveloped e-commerce strategy, implemented new e-commerce platform and walmart.com experienceAdvising on influencer partnerships and revenue share KPIsOn-boarding and engaging with social media agency and developing platform specific campaignsCreating and implementing CRM strategy Implemented new project management methodologies

Menlo Park, Ca, Us

Led the Brand in-Product team, focusing on project planning and creating net-new experiences within the Meta family of apps.Delivered a strategic vision at the program level, aligning marketing goals with division priorities and product organization.Established cross-functional relationships throughout the Meta organization with key stakeholders.Led a team of product designers, art directors, writers, producers, and program managers in collaboration with Creative Directors.Integrated with Product teams across Facebook and Instagram, enhancing impact.

New York, Ny, Us

Marketing, Digital Strategy, Product Development, Business Architecture, Executive Production for a new consumer product. Manage all facets of product development and program management, creating collaboration and consensus across all department leads and senior management.Defined consumer touchpoints and product experiences for a consumer tech company, with responsibilities spanning digital strategy, product requirements, development and delivery, account management, and creative management.Played a key role in creating a new consumer brand, including naming, voice/tone, logo, and go-to-market strategy.Developed product strategy, including the primary app, website, and online asset management system.Led requirements gathering, UX, and creative teams, facilitating the conversion of product strategy into a developed application.Managed subscription tiers and creative partner revenue sharing models, in addition to overseeing market segmentation and user personas.Launched consumer app, asset management system for creators to ingest their work, and ad model to build revenue stream. Product info available at www.onawhim.com

Boston, Ma, Us

Served as Senior Client Relationship Manager and Account Lead for multimillion-dollar global brands, including Activision’s Call of Duty, The Walt Disney Company, Guthy|Renker, Hyundai, and others.Led winning pitches for Call of Duty, Hyundai, Chrysler, The Walt Disney Company and Yahoo!.Provided clients with a holistic digital strategy and led a cross-functional team in delivering creative and technical solutions.Los Angeles office lead covering all operations and cultural management.Launched record-breaking campaigns for Call of Duty and Skylanders, exceeding sales and traffic KPIs.Acted as a core leadership team member, contributing to key decisions in new business, staffing, promotions, and agency structure.

Boston, Ma, Us

Responsible for Project Management for the west coast, overseeing multi-million dollar accounts for global brands, including The Walt Disney Company, Sony, Yahoo!, Activision, as well as Vail Resorts, Dolby, California Travel and Tourism among others. Led cross-functional teams to deliver digital brand strategy, web creative/design, mobile and tablet specific engagements, online gaming, online/offline marketing campaign design and execution, social/viral media campaigns, SEO/SEM, display ads and media buys, and offshore web development and supportEngagement Lead on the Activision account. Launched the biggest entertainment property in history, Call of Duty: Modern Warfare 3, with a strategy that engaged the entire digital ecosystem, throughout the owned, earned, and bought channels. In addition launched a new franchise, Skylanders, which became the biggest toy launch of the year and surpassed all expectations.

London, Greater London, Gb

Oversaw all aspects of interactive production, including management for all creative aspects for Toyota.com, Toyota online media sites as well as major projects with Proctor & Gamble and Saatchi & Saatchi Los Angeles. • Responsible for growing and managing a $60 million media budget for the agency, and a production budget as high as $8 million. Managed a department of 20 Producers, Multi-media Designers, Production Artists and Web Developers, as well as oversaw project management for a staff of Associate Creative Directors, Art Directors and Copy Writers. Oversaw architecture, technical standards, design, development and implementation of sub-brand sites.• Successfully managed complete redesign and re-launch of Toyota Web site, the automotive industries leading destination site, taking Toyota.com from 7th place to #1 in total site traffic within its segment. The website redesign required 30,000+ hours of development with a 40+ person multi disciplined team, and expanded the site features and functionality to include enhanced look-and-feel, personalized community and Toyota brand cross-promotional elements.• Grew traffic over 100% for Toyota and was ranked in the top three automotive sites by J.D. Power and Co. Rating includes appearance, customer satisfaction, and entire shopping and researching experience.