Joe Taylor Email & Phone Number

Charlotte, Nc, Us

Stockholm, Se

Overall responsibility for Husqvarna Construction’s global product offering for Concrete Sawing & Drilling (CS&D) and Accessories business, managing a dispersed team based in Sweden and the United States. The category includes a wide range of construction equipment products, including Power Cutters, Core Drills, Floor Saws, Wall Saws, Wire Saws, Tile/Masonry Saws, Lighting, Safety, Accessories and Battery Systems/Drivetrains across divisional categories. Regular international travel in EMEA, JPAC and Americas to support business engagement and voice of customer in new product development and continuous improvement. Responsible for all strategic product related matters, including: new product development, R&D interface, PMO alignment, S&OP, product compliance, assortment strategy, price and value positioning strategy, master data management, integration of acquired businesses - as well as for overall operational product portfolio management in this product area. Strong focus on customer engagement (direct users, rental companies, distributors) and inputs to our product development and continuous product improvement. Additionally, support the implementation of connectivity solutions and the product quality function which is responsible for advanced technical product support, service tools and training as well as technical product documentation.

Stockholm, Se

Accelerates the North America go-to-market strategy by leading all marketing communications, digital marketing, product launches, trade shows/events, acquired business integrations, executive communications, e-commerce, channel marketing, inside sales, pricing strategy, implementation & management of CRM (sales, sales operations, marketing, finance), and product/technical/sales training (digital & proctor led) functions. Concentrated focus on integrating voice of customer with B2B and B2B2C channel sales support for equipment, consumables, and services. Implemented a shift from a tactical communications team to a driver of strategic business value and sales growth. Manage $MM annual budget to support the above.

Stockholm, Se

Acting role during North America reorganization directing sales and applications teams for concrete construction equipment, parts/accessories, and diamond tools covering 27 states and 50+ team members in the Western US; delivering >$MMM annual revenue with P&L responsibility.

Stockholm, Se

Lead marketing strategy supporting the Americas Construction Equipment & Diamond Tools organization. In collaboration with cross-functional teams, deliver innovative and category leading marketing solutions to the sales organization, end-users and retailers. Regions of support include: Canada, USA, Mexico, Latin America, & Brazil. Drive comprehensive brand message localization, internationally attended trade events, product catalogs, collateral development, dealer marketing programs, social media, digital/print advertising, merchandising, and packaging. Additionally, manage global business strategy projects; influencing our business in the Americas, EMEA, & APAC. Manage $MM budget and 14 direct reports. ► Led digitization efforts in all aspects of marketing and sales force communications.► Successfully integrated 3 major acquisitions with sales support tools, branding & modernization of marketing.► Nominated for and completed Husqvarna Group Global Leader Program, 2017

Stockholm, Se

Product Manager for the Husqvarna Construction Products fast growing line of Surface Preparation, Dust Extractors, Tile, and Masonry equipment products. Support sales organization, dealers and direct customers, while also managing product life cycle in these categories for the Americas. Specific products include: Concrete Grinders, Remote Control Concrete Grinders, Silica Dust Vacuum Systems, Masonry Saws, Tile Saws, diamond tools, floor chemicals, & ancillary products for these categories.

Stockholm, Se

Sales Manager with responsibility for the development, management, and growth of the Husqvarna Construction Products $MM distribution dealer base in North & South Carolina. Primary client base is multi-location national construction supply distributors, local & nationally based equipment rental companies, industrial supply houses, and tile/stone distributors. Our product lines include diamond blades, core bits, Soff-Cut, masonry and concrete saws, core drill rigs, road saws, and concrete grinding/polishing equipment.

York, Sc, Us

Marketing and sales operations consultancy to privately held and public enterprises. Specialization in: operational reviews, SWOT analysis, marketing consulting, brand development, retail/distribution strategy, financial analysis, and business valuations.

Inglewood, California, Us

P&L responsibility for $MM Chicago Metro sales organization. Direct inside sales, outside sales, and event site management staff of more than 30 people. Profitably grew new and existing business, initiated and maintained strong client relationships, managed all aspects of marketing/advertising programs, and negotiated multi-year large-scale event contracts. Established sales prospecting standards and measurement metrics. Increased quarterly sales pipeline by $MM.► Created and executed successful turn-around marketing strategy.► Transformed team’s passive sales style, resulting in reversal of inherited 15% sales decline.► Implemented cloud-based CRM platform and defined data standards. Resulted in strengthened client relationships by increasing targeted, in-person, sales calls by 58%. ► Presented the top rated sales team management seminar to over 135 attendees at the 2013 'Events & Tents Workshop" during the ARA Trade Show in Las Vegas.

