Tom Wiser, Apr Email & Phone Number

Kansas City, Mo, Us

I have the pleasure of leading Creative Marketing Programs of Kansas City (CMPkc), a full-service marketing firm specializing in direct marketing, digital marketing, and database solutions for healthcare, retail, banking and other consumer and B2B segments.I’ve work with a wide array of healthcare organizations ranging from county-owned hospitals, large academic medical centers, regional health systems, and national providers. I led a team of marketing professionals that are experts at New Mover Marketing. I had a great base to start from as CMPkc was founded in 1985. Through the leadership of industry legend Dwight Orr, CMPkc has earned a reputation as the nation’s leading provider of New Mover engagement strategies. We consistently earn response rates ranging from 4% to 16% when clients combine our innovative direct mail and our digital marketing tactics. As an early leader in digit IP Direct Marketing, CMPkc is working with clients across the country to match a physical address to an IP address. This patented technology makes it easy to place banner and video ads under a single rooftop based solely on the mailing address, all without the use of cookies. CMPkc's IP Direct Marketing allows marketers to digitally engage new movers in as little as 24 hours. As technology evolves, healthcare marketers can now also serve Pre-Roll video Ads and Over-the-Top (OTT) ads to the same households that receive direct mail. I lead daily operations, business development and serve in an account supervision capacity. Using an Evidence-Based Marketing approach, I encourage all clients to test new messaging, creative concepts and tactics allowing the marketing to teach us how to execute future campaigns. Through A/B Split testing, CMPkc helps create the highest level of ROI from a healthcare organization’s marketing investment.www.cmpkc.com

Whitestown, Indiana, Us

PTS Diagnostics is an innovative point-of-care medical device manufacturer that partners with clinicians to improve the overall health of patients. The company’s full suite of handheld, highly-accurate, fast, and economical diagnostic devices empowers the medical community to quickly measure a patient’s cholesterol (lipids) and glucose results, as well as provide ongoing chronic disease management by monitoring A1c results. The company’s CardioChek® products have screened more than 100 million patients worldwide. The A1CNow® product line works to enable people to lead healthier lives through ongoing management of diabetes. These two diagnostic product lines have natural synergies. Headquartered in Indianapolis, Indiana, PTS Diagnostics designs, manufactures, and markets products for distribution in more than 120 countries around the world. Manufacturing occurs in Indianapolis, IN and Sunnyvale, CA. The company has sales offices in Europe, Latin America, and the Pacific Rim.www.ptsdiagnostics.com

Indianapolis, In, Us

St. Vincent Health is a 20-facility statewide hospital system with flagships St. Vincent Indianapolis Hospital, St. Vincent Heart Center of Indiana and Peyton Manning Children’s Hospital at St. Vincent. I worked in marketing and public relations for St. Vincent during two separate time periods beginning in 2002. Since 2009, I led marketing efforts that targeted marketing communications to specific audiences in an effort to drive future healthcare utilization. I advised marketing efforts for St. Vincent Health’s South Region (three critical access hospitals) and also for the St. Vincent Medical Group. I’ve served as the Marketing Director at St. Vincent Indianapolis Hospital where I managed a team that was responsible for marketing/communications brand strategy and implementation. In addition, I served as the Public Relations Manager where I led media relations efforts, served as corporate spokesperson and provided executive communication services. I chaired the health system’s Direct Marketing Committee and implemented a CRM program that led to $10 million in downstream margin and produced a 6.51 to 1 return. I launched a nurse navigation program, created first-to-market campaigns driving increased patient volume and led re-branding efforts for two critical access hospitals and a large multiple-specialty physician group. In 2013, I oversaw the creation and development of $7 million strategic marketing plans for the health system’s 19 Centers of Excellence, as well as critical access hospitals.I've led multiple campaigns by working seamlessly with administration, physicians, advanced clinicians and marketing staff to strategize market research, advertising, public relations, content marketing, mobile marketing (apps, advertising, geofencing, messaging), email marketing, Purl marketing, social media, digital media and outside agency support. I am committed to consistently measuring return on investment and course correcting as appropriate.

Indianapolis, In, Us

Before serving in the system-level marketing department, I worked for St. Vincent Indianapolis Hospital, a major tertiary 800-plus-bed hospital composed of eight Centers of Excellence, a women’s hospital and a children’s hospital.I oversaw day-to-day implementation of marketing efforts by working closely with hospital executive staff and service line administration. Creative campaigns included television, radio and print advertising, marketing collateral, online, social marketing, media relations, community relations, special and community events and online positioning. This included production of TV and radio spots that aired locally during the 2008 Beijing Olympics.

Indianapolis, In, Us

Duke Realty is a publicly-traded commercial real estate investment trust with office, industrial and retail properties located throughout the Midwest and Southeast. Like St. Vincent, I’ve also worked for Duke Realty during two separate time periods. Most recently, I led the company’s public relations effort where I directed positioning for Duke in 19 cities. Working closely with operating business unit heads, I developed strategic public relations plans that positively positioned Duke among key stakeholder groups including the real estate brokerage community and economic development groups. A large focus was working with local media relations to place positive stories regarding Duke’s development activity. I managed multiple public relations agencies.

Indianapolis, In, Us

During my first employment at St. Vincent, I served as hospital corporate spokesperson to local and national media and strategically directed, planned and executed media relations efforts resulting in increased awareness of St. Vincent Hospitals & Health Services. Further, I directed the hospital’s crisis communications planning and implementation.

Indianapolis, In, Us

I joined Duke Realty in 1999 just in time to spearhead media relations efforts for the company’s 1999 mega merger with Weeks Corporation from Atlanta and holding properties throughout the Southeast. I successfully pitched and coordinated media interviews with the New York Times and Wall Street Journal as well as daily papers and business journals in 13 cities.

Fishers, In, Us

DGS Group (now DGS Marketing Engineers) is a niche marketing and advertising firm focusing on manufacturing clients. I wrote and edited press releases and feature articles for clients and performed ongoing media relations support to trade publication editors. I organized press conferences and media receptions. Most important, I learned the advertising agency business.

Indianapolis, In, Us

As my first job out of college, I joined the Electronic News and Information Department at the Indianapolis Star and News. I helped launch www.starnews.com (as well as specialty news sites covering auto racing). I wrote and edited new digest items that were posted online as well as writing news and feature article for MetroSouth.

Bachelor Of Arts (Ba), Journalism

Accredited In Public Relations (Apr)

Certified Crisis Communicator