Right-arm to mid-size companies for revenue building---starting with an understanding of what value means to buyers in context of how they make decisions, thru developing multi-media lead generation campaigns including selling tools for all distribution channels. Overall goal is to match a disciplined sales process to nuances of buyer's decisionmaking.Clients have primarily come from Healthcare---health insurance, general and specialty hospitals, hospital bed/patient room technology, physician specialty groups, health benefit consultants, and Software---document automation, healthcare/member correspondence, healthcare/patient registration and revenue cycle, application development, manufacturing ERP, product configuration, sales automation. A few fundamental beliefs are the foundation of my work:-There are no sales processes---only buying processes.-Sales people don't close---customers buy.-You don't beat competitors---buyers make choices.-There is no sustainable competitive advantage---your competitive advantage is determined one customer at a time.
Listed skills include Lead Generation, Marketing Communications, Marketing, Market Research, and 46 others.