John Andersen Email & Phone Number

Toronto, Ontario, Canada

• Country lead for the On Premise channel in Canada; responsible for driving brand growth and market share within the channel.
• Management of a team of eight employees in Managerial, Trade Engagement and traditional Sales roles, fostering a collaborative and high-performance culture.
• Develop and implement comprehensive channel strategies rooted in shopper insights and market analytics.
• Lead for both annual and long-term channel planning that aligns with brand and company… Show more
• Lead for both annual and long-term channel planning that aligns with brand and company objectives.
• Development and execution of an annual calendar of On Premise programs, coordinating with cross-functional teams to ensure seamless execution.

Toronto, Ontario, Canada

• National lead for Channel Marketing; established the function within the broader Customer & Channel Marketing department, defining its role and corresponding processes.
• Developed an inter-departmental, omni-channel planning process to ensure timely delivery of compelling consumer-facing programs.
• Integral in establishing account segmentation for both the Retail and On Premise channels, and in disseminating amongst the Commercial team.
• Utilized shopper research and consumer… Show more
• Utilized shopper research and consumer insights to define roles for Campari brands within each channel (OP, Retail, E-Commerce) and to create meaningful links to consumption occasions.
• Management of relationship with partner Trade agency.

Toronto, Canada Area

• Country lead for the Channel and Customer Marketing function.
• Responsible for the development and execution of all Retail and On Premise promotional plans across the entire Campari Canada portfolio.
• Created Campari Canada’s first ever Channel Plan and Annual Activation Plan documents.
• Management of a total annual budget of over $12M CAD.
• Initiated processes to help drive margin accretion through key strategies and tactics focused on product mix, SKU profitability and… Show more
• Initiated processes to help drive margin accretion through key strategies and tactics focused on product mix, SKU profitability and budget optimization.

Toronto, Canada Area

• Responsible for managing Campari Canada’s largest brand, Forty Creek Whisky, as well as Wild Turkey Bourbon.
• Project lead for Forty Creek's first-ever packaging refresh; a complete overhaul impacting 26 SKUs and 112 total components.
• Led development of Forty Creek's first-ever television commercial and major ATL campaign.
• Created and presented new product pitches and Marketing updates to various liquor boards and private retailers across Canada.
• Single point of… Show more
• Single point of accountability for innovation on the Forty Creek brand.

Toronto, Canada Area

• Responsible for managing SKYY Vodka, Wild Turkey Bourbon, Prince Igor Vodka, Espolon Tequila and Cabo Wabo Tequila.
• Management of all above the line, below the line, and pricing activity.
• Led development of the SKYY ‘Claim Your Cali’ campaign, launched in 2016; a unique, digital-based program that resulted in a +7.3% increase in depletions during the promotional period, and over 41 million impressions.
• People manager of one direct report.

Toronto, Canada Area

• Accountable for the planning and execution of annual plans for Miller Genuine Draft; support on Miller Chill.
• Overall lead for Miller packaging projects, working with Miller Brewing International to implement any changes and manage the process.
• Managed Miller projects within the MolsonCoors stage-gate process, developing business cases for all major initiatives.
• Identified a programming gap in the overall Molson portfolio and addressed it through the development of the MGD… Show more
• Identified a programming gap in the overall Molson portfolio and addressed it through the development of the MGD Touchdown Run program in 2013; volume of participating SKUs increased by 49% during the promotional.

Toronto, Canada Area

• Responsible for national, consumer-facing programming for Heineken, Miller Genuine Draft, Miller Chill and Foster’s.
• Worked closely with Brand Marketing and regional Sales management to develop relevant On Premise and Retail programming.
• Organized and managed a portfolio sampling program executed across Canada.
• Shifted focus of MGD Harley Davidson programming from the On Premise channel to community events, delivering an incremental 613hL and directly speaking to 194,000… Show more
• Shifted focus of MGD Harley Davidson programming from the On Premise channel to community events, delivering an incremental 613hL and directly speaking to 194,000 consumers. Show less

Oakville, ON

• Increased Molson volume by 9.8% and share by 2.4 points within territory.
• Managed a total budget of approximately $300,000 annually.
• Created and executed custom Retail and On-Premise promotions for a variety of customers.

Toronto, ON

• Consulted with clients to develop customized solutions for communications needs.
• Managed relationships with clients such as Hartford Canada, Schenker Canada and Allstream.
• Produced in-house marketing materials including sales presentations, corporate newsletters and brochures.
• Developed speeches for high-level executives at Cadillac Fairview and Burgundy Asset Management.

Hba, Economics (Industrial Relations)

Masters, Professional Communications

Post Grad Certificate, Corporate Communications