In my role as Employee Experience Business Lead at Zendesk, I serve as a cross-functional business leader for customers utilizing Zendesk internally. My primary focus is on driving forward Zendesk's internal use case within customer organizations and strategically growing their business with our solutions. Collaborating with various departments and stakeholders, I work to ensure the effective implementation and enhancement of Zendesk's tools, aligning them with our customers' needs and objectives, and identifying opportunities for innovation and growth.

Leading product marketing team of 19 PMMs responsible for Zendesk’s emerging products including Messaging, Voice, Employee Experience, Sell, customer journey and release marketing. Building and coaching team of high performing PMMs through major launches, career development conversations, acquisition rumors and employee retention strategies.

I lead product marketing for Zendesk Talk and Zendesk Sell with an emphasis on identifying expansion opportunities and identifying new buyer personas for Zendesk. In this role, I served as the SME for the sales buyer at Zendesk and initiated various programs including pricing and packaging consolidation for Zendesk Sell, developed the sales buyer persona/messaging and lead analyst engagement for SFA.

Built and led a team of 6 to support Zendesk’s newly acquired product, Sell (formerly Base CRM); responsible for pipeline generation, events, web, product marketing, enablement, and campaigns. While in this role I conceptualized and executed 13 city US roadshow, launched sales buyer paid search programs for Linkedin and Facebook with 500+ campaign experiments built around audience and offer personalization. Led and completed rebrand for the entire Base CRM product, website, and marketing materials executing within 90 days of acquisition.

Oversaw all aspects of marketing with a focus on ROI positive growth to support a sales organization that primarily relied on inbound opportunities. Led and executed PR strategy securing coverage in Entrepreneur, Forbes, The Next Web, TechCrunch, Huffington Post, CIO, and PCMag. Maintained relations with Gartner and Forrester analysts to obtain a ‘Visionary’ positioning on the coveted Gartner SFA Magic Quadrant and #1 position in SFA Critical Capabilities 2018.

Launched​ ​100+​ ​feature/product​ ​releases​ ​including​ ​positioning, blogging,​ ​social​ ​media,​ ​sales​ ​materials,​ ​and​ ​internal​ enablement. Produced​ ​written​ ​and​ ​video​ ​case​ ​studies​ ​to​ ​drive​ ​top​ ​funnel​ ​leads​ ​and​ ​increase​ ​deal​ ​velocity among​ ​IT/Operations,​ ​VP/CEO​ ​and​ ​Rep​ ​buyer​ ​personas​. Identified​ ​under​ ​utilized​ ​features​ ​and​ ​positioned​ ​them​ ​as​ ​solutions​ ​to​ ​common​ ​use cases​ ​for​ ​our​ ​customers​ ​resulting​ ​in​ ​a​ ​72%​ ​increase​ ​in​ ​feature​ ​adoption.

First non-technical hire for Base CRM responsible for demand generation, messaging, web, customer journey, voice of the customer and self service strategies. Acquired early customers via SEO, content marketing, mobile app store optimization, small scale events and marketplace reviews.