Jonathan Tatlow Email & Phone Number

Led agency go-to-market strategy and service definition, in addition to having responsibility for the Strategy team and its management and oversight, across U.S business- Responsible for winning, retaining and growing client relationships- Author and evangelist for Digitas strategic Operating System -- agency wide playbook for how teams think, work and execute with excellence - Steward for the definition and development of Digitas agency services and solutions- Member of Digitas Executive, responsible for operations, performance and culture across U.S- Senior advisor to key clients, their marketing strategy and marketing transformation

Boston, Massachusetts

Elevated to drive consumer-centric strategy across all U.S clients, unite CRM, CX, Social and Creative strategy disciplines, transform relationships with other functions, plus management of key client transformation engagements and growth- Led team of 75 strategists, in seven offices, providing vision, insights and ideas to guide brands to make meaningful connections with people. - Radically modernized team structure, casting Strategy “Quarterbacks” to focus on key client verticals - Expanded U.S team from 20 to 80 in two years, resulting in $MMs in incremental agency revenue - Led team talent enrichment initiative, leading Digitas strategists to win WARC Grand Prix for Innovation, five Effie’s and two Jay Chiat Awards- Defined, launched and scaled a research department- Led and devised strategy in new clients wins including T-Mobile, Macy’s, Dunkin' and Mondelez- Member of Digitas North America Executive Leadership committee.

Promoted to lead all U.S. digital engagements and redefine agency approach for CX innovation in pursuit of national growth, by building a team of digital-centric consultants and fostering partnership with Design (UX)- Transformed agency-wide CX offering, collaborating to reimagine process, outputs and impact- Earning IDC Marketscape award for Innovation and Gartner Magic Quadrant for strategic services - Designed, hired and led team of CX Strategists across Digitas six US hubs- Co-created innovation advisory, bringing together strategy, design and creative technology - Led strategic consulting initiatives to guide transformation for key clients including Delta Airlines, Dunkin’, Reebok, TJX, W.L Gore and Bank of America

Boston

Elevated to lead strategy and transform digital marketing for Bank of America and its Wealth brands. Responsible for evolution from product advertising to human-centered experience, shifting approach, output and reputation of 15 reports- Led Comms Planning team serving agencies largest client- Led transformation initiatives for Merrill Lynch, U.S. Trust (UHNW), Bank of America Merrill Lynch (B2B)- Senior client relationship lead and advisor for digital strategy, brand marketing and media - Helped grow account revenue 100% YoY - Go to expert for key consumer trends and digital marketing transformation

New York, Ny

Promoted to expand innovation ethos across agency engagements nationally and charged to create and lead a new human-centered innovation discipline to guide client marketing transformation, scaling team from 0 to 10 reports- Co-creator and leader of Connections Planning: A behavior-based strategy discipline - Led digital strategy assignments for key client relationships and new business development- Devised and championed agile approach to Experience Strategy, design and tech delivery - Mobile strategy consulting lead, advising clients on impact and opportunity of mobile marketing- Senior member of agencies' brand strategy capability for North America

New York, Ny

- Brand advertising strategy, including award-winning digital activations- Digital engagement strategy, driving acquisition across digital experiences- Digital media leadership, including strategy, planning and performance- Social and content marketing strategy for new product launch- Senior department lead, managing direct reports and cross functional team

New York, Ny

Hired to lead Charles Schwab and elevate agencies digital I.Q via a data-driven marketing ethos while managing and influencing cross-functional team of 20 to radically transform digital advertising, site experiences and social media presence- Led digital experience strategy for enterprise level site redesign of schwab.com- Managed brand creative and campaign execution across site, advertising, digital experiences and social- Senior client relationship lead across multiple streams of business- Overall account leadership and financial management across agency capabilities

Promoted multiple times while developing numerous innovative digital marketing programs for NY Times and American Express, including site experience design, digital advertising, SEM and media campaigns

Mini Mba

Creative Masterclass

Education record

Education record

Education record

B.A (Hons)