- Develop digital experiences and consumer strategies based on qualitative and quantitative research, experience assessments, and market insights.- Contribute to developing new service concepts and business models, including implementation guidelines and KPIs to steer performance and optimize organisational growth potential.- Develop new business initiatives for Song by identifying market and cross-functional workforce opportunities within industry innovation and partnerships.- Act as an advocate and connector of multiple strategic capabilities at Accenture/Song.- Oversee strategic projects and teams. Manage stakeholders.- Respond to RFIs and RFPs, pitch, design, estimate and write project proposals.- Design and facilitate workshops.- Contribute to thought leadership initiatives and trend prediction across industries.

Strategic consultancy for startups through to globalized brands and agencies. Digital transformation strategy, design operations and service development.Clients: Edenspiekerman, Design Sprint Academy, Learnkey, Masawa, IG Metall, Nordlicht IT Solutions, Career Foundry.

Management of core product design teams working across growth, engagement, payment and customer support topics. Design operations, recruitment and departmental development.

Responsible for reforming, guiding and scaling product design, UX Research, UX Copy, and marketing design/brand teams. Redesigned workflows, created design specific OKR's and drove company wide experience goals. Prepared the company for a global rebrand, preparing briefings, screening agencies and facilitating discovery workshops.

Head up product design and ux teams.

Gebraucht.de is a marketplace for buying and selling used goods within Germany. Having joined the company as their first employee, I successfully architected and launched a brand, website and native apps from scratch. Since its release (in early 2017), my focus was to drive customer experience, gather consumer insights and manage the design and research team. Responsibilities included but not limited to:• Collect consumer insights (qualitative & quantitative), drive customer experience projects (Inc.Testing and product development).• Analyze learnings, conduct experiments and refine customer journeys.• Write and iterate on UI text for web and mobile, including interaction flows and micro-copy.• Optimise product portfolio in line with business goals and user needs.• Construct and implement top line brand and product strategies.• Aid in feature planning and prioritization.• Roadmapping and resource and allocation.• Produce multi-channel marketing content and campaigns (Inc. CRM, television, social media, display).• Pitch to stakeholders and VC’s.• Build and manage creative teams (UX Research, UX/UI Design, Art & Graphics).• Recruit, train and conduct performance reviews.• Brief and manage workflow.

Besides handling in-house projects, the London-based branding and service design studio provided creative consultancy services to global agencies and brands.  Clients included: Agencies: McCann, Saatchi & Saatchi, Martin Agency, Partners, Wednesday, Spring Creative, Brave New World, Creative Cherry, Fluxx, Independents United.Incubators: Rainmaking io, The Food Foundry.Brands: Jaguar Land Rover, Diagio, Vertu, Halfords Media, Discovery Channel, Hilton Hotels, Preferred Hotels, Gucci, Agent Provocateur, Marie Claire, Este Lauder, Miller Harris, Asos, Target, Lindex, Union Hand-Roasted Coffee, Press Juicery, Monty & Co, Ghubar, Fte Watches, Orpiva, Sweet Cheesus, Dynabites, Donuum, DataX Academy

Residency: Managed 35+ UX/UI Designers and Art Directors at Asos.com, while developing brand and partnership campaigns, new website features, and re-engagement initiatives across departments.

Prior to closure in 2012, I was managing the creative team for this apparel brand. I worked with all departments of the business to produce on and offline marketing content, display collateral and responsive digital products.

Part of the creative solutions team, I pitched and designed multi-channel advertising campaigns for the ESI brand and affiliate partnerships. Clients included, but not limited to:Unilever, Sony, Cannon, Samsung, Nespresso, Diagio, Disney, Thomas Cook, Tablet Hotels, BA, Virgin, Easy Jet, Eurostar, TFL, National Rail, HSBC, Barclays Bank, Teenage Cancer Trust, Tate Britain, Southbank Centre, English National Opera, O2 Arena, Odeon Cinema, Fitness first, London Marathon, Flora, Ticketmaster, Cirque du Soleil, London Zoo, British Fashion Council, Swarovski, Harrods, Selfridges, Burberry, Chanel, L’oréal, Este Lauder, GAP, Sweaty Betty, Habitat, Master Chef, Whole Foods, Waitrose, Treatwell, Match.com, Specsavers, Kleenex.

Art direction, landing page and email design for social and e-commerce platforms.Clients (Non-Exhaustive): Net A Porter, Selfridges, Harvey Nichols, Matches Fashion.

Brand and web design for affiliate shopping website. Content and studio management.

Design of textiles and prints. Research and seasonal consumer trend analysis for Marks & Spencer and connecting apparel studios and trend authorities such as Per Una, Dewhirst, and WGSN.