We are storytellers, designers, copywriters, and analysts that have extensive knowledge of creating content collectively for communication design across multiple platforms, including; print collateral, display, point of sale, packaging, social, web, video, audio, and more.

Implemented strategy to bring production work in-house across all business units. Recruited design team and established protocols, process and workflow, eliminating external vendors, $1.2 million cost savings. Reporting team of 24 designers, coordinators, and managers.Collaborated closely with Packaging, Sourcing and Supply Chain on Project Fuel, productivity improvements corporate initiative. Produced packaging standards guide, $1.5 million cost savings.Oversaw implementation of Marketing and Design WoW process utilizing Workfront workflow, tracking and all project types from concept to delivery, 3 months change management and cross-functional training at multiple locations.Led rebranding campaign for global FoodSaver packaging with 300+ SKUs. Optimizing communication of claims and category distinction. +64% sales, +$.6 million.Developed strategic communication for Calphalon innovation (AquaShield™, MineralShield™) project for the Classic and Premier lines of cookware with high-impact new nonstick technology claims.Established standards and guidelines for packaging regulatory compliance (PSRC guide), Workfront (Artwork Release and Reporting), preflighting artwork and proofing checklists (internal and vendor).Collaborated with senior leadership establishing and implementing design project scope, deliverables and resource estimating standards for Marketing forecasts.

Recruited and onboarded new employees, trained on processes and standards for the then newly formed Design Center, specifically for the Writing business unit, team of 8.Collaborated with cross-functional team on a Network manual for project funnel tasks and timeline from idea, charter, contract through launch as Subject Matter Expert for Graphic Design. Led training on this process at multiple locations.Led largest refresh project for Sharpie, 1500+ SKUs, nearly 3 years to complete.Developed and maintained cross-functional relationships internally and with vendors throughout the design team development.Maximized team performance by monitoring daily activities and mentoring designers.Maintained positive, professional, organized, and safe environment for the team.Managed internal design team and external production teams to create print, display, collateral and digital assets for sales and marketing campaigns on the Writing business unit: Sharpie, Paper Mate, EXPO, uni-ball, Prismacolor, Mr Sketch, Parker, Waterman, Elmer’s, and X-ACTO. Managed memberships for 60+ designers (AIGA, Monotype).

Executed brand strategies for packaging, display and collateral, averaged 60+ projects per year.Directed freelance and design agency on external projects.Directed photo and video shoots, produced creative video and audio projects.Approved press proofs for internal and external projects.