Dynamic leader in the premium plant-based functional beverage industry, adept at assembling and nurturing high-performing teams. Pioneered market identification and led the development and launch of innovative New-To-World (NTW) Ready-To-Drink (RTD) CPG offerings.Key Achievements:Market Leadership & Innovation:- Led the development and launch of pioneering New-To-World (NTW) Ready-To-Drink (RTD) CPG offerings in the premium plant-based functional beverage category.- Achieved rapid market penetration, securing TOP 3 statewide seller status in Minnesota within 90 days, surpassing sales targets by 150%.Strategic Consumer Adoption:- Devised and executed high-growth consumer adoption strategies, resulting in a 200% increase in market share within the first year of product launch.- Implemented targeted marketing campaigns resulting in a 300% uplift in brand awareness and a 250% surge in customer engagement metrics.Cost Savings & Efficiency:- Pioneered the Product Fit Pilot Program, optimizing product testing methodologies and consumer activation strategies.- Realized $1.2M+ in organizational savings through streamlined processes and efficient resource allocation.Award-Winning Product Development:- Played a pivotal role in developing award-winning products, including the recipient of the prestigious Best Cannabis Infused Premium Beverage Brand USA 2021 and Best Plant-Based Infused Beverages USA 2022 accolades.

Rolling Stone Culture Council is a private, vetted community for influencers, tastemakers, and innovators in the worlds of music, entertainment, media, food & beverage, fashion, sports, gaming, and cannabis. As Chief Innovation Officer at MAISON BLOOM, I serve as a voice for the cannabis beverage category and as part of a greater cannabis vanguard.

HONEYSUCKLE is an innovative, thought-provoking print & digital publication dedicated to the cannabis and cannabis adjacent community and content-based experiences from featured profiles to engaging experiences and beyond that is focused on all aspects of this emerging industry looking at things regionally and globally. HONEYSUCKLE is bringing the cannabis conversation out of the headshop and onto the coffee tables of high society.

Senior Partner/Chief Brand Officer serving as the cooperative's senior strategist for agency work on brand and marketing projects space across food, beverage, CPG, retail, and hospitality sectors, I drive strategic initiatives to propel client growth and innovation.Key Achievements:Market-Centric Product Development:- Leveraged qualitative and quantitative research methods to deeply understand target market consumers, resulting in the creation of customer-centric products.- Applied innovative technologies and design principles to enhance product experiences, leading to a 130% increase in customer satisfaction scores.Consumer-Centric Approach:- Implemented a "consumer first, always" lifecycle philosophy, resulting in a 25% increase in customer retention rates within the first year of engagement.- Fostered a culture of empathy and customer advocacy, driving a 20% improvement in Net Promoter Score (NPS) across client portfolios.Agile Validation and Iteration:- Instituted a lean approach to validating assumptions, leading to a 40% reduction in time-to-market for new product launches.- Enabled rapid iteration cycles, facilitating swift adaptations based on customer feedback and market insights, resulting in a 15% increase in product adoption rates.Cross-Functional Collaboration:- Orchestrated cross-departmental collaboration, ensuring alignment on target market consumer needs and motivations across marketing, product development, and customer service teams.- Empowered teams to take ownership of projects, driving a 30% improvement in project completion rates and a 25% reduction in time spent on rework.End-to-End Process Ownership:- Led end-to-end product discovery processes, from problem identification to solution definition, resulting in the successful launch of multiple market-leading products.- Collaborated closely with engineering teams to ensure seamless implementation of product improvements, enhancing overall product quality and performance.

Multi-Brand, Multi-Location Marketing Powerhouse ✪ High Performance Teams ✪ Start-Up Environment ✪ Audience + Customer Acquisition ✪ Revenue GenerationAs the CMO, I oversee a lean operating team of dedicated professionals driving a "refreshed" vision of all that Chef Michael Mina sets out to accomplish with the best in class International flavors that define the Mina Group mission of balance in flavors while always being bold in personality.

High Performance Teams ✪ Start-Up Environment ✪ Sales GenerationAs the CEO/CMO, I oversaw a lean operating team of 15-25 professionals and leveraged a $2M marketing budget to generate multimillion dollars in revenue. I drove product and market vision, sales marketing and operations, as well as optimized resources and prioritized company spending. SELECTED ACHIEVEMENTS: ⇉ Oversaw cross-functional teams working across multiple departments and successfully sold through brick-and-mortar locations and online.⇉ Recruited top talent into strategic roles to carry out unified strategies and equipped teams with competitive advantages and customized strategies that spurred growth.⇉ Developed a proprietary supply chain to guarantee delivery in under 3 weeks—6x faster than competitors.⇉ Grew product offerings—delivered 2x revenue growth for 3 consecutive years by expanding client base 300%.⇉ Reduced marketing costs by 30% while simultaneously delivering double-digit growth.⇉ Secured key industry partnerships with Lincoln Motor Co., Walt Disney Family Museum, Bloomingdale’s, and Edward Granger.SELECTED INDUSTRY ACKNOWLEDGMENTS✩ SF Business Times “40 Under 40” Business Leaders✩ Best Corporate Philanthropy Partner, Human Rights Campaign✩ 7x7 Magazine “Hot 20 People’s Choice” for Design & Innovation Honoree

