• Define and execute cost-effective marketing communication plans, events, and campaigns utilizing advertising, company websites, newsletters, direct mail/email, trade shows, and public relations for the North America Climate Solutions segment.• Plan, manage, and execute company events, whether internal, external, in-person, or virtual; including client events for 1,000+ attendees, significant industry trade shows and conferences, the first ever online livestream training which garnered over 9,000 viewers. • Strategize PR campaign by writing and distributing press releases and coordinating interviews with key stakeholders to position the company as industry subject matter experts and thought leaders.• Develop monthly internal communication articles that celebrate successes, promote cross-segment coordination, encourage a growth mindset, and share intriguing opportunities to maintain and improve company morale and engagement and promote a positive company culture. • Design print and digital sales collateral targeted for distinguished clientele, markets, industries, and HVAC applications.• Keep abreast of industry trends, gather and disseminate industry expert opinion and quantitative market data related to the products and market segments.• Manage all copywriting, editing, and proofreading for all global client communications and notifications.• Plan, direct, and produce biweekly podcast with subject matter experts, and annual thought leadership livestream series to help grow viewership and position the organization as industry leaders and experts.

I spearhead brand stewardship, internal brand communications, and external messaging, including developing, establishing, promoting, and maintaining Monster Tree Service brand style and voice guidelines with executives, operations, marketing members, and localized franchisees. • Spearhead a complete rebranding to appropriately position the brand from an internal and external perspective• Oversees internal and external communications, ensuring all message is consistent, engaging, accurately represents the current brand standards, and strategically positions the brand for future goals• Draft, design, and distribute all internal communications, including the monthly newsletter and timely/crisis communications• Draft and design external print and digital marketing assets, including consumer-facing templates and strategic campaigns across all platforms• Create and maintain a curated monthly social calendar of social graphics and copy to further brand goals, identity and raise brand awareness • Manages corporate social pages across platforms and franchise locations to improve and promote online brand reputation• Collaborate, establish, and implement network-wide initiatives for the brand, both internally and externally - consumer/franchisee-facing. Including videos and marketing resources such as webinars, brochures, infographics, guides, social media, and community engagement. • Played a key role in developing national commercials, including determining concepts, script development, and providing on-set direction/feedback to ensure compliance with branding and industry standards • Acts as a media liaison between internal team and external PR agency to identify opportunities for brand recognition in national outlets with high visibility/viewership and with leading industry publications• Identified needs for outsourcing, RFPs, vetting potential vendors to ensure they meet SOW and brand goals, selecting vendors, and managing reviews and approvals for deliverables

- Developed strong client relationships by delivering outstanding customer service while executing community campaigns and marketing.- Utilized a variety of analytical techniques, to increase clientele growth and interactions through creating, publishing, and managing social media campaigns across Facebook, Twitter, Instagram, and LinkedIn platforms.- Negotiated with third-party companies to draft, distribute, and secure media communications and opportunities.- Constructed programs to improve the effectiveness of campaigns while planning and managing corporate, milestone, media, and influencer events.

- Brainstormed, organized, and executed company campaigns and social events.- Conducted market research and analyzed trends across company’s social mediaplatforms; Twitter, LinkedIn, Facebook, and Indeed.- Designed and advertised corporate publications, focusing on schools, retail, civic,commercial, and healthcare, using Abode Creative and Microsoft Office Suite.- Presented over 20+ PowerPoint slides with research, examinations, and results onopportunities to gain brand recognition.

Lead department research for marketing, business development, event planning, advertising options and pricing.Collaborated with supervisor to produce and execute marketing and business development plans and budgets.Contrived, collected and managed content for marketing, advertising, and social media presence.Investigated, contrived and executed company events.

Explored logistics, options and pricing for the Towson Chamber’s community event planning. Composed and edited written content for publications regarding community events the organizations website, social media accounts, and outreach blog posts. Raised awareness of Chamber events and services to the community and business to business through written, oral as well as face to face communicationAssisted in executing and managing community outreach campaigns and events.