Chicago, Illinois, Us

Identified sales opportunities and sought out qualified suppliers for capital equipment in the special event and tenting industries, as well as resale products in the same space. Annual purchasing in $MM. Created and executed competitive importation and purchasing agreements with 150 US & global suppliers; directed and implemented corporate marketing programs offered to over 900 retail rental locations. Managed tradeshow exhibitors, negotiated show specials, and coordinated corporate exhibits for 10 industry events. ► Increased annual sales by 15% YOY.► Grew tradeshow vendor participation by 73 %.► Initiated new, competitive supplier programs. Grew vendor portfolio 130% in less than one year.► Delivered timely training resources to inform purchasing decision makers across the US.

Chicago, Illinois, Us

Delivered best practice consultation and drove consultative selling with 150+ independently owned franchisees in 34 states with $75MM+ in annual construction equipment & event rental revenues. These businesses primarily serve the following segments: Construction Equipment, Excavation & Forestry Equipment, Power Tools, Tents & Special Event Products. Emphasis on P&L analysis tools, marketing effectiveness, retail environment and operational efficiency. Recruit and qualify new franchisees. 90% travel in the US.► Grew sales of retail products and capital equipment by 11% YOY in challenging market.► Defined standards, developed delivery format, and provided detailed P&L, Asset ROI & Inventory Turn Analysis consultation for 55 diverse rental businesses. Resulted in 25% increase in client satisfaction.► Exceeded sales call, business review and YOY sales growth objectives.

Sales leader and project manager for the Gala SiteCoverage ClearSpan structure rental business. Clearspan structures are large, self supporting, semi-permanent tents used most commonly for special event installations at sporting events, concerts, and corporate functions. The size of these temporary structures range from 3M to 50M in width by unlimited length. We utilized these structures mainly to provide a heated space for cold-weather concrete construction projects throughout the midwest including tilt-up concrete pours, flat concrete pours, foundations, and pools.Managed this role in addition to GM role with GRS Rents. Established business plan and managed all aspects of business development, market research, marketing, pricing, sales, staffing, jobsite management, and project implementation. Developed website and blog platform. Generated profitable revenues that exceeded EBITDA targets consistently.

P&L management responsibility for $MM, multi-location construction equipment and special event rental company. Driver of the growth, expansion, and direction of the organization. Defined and implemented all marketing/communications programs. Hired, developed, and lead management, sales, and operational teams of 30 or more employees. Implemented strategies to improve operational efficiences, strategically sourced product, and negotiated high-value contracts.► In 24 months reduced regrettable turnover by 60% through improved HR policies & training programs.► Defined and implemented operational and sales process improvements. Grew EBITDA by 12%, positioning the company to profitably grow. ► Implemented and managed campaigns for Google and Yahoo! PPC advertising. Increased qualified lead generation by 80% in 6 months.► Launched and managed sales & operations for two subsidiaries that quickly accounted for 15% of net revenue.

Rock Hill, Us

Supported small/mid-sized businesses, non-profits, & community organizations in realizing measurable results from their marketing investments & business goals. ► Consult with clients on business direction & growth planning (target markets/demos, product offerings)► Design, Code, & Maintain effective websites► Develop marketing plans based on client goals and marketplace realities► Design & produce logos, direct mail pieces, web content, collateral pieces, etc.► Administer Google Adwords & Yahoo! PPC advertising campaigns► Create e-mail campaigns & integrate list generation into current business media use► Consult & administer SEO on existing & new websites

Northbrook, Il, Us

Deliver integrated marketing solutions to regions nationwide. Facilitate communication between home office IMC group and 14 Regional Managers throughout the country. Collaborate with advertising agency partners to develop advertising, marketing materials, sales promotions, and media placements that are localized to cities and regions. Support the experiential marketing efforts at the Allstate 400 at the Brickyard NASCAR race in Indianapolis, IN. ► Managed the legal review and approval process of over 100 national advertising pieces.► Project leader for the development, production, and implementation of the initial advertising efforts for the direct channel sales of insurance products.

Fenton, Mo, Us

Spearheaded the planning & execution of all marketing activities for this regional, privately held, construction equipment rental company. Negotiated, designed, and distributed advertising with 3rd parties including: print, radio, and online. Designed and managed blogs, websites, and email marketing. Developed and implemented strategic pricing programs. Remarketed used capital equipment. Developed & merchandised new retail locations. Built and managed sales and operations teams.

Master Of Business Administration - Mba

Global Leader Program, Stockholm

Leadership Academy

Bachelor'S Degree, Marketing Management, Human Resource Management

Certified Trainer ('13 & '16), Customer-Focused Selling™ (Cfs)