Licensed Real Estate Salesperson at Julia B. Fee Sotheby's International Realty

Responsible for developing and executing digital product strategy focused on generating new revenue (video, eCommerce, subscription), maximizing customer loyalty (registration, engagement, reward), and increasing brand footprint (content syndication, social presence).Partnered with AdSales to actualize $28MM budget across display, media, video, partnerships and integrations.Key leader in helping shift MSLO from a traditional media enterprise to a digital-first one by building a product-centric digital team, structure and process.Managed financial planning and analysis of the digital technology team including budgeting, forecasting & reporting, both at the project level as well as annually.Owned 4 websites with 24MM visitors monthly, 40% traffic mobile and 18MM video views.Managed 12 direct reports: product owners, eCommerce & digital marketers, UX designers & metadata specialists.Iteratively released through multivariate testing, 2 websites to RWD, effectively reducing bounce rate by ~50%. Both sites also underwent re-architecting, rebranding & redesign. Led 4 cross-functional agile development teams to develop innovative solutions within constraints on cost, time, quality and performance. Defined and aligned products to a strong ROI and tracked KPIs accordingly.Launched eCommerce experience through a partnership with eBay following a $2MM beta testbed with JCPenny in 2013. Built up the first in-house eCommerce business marketing team.Developed a prioritization matrix that uses a weighted scoring to rank impact to brand, traffic, revenue and corporate strength in order to make transparent company-wide digital business needs.Defined strategic plans for long-term growth, including market analysis, product line/business strategy, and operations and execution & evangelized progress through metric driven case studies & projections to C-suite.

Executed the launch of 2 beta RC sites for research & insights. Migrated & redesigned into a larger cohesive entity, G+, a professional learning & sharing platform for lead generation. Within 4 months, G+ had 70K registered users and 100K monthly uniques.Key accomplishments include launching proprietary machine learning recommender, overhauling the onboarding registration process, site re-branding & redesign, new customer incentives program, personalization & mobile specific design.Drove all phases of product development: user research, functional specifications, prioritization, design & UX planning, post-live maintenance and multi-stage expansions.

Drove eCommerce product merchandising strategy and implementation for 8MM subscriber database, actualizing 2.5MM monthly visits & $200MM annual sales. Key projects included $25M cost savings platform consolidation project, $1MM enhanced redesign, and home-grown recommendations engine based on purchasing triggers.Planned budgets, optimized sales volume, designated product profitability and controlled stock levels according to monthly forecasts, Instituted dedicated online reporting, new search functionality and email-only customer communication.

Developed annual US budget ($10MM) including projects, work estimates, scheduling & staffing for billion-dollar account. Key owner for new global business strategy ($2MM) for Wyeth-Ayerst