Marketing And Communications Specialist
Current• Define and execute cost-effective marketing communication plans, events, and campaigns utilizing advertising, company websites, newsletters, direct mail/email, trade shows, and public relations for the North America Climate Solutions segment.• Plan, manage, and execute company events, whether internal, external, in-person, or virtual; including client events for 1,000+ attendees, significant industry trade shows and conferences, the first ever online livestream training which garnered over 9,000 viewers. • Strategize PR campaign by writing and distributing press releases and coordinating interviews with key stakeholders to position the company as industry subject matter experts and thought leaders.• Develop monthly internal communication articles that celebrate successes, promote cross-segment coordination, encourage a growth mindset, and share intriguing opportunities to maintain and improve company morale and engagement and promote a positive company culture. • Design print and digital sales collateral targeted for distinguished clientele, markets, industries, and HVAC applications.• Keep abreast of industry trends, gather and disseminate industry expert opinion and quantitative market data related to the products and market segments.• Manage all copywriting, editing, and proofreading for all global client communications and notifications.• Plan, direct, and produce biweekly podcast with subject matter experts, and annual thought leadership livestream series to help grow viewership and position the organization as industry leaders and experts.