Developing comprehensive strategies tailored to meet client goals and KPI’s. Writing and creating compelling ad copy and creatives for Google Ads, Microsoft Ads, and Facebook Ads campaigns. Conducting thorough keyword research to target high intent customers in the funnel. Optimizing campaigns based on best practices using data to drive decision making. Communicating with clients on calls to manage expectations and present campaign reports and strategies. Provide detailed reports and actionable insights. Designing and optimizing high converting landing pages for ppc.

- Plan, optimise, implement and manage paid search campaigns for a variety of clients.- Ensure PPC campaigns are set up and optimised according to the clients brief and best practice guidelines.- Analyse activity and performance of all paid search campaigns and report findings back to the PPC Manager and subsequent clients- Helping to develop near and long-time paid search strategies and campaigns for clients.- Reviewing potential new clients.- Managing small to medium-sized PPC budgets.- Working with the other teams to ensure landing pages are effectively optimised for all PPC campaigns to ensure maximum ROI and conversion is possible.- Performing keyword research and managing all bid management for your clients.- Working with the PPC Manager to ensure all paid search activity falls in line with the larger search marketing and digital marketing strategy.- Keeping up to date with the latest industry trends.- Helping to define PPCs strategies for a host of clients.- Working alongside other digital marketing departments to support cross-channel marketing strategies

- Monitor daily budget pacing for all campaigns.- Work with Senior Strategists and implement daily, weekly and monthly optimizations.- Provide interim reports to clients related to optimizationsand other operational metrics on a scheduled basis.- Work with Senior Specialists and Directors to provide daily paid search & social campaign optimizations.- Assist as needed with new client presentations.- Assist with keyword research, campaign optimizations, ad copy, and performance reporting.

- Conducting and reviewing keyword, audience, & bid research and management; monitoring budgets for all active client campaigns- Ensuring ads are targeted to the most relevant audiences/search queries/etc.- Compiling detailed, easy-to-read reports in excel utilizing pivot tables; finding insights and suggesting solutions based on those reports; working with the analytics team to build new reports as necessary- Controlling quality: ensuring all ads, budgets, settings, etc are correct for each client- Keeping up with industry trends and best practices, focusing on how changes can help improve offerings to accounts, sharing knowledge to team members- Manage PPC campaigns ensuring they are organized and optimized.- Analyzing campaign data to improve performance on search and social accounts.