To led key data analysis projects using Gotham and Foundry platforms, integrating complex datasets to support critical decisions in national security and defense. I specialized in designing efficient data pipelines, creating predictive models, and delivering high-value insights that directly influenced operational outcomes for government and commercial clients.

Business planning consultant, PRGM, IAP, Business Cycle, S&OP, Data Analytics

To align the execution and commercial planning process with Revenue Management objectives. To implement corporate plans and strategies focused on meeting the company's sales goals (US$ 1,900 M NR). Coordinate the definition and implementation of activities for the closure of the financial GAP in coordination with the PRGM strategy, evaluation and monitoring of KPIs.• Optimization of the revenue goal recalculation process, through improvements in the communication process between the areas… Show more To align the execution and commercial planning process with Revenue Management objectives. To implement corporate plans and strategies focused on meeting the company's sales goals (US$ 1,900 M NR). Coordinate the definition and implementation of activities for the closure of the financial GAP in coordination with the PRGM strategy, evaluation and monitoring of KPIs.• Optimization of the revenue goal recalculation process, through improvements in the communication process between the areas involved. • Thanks to the development of data analysis using Big Data tools, it was possible to determine the causes of the sales GAP, allowing the definition of activities that mitigated the decrease by 3 pp Show less

Channels management, shopper, customer and consumer’s strategy development for Pony Malta and Cola y Pola brands, Accountability in the production processes, billing, sales and P&L. Commercial and sales growth strategies definition and implementation; Budget management COP $ 600 M. • 13% Pony Malta growth reactivated. Increase 5 percentage points of Pony Malta’s numeric distribution, through the execution of strategies, focused on consumer´s reconnection.• I increased 12% the Cola &… Show more Channels management, shopper, customer and consumer’s strategy development for Pony Malta and Cola y Pola brands, Accountability in the production processes, billing, sales and P&L. Commercial and sales growth strategies definition and implementation; Budget management COP $ 600 M. • 13% Pony Malta growth reactivated. Increase 5 percentage points of Pony Malta’s numeric distribution, through the execution of strategies, focused on consumer´s reconnection.• I increased 12% the Cola & Pola brand´s sales as a leader in the introduction of "Cola & Pola Roja" in the Costa and Oriente regions. Show less

Assign and track the monthly Trade Marketing budget. Assure the business objectives achievement and the resources optimization. Coordinate all channel managers in the activities’ follow-up and deployment at the point of sale, measuring its performance through the reports of the return on investment (ROI), monitoring reports of KPIs and sales. Identify opportunities and develop plans of joint action with Trade Marketing and Marketing teams. Development of PRGM's granular sales strategy by using… Show more Assign and track the monthly Trade Marketing budget. Assure the business objectives achievement and the resources optimization. Coordinate all channel managers in the activities’ follow-up and deployment at the point of sale, measuring its performance through the reports of the return on investment (ROI), monitoring reports of KPIs and sales. Identify opportunities and develop plans of joint action with Trade Marketing and Marketing teams. Development of PRGM's granular sales strategy by using opportunities' segmentation on different customers, applying differentiated value packages in terms of trade terms, assortment and sales service model.• Commercial alignment process designed, which has become a global point of reference for SAB Miller when following-up activities with an annual budget of US $ 30 M.• Generation of savings for US $ 1.5 M, through the definition of budget in more profitable activities in more effective segments, through Big Data analysis.• ROI increased in 7pp, going from 15% to 22%, through the creation and development of the system for monitoring results and calculating profitability. Show less

Create, develop and supervise the execution of the IBP (integrated business plan) processes at the commercial area. Lead the development of market knowledge and its application in Trade Marketing. Lead the Integrated Activities Planning (IAP) process.• I achieved US $ 4 million inventory savings, by designing and implementing the S&OP and IBP processes for the commercial area, also achieving business alignment around the same financial objectives.• Define the budget allocation… Show more Create, develop and supervise the execution of the IBP (integrated business plan) processes at the commercial area. Lead the development of market knowledge and its application in Trade Marketing. Lead the Integrated Activities Planning (IAP) process.• I achieved US $ 4 million inventory savings, by designing and implementing the S&OP and IBP processes for the commercial area, also achieving business alignment around the same financial objectives.• Define the budget allocation process (US $ 9M) according to the potential of the market segments and their reallocation according to the profitability of each commercial activity; generating 15% savings used later for reinvestment, leveraged in aTPM tool that I designed. Show less

Led the Insights discovery for profitable business growth.• Company's growth improved 2 percentage points, managing several segmentation processes in which new growth opportunities were identified and valued, allowing more real goals definition, determining potential risks and their impact on profitability and competitiveness for brands and channels. Research development for RGM such as conjoint, Van Wenderstop, Max Diff and development of multiple customer and channel segmentation… Show more Led the Insights discovery for profitable business growth.• Company's growth improved 2 percentage points, managing several segmentation processes in which new growth opportunities were identified and valued, allowing more real goals definition, determining potential risks and their impact on profitability and competitiveness for brands and channels. Research development for RGM such as conjoint, Van Wenderstop, Max Diff and development of multiple customer and channel segmentation models based on business opportunities, Data analysis to find elasticities, effective assortment and the reason why for changes in profitability• I applied the segmentation results into the budget allocation process, allowing more differentiated and effective strategies, improving the brands’ average profitability 3.5 pp.• I redefined the market intelligence area processes and determined the parameters for hiring and evaluating new suppliers, with a US $ 6.6 m budget. Show less