Business Focused Creative Arts Curriculum Leader ✪ Product Development & Marketing Focused Educational ExpertAs an adjunct instructor for the San Francisco FiDM campus work with the students to engage them with an interactive student focused learning experience designed to expose them to the various "business" elements that come into play in the fashion industry from both the perspective of the business leader as well as the perspective of the designer.

Bathroom to Board Room Full Suite Business Leader ✪ Go-to-Market Strategy Subject Matter ExpertI was hired to serve as V.P. based on my previous expertise in building and executing business development strategies, managing the full scope of marketing and creative initiatives, and securing major industry partnerships. Most notably, I successfully drove the company’s go-to-market strategy for our launch across 2 competitive geographic locations—San Francisco and Los Angeles.SELECTED ACHIEVEMENTS: ⇉ Generated $10M in sales with a $750K annual budget–$1M in sales in Year 1 & $10M in sales by Year 2.⇉ Built marketing strategies that increased interaction, new customer retention, and sales by 37%.⇉ Moved company to a drop-ship business model by securing partnerships with Dean & DeLuca and Harry & David.⇉ Secured key industry partnerships with Food Network, ABC’s “Shark Tank,” The Cooking Channel, Harry & David, and Tastemade.⇉ Earned national recognition through Food Network’s "Sugar Rush" and on ABC's "Shark Tank."

Growth Hacker & Full Suite Marketing and Community Evangelist ✪ Expansion & Development For this role, I was brought into the company early in the start-up phase to develop a sustainable and scalable product and marketing infrastructure, and aggressively drive profitability within as little as 2 years.SELECTED ACHIEVEMENTS: ⇉ Generated 100K+ pieces of original, targeted content annually.⇉ Transitioned company to a B2B monetization strategy.⇉ Tripled the company’s user base—to 1.5M active users/month—and generated $5M+ in advertising revenue.⇉ Worked with key brands including Häagen-Dazs, Nestlé, and Sony Music, and secured $10M in revenue. ⇉ Partnered with Twitter to expand user engagement to 5M and generate an additional $500K annually.SELECTED INDUSTRY ACKNOWLEDGEMENTS:✩ Featured on "Good Morning America" as an innovative deeply connective social network✩ Featured in INC. Magazine as "Top 10 Social Networking Disruptors to Watch" 2009

Go-To-Market Strategy & Product Innovation ✪ Campaign ROI Maximization ✪ Trend Spotting & AnalysisI was hired to launch and manage LIVESTRONG.com and TyraBanks.com marketing, growth, and consumer engagement with a $5M annual budget. To do so, I identified target consumers and built go-to-market strategies, integrated an innovative user-focused content generation model, and developed unique multimillion-dollar sponsorship and advertising opportunities.SELECTED ACHIEVEMENTS: ⇉ Leveraged an innovative user-focused content generation model that delivered 50K+ pieces of original content monthly per site.⇉ Generated 5x Time on Site increase growing advertising rates by 200%—delivering $1M+ in additional revenue.⇉ Established LIVESTRONG.com as a Top 25 Health & Wellness Website for 3 consecutive years.

Go-To-Market Launch Strategy ✪ Start-Up Environment ✪ Sales GenerationI was recruited by the founder and CEO to drive marketing and sale initiatives for the LA Blender division, including managing an annual budget of $150K. During this time, I successfully developed and managed the full scope of the company’s brand and consumer-facing communications, as well as, oversaw sales and B2B lifecycles, and maximized and leveraged user adoption and acquisition.

Duties at fix8 include brand development and development of all supplementary consumer related goods/presentations/packages, website traffic growth, and website user interface/management. Developed full-scale strategic marketing initiatives on a global scale for an emerging, cutting-edge high tech software. Strategic planning included strategic market research and identification of key global adoption groups, product price positioning, brand and image development, and all related communications.• Responsible for mapping out market specific sales and marketing business strategy for global product positioning and identification of key adoption groups.• Manage all communications and development of all marketing related promotional materials.• Orchestrate continued market research and competitive analysis on a regional, national and international level with an eye on competitive development and continued market innovation.