Vice President, Digital Strategy & Business Development
New York, Ny, Us
Develop the company’s digital business strategy to build the online brands of this global publishing company including Vogue, Vanity Fair, Wired and GQ. Lead the strategic planning process and Business Development efforts, including review of potential acquisition targets in media & entertainment sector. Develop content acquisition, distribution partnerships and alliances to support strategy, with an emphasis on digital video, connected TV, mobile, content streaming and business model exploration.- Build and develop first comprehensive digital video strategy for this startup, including direct-to-consumer cross-platform content strategy.- Launched four YouTube Partner Channels targeted at different premium audience segments that have quickly grown to multiple million views per month and included original content, premium content clips, linking to full episode VOD/EST sites leveraging Google Play, iTunes, Amazon and Hulu.- Investor pitches to investment bankers, investment groups and external stakeholders to secure additional round of funding. - Develop cross-platform content plan to leverage licensed content across digital video landscape resulting in partnerships signed with content creators such as the James Brown Estate as well as distribution partnerships with VEVO, YouTube, Hulu, MetaCafe, DailyMotion and others.- Advise CEO and leadership team on strategies to distribute content on multiple digital channels, including Mobile, Tablet, Web, Connected TV and second screen devices.