Co-Founder & Svp Of Ecommerce & Digital Marketing
Indianapolis, Indiana Area
Designed, developed, and launched a very popular, high volume B2C consumer hardware and tools site. Over the next 2 years, added a specialty paint site and a B2B tools and hardware site to the company portfolio.Created the Amazon presence for two consumer hardware and tools sites.Built custom tools for order management, inventory management, managing product data, pricing, and calculating sales velocity.Built out and managed a social media brand presence for each site, utilizing Twitter, Facebook, Pinterest, FriendFeed, Quora, and other tools.Responsible for creating and executing all advertising, marketing, and SEO initiatives.Acted as media relations liaison, attracting coverage from The Wall Street Journal, MSNBC's Hardball With Chris Matthews Show, The Hardware Connection magazine, as well as numerous local media outlets. Secured an interview with an award-winning tech author for his best seller on companies who use Twitter.Attended numerous eCommerce conferences and trade shows to keep current on eCommerce trends and to create/maintain partner relationships.Served as in-house Project Manager for two site redesigns and several large data integration projects, including StoneEdge Order Manager, Channel Advisor, Mercent, as well as the design and development of custom software to automate order processing.Led the transition from managing Adwords in-house to a technology partner.Responsible for managing all internal and external technology systems for a high traffic, high volume retail site.Acted as systems admin/database admin for a database server, an application server, a mail server, and a variety of web servers.Tech advisor to the CEO.Consulted for The True Value Company as they conceived, planned, developed, and launched their B2C eCommerce initiative. Served in a similar role as they developed and tested their web service API for TV eCommerce members.Oversaw the company's growth from $0 is sales to well in excess of $1MM per month.