James T. Email & Phone Number

London, Gb

London, London, Gb

Built and lead the Digital function to drive rapid growth of the UK's largest vitamin company across DTC, marketplaces and third-party retailers. Delivered triple-digital ecommerce growth. Established an experimentation programme that has delivered >£2m in incremental revenue. Built a subscription model that now accounts for 25% of all orders. Budget Owner; Ecommerce & Marketplaces; Performance Marketing; International Growth; CRO; Insight & Analytics; CRM, Loyalty & Subscriptions; SEO & PR; Agency Partnerships; Creative Strategy & Development; Ecommerce Operations; Customer Experience

Lausanne, Ch

UK lead for PMI's Smoke-free Future programme. Led a cross-functional team of digital specialists to deliver nationwide omni-channel campaigns for The Last Smoke and Hold My Light.

Delivering a range of consulting projects, including: go-to-market strategy for start-ups; social commerce for Adidas; performance marketing creative strategy for Vodafone.

London, Uk, Gb

Global digital media lead for the world's largest accountancy body with more than 200,000 members and 500,000 students across 176 countries. Developed and delivered highly-effective cross-channel campaigns in 20 markets to drive student acquisition across PPC, paid social, programmatic and OOH.

Kilkenny, Ireland, Us

EMEA digital lead for the world's largest sports nutrition group. Led a successful roll-out of two brands in six markets. P&L owner, responsible for e-commerce, customer acquisition and retention, and social media.

Gb

Digital lead for the UK's largest train operator. Responsible for customer acquisition, conversion, mobile apps, on-board wi-fi, analytics and social media, as well building brand awareness via digital. Don't Go Zombie campaign won New Media Age's Best Travel Campaign and MMA Awards Best Creative Digital Communication. Beat the System campaign delivered a 300% ROI.

Gb

London, Gb