Jeremy Taylor Email & Phone Number

Los Angeles Metropolitan Area

Creative leader and brand strategist for world-renowned craft beer company, Firestone Walker. I lead creative teams and collaborate with passionate marketers to build world class campaigns, content, and 360 brand creative for 805, Firestone, and Cali Squeeze.

Los Angeles

Oversaw the global consumer-facing visual expression of the Fender brand across all consumer touch-points and marketing experiences, elevating guitar and supporting the next generation of players. ➤ Led the creation of a new Fender brand vision and identity - including brand strategy, content strategy, visual and voice, style, and usage guides. Managed and maintained brand consistency in all channels and mediums with internal and external partners➤ Built from the ground up, led and mentored a high performance 15 person multidisciplinary in-house creative team to deliver Fenders brand positioning and create demand➤ Within a fast paced and high volume environment, successfully managed the creative process with internal and external design, copy, video, and strategy teams➤ Worked closely with executive teams and cross functional leaders to align on goals. Provided creative strategy and direction across all brand touch-points executing against Fender’s marketing objectives to drive growth➤ Led the creative and brand vision that helped re-energized the Fender brand by driving record demand, sales, annual revenue, and engagement➤ Oversaw the creative direction and development for: - 50+ global product launches. - A new social content and original series platform - Fender Play digital platform - Key projects with influential artists and brands like - Jimmy Page, Tom Morello, Flea, Ali Shaheed Muhammad, Grace VanderWaal, J. Mascis, Mac Miller, Brad Paisley, Supreme, HBO/GOT, and Leica and more

Oversaw the “Off the Wall” visual representation of the global Vans brand in all areas, including marketing, digital, sales, retail by enabling creative expression and inspiring youth culture. ➤ Fostered and helped fuel Vans’ tremendous growth from a Southern California skate shoe brand into a zeitgeist influencer cult brand by extending the company’s roots into art, culture, sports, music, and fashion. ➤ Translated brand strategies and objectives into engaging visual solutions for all global channels. Partnered with executives, product development, retail, e-comm, marketing teams and environmental design to ensure an integrated brand experience.➤ Built and created new Vans branding, visual identity strategy, and ID system which was executed and implemented on a global scale across all product, sales, retail and digital platforms➤ Built, led, mentored, and inspired a twenty-five person multidisciplinary global brand design group.

Hands-on creative director, brand leader, designer and team builder.➤ Led creative and strategy with CMO + cross-functional partners for 5 global Brand Campaigns including, Living off the wall, "This is" platform, Iconoclasts, and Classics➤ Creative direction for over 12 Warped Tours with Kevin Lyman and Steve Vans Doren’s team➤ Designed visual ID, branding, and strategy for the House of Vans platform from inception➤ Led visual identity and design for Vans Vault program from inception➤ Creative directed and designed "Vans: Off the Wall: Stories of Sole from Vans Originals" book with Doug Palladini and Abrams publishing➤ Design and creative direction for band shoe program. Includes Iron Maiden, Bad Religion, Motorhead, AFI, Mastodon, Slayer, The Germs, Public Enemy, Pixies and more➤ Led branding and design for events like US Open of Surf, Triple Crown of Surfing, SXSW,Protec Pool Party,➤ Worked with the environmental design team to lead brand visual representation in over 400 global retail stores including first store in London and DQM in NYC.➤ Worked with marketing and creative teams to launch over 20 signature product campaigns for Vans pro Athletes like Geoff Rowley, Anthony Van England, Ray Barbee, Tony Alva, Christian Hosoi, Cab, Joel Tudor, Nathan Fletcher and more➤ Creative Direction for Dogtown and Z-Boys film and marketing➤ Worked with product team to redesign all footwear packaging ➤ Global market research throughout Europe, Asia, and across the Americas from Mexico city to Montreal.➤ Led creative for of vans.com & DTC platform redesign➤ Led creative direction for the first Vans Customs on-line platform

Creative lead and Art Director for Vans Snow including boots, apparel, bindings, content, events, packaging, and signature projects

As lead graphic designer, I led the visual direction and graphic approach for Vans' first apparel program. Led graphic design for all packaging, t-shirt graphics, accessories and cut-sew. Led trend analysis and helped merchandise team set a line plan

Lead graphic designer for basketball and running➤ Part of team welcoming Allen Iverson to Reebok brand. Designed t-shirts and logos for signature apparel and footwear➤ Designed graphics and cut-n-sew for Shaquille O'Neal signature apparel and footwear➤ Designed T-shirts and graphics for all levels of Reebok basketball From Shawn Kemp to Black Top to Iverson.