Lead brand positioning, global go-to-market strategy, data, and digital customer experience teams, from acquisition to retention and loyalty. Mandated to re-launch the brand, achieve accelerated revenue growth, build/lead internal brand, social, partnerships, media, CRM, and data teams, as well as media & creative agency teams/contractors and strategic investment & technology partners.

Oversee global media buying, strategy, execution, and measurement across Firefox Desktop, Firefox Brand, Mozilla Brand, Pocket/Mobile Products, Emerging Tech, and New Consumer Products teams.Coordinated internal teams and external partners (agency, publishers, networks, content developers, creative, etc) across North America, Europe, and Asia. Develops and executes media strategy, testing infrastructure, tracking implementation, and creative best practices for multiple user acquisition and brand campaigns, both national and regional.Primary liaison between Mozilla and external agency partners managing media spend across Search, Programmatic, Social, OOH, TV, Print, Podcast, Publisher-Direct, etc. Work with senior-level-staff to assess and recommend investment levels, staffing plans, internal resource allocations, and external partnerships, across teams with diverse KPIs. Oversee in-market testing for incremental lift and LTV optimization across all media channels and Mozilla/Firefox products.

Key strategic contributor to the Mozilla “Tiles” content & advertising platform,delivering billions of impressions to over 400MM users in 81 countries andgenerating approximately $4MM+ in first-year revenue.Partner relationship manager across media agencies/direct clients/industry partners, as well as internal/external education and evangelism. Conducting agency roadshows, trade show exhibitions, webinars, etc.Product strategy and management, conducting market research, product user testing, UX development, wireframing, Tableau dashboard and reporting development, data infrastructure, and agile product development.

Technical consultant, sales engineer, and international business development support for enterprise-level customers across multiple industries, with focus on Financial Services and Agency partnerships. Provided strategy and solutions for digital marketing clients using platforms within the Adobe Marketing Cloud. Focus on implementation and optimization strategies for consolidated Search, Social, and Programmatic media under Adobe Media Optimizer (AMO), as well as cross-channel product integrations with Adobe Target, Analytics, Experience Manager, Campaign, Social and Audience Manager.

Oversaw biddable media and platform strategy across social, search, and programmatic buying for W+K New York. Developed enhanced cross-platform optimization strategies, coordinate API partner efforts and in-house campaign management teams, and ensured optimal media performance against diverse client goals.Managed team responsible for clients across entertainment, travel, and health/lifestyle against both branding and direct response KPIs. Grew biddable media budgets 5x within the first year of management, while increasing overall efficiency. Conducted semi-annual tech-buying platform audits/reviews. Oversaw API partnerships, with a focus on evaluating technology, performance, capabilities, and overall efficacy.

Worked with executive team to build a from-scratch search practice within an established digital media agency. Responsible for biddable media strategy, cross-platform integrations, and team management across finance, retail, entertainment, and telecommunications verticals. Developed comprehensive SEM/SEO/Social media strategies across desktop and mobile platforms. Coordinated ad serving/management technologies. Oversaw team development, training, staffing, and client communication plans. Acted as biddable media (primarily search) evangelist within The Media Kitchen, the sister creative agency, KBS+, and various client/industry partners.Grew search media spend from tens of thousands per month to annual budgets exceeding tens of millions, all while achieving historically superior performance across various client KPIs (primarily CPA, ROI, and CPI).

Search Engine Marketing, SEM Strategy, PPC Campaign Management, Ad Copywriting, Web Analytics

Search Engine Optimization, Link Building Campaigns, HTML Editing, Web Copywriting and Editing

Leadership Development Associate. Oversaw retail coverage area, implementation of POS and promotional materials, and contract compliance.Provided data analysis, reporting, and presentation development using AC Neilsen and IRI syndicated databases.Extensive use of PowerPoint, advanced Excel training and Access training.

Broadcaster and reporter for Boise State Radio/NPR News 91. Research, develop, write, and edit audio journalism, both short form and long form. On-air broadcasting duties.Winner of several Idaho Press Club Awards and the RTNDA President's Scholarship.