John Andersen Email & Phone Number

Toronto, Ontario, Canada

• Country lead for the On Premise channel in Canada; responsible for driving brand growth and market share within the channel.• Management of a team of eight employees in Managerial, Trade Engagement and traditional Sales roles, fostering a collaborative and high-performance culture.• Develop and implement comprehensive channel strategies rooted in shopper insights and market analytics.• Lead for both annual and long-term channel planning that aligns with brand and company… Show more • Country lead for the On Premise channel in Canada; responsible for driving brand growth and market share within the channel.• Management of a team of eight employees in Managerial, Trade Engagement and traditional Sales roles, fostering a collaborative and high-performance culture.• Develop and implement comprehensive channel strategies rooted in shopper insights and market analytics.• Lead for both annual and long-term channel planning that aligns with brand and company objectives.• Development and execution of an annual calendar of On Premise programs, coordinating with cross-functional teams to ensure seamless execution.• Management and execution of all channel-specific sponsorships, including partnership management, contract negotiations, on-site activation and channel-specific activities.• Develop and implement Trade Engagement plans to build strong relationships with key bartenders, customers and influencers across the Canadian market.• Conduct market analysis to identify trends, opportunities, and challenges, using data and insights to inform strategy and decision-making.• Responsible for developing, allocating and managing budgets for On Premise activities, ensuring efficient use of resources and adherence to financial targets.• Monitoring and reporting on the performance of the channel and all support programs, using KPIs and analytics to measure success and inform future strategies. Show less

Toronto, Ontario, Canada

• National lead for Channel Marketing; established the function within the broader Customer & Channel Marketing department, defining its role and corresponding processes. • Developed an inter-departmental, omni-channel planning process to ensure timely delivery of compelling consumer-facing programs.• Integral in establishing account segmentation for both the Retail and On Premise channels, and in disseminating amongst the Commercial team. • Utilized shopper research and consumer… Show more • National lead for Channel Marketing; established the function within the broader Customer & Channel Marketing department, defining its role and corresponding processes. • Developed an inter-departmental, omni-channel planning process to ensure timely delivery of compelling consumer-facing programs.• Integral in establishing account segmentation for both the Retail and On Premise channels, and in disseminating amongst the Commercial team. • Utilized shopper research and consumer insights to define roles for Campari brands within each channel (OP, Retail, E-Commerce) and to create meaningful links to consumption occasions. • Management of relationship with partner Trade agency.• Member of the Canadian Leadership Team.• People manager to 4 direct reports. Show less

Toronto, Canada Area

• Country lead for the Channel and Customer Marketing function.• Responsible for the development and execution of all Retail and On Premise promotional plans across the entire Campari Canada portfolio.• Created Campari Canada’s first ever Channel Plan and Annual Activation Plan documents. • Management of a total annual budget of over $12M CAD.• Initiated processes to help drive margin accretion through key strategies and tactics focused on product mix, SKU profitability and… Show more • Country lead for the Channel and Customer Marketing function.• Responsible for the development and execution of all Retail and On Premise promotional plans across the entire Campari Canada portfolio.• Created Campari Canada’s first ever Channel Plan and Annual Activation Plan documents. • Management of a total annual budget of over $12M CAD.• Initiated processes to help drive margin accretion through key strategies and tactics focused on product mix, SKU profitability and budget optimization.• Responsible for leading a team of seven employees in four offices across Canada. Show less

Toronto, Canada Area

• Responsible for managing Campari Canada’s largest brand, Forty Creek Whisky, as well as Wild Turkey Bourbon.• Project lead for Forty Creek's first-ever packaging refresh; a complete overhaul impacting 26 SKUs and 112 total components.• Led development of Forty Creek's first-ever television commercial and major ATL campaign.• Created and presented new product pitches and Marketing updates to various liquor boards and private retailers across Canada.• Single point of… Show more • Responsible for managing Campari Canada’s largest brand, Forty Creek Whisky, as well as Wild Turkey Bourbon.• Project lead for Forty Creek's first-ever packaging refresh; a complete overhaul impacting 26 SKUs and 112 total components.• Led development of Forty Creek's first-ever television commercial and major ATL campaign.• Created and presented new product pitches and Marketing updates to various liquor boards and private retailers across Canada.• Single point of accountability for innovation on the Forty Creek brand.• People manager of two direct reports, and an overall team of five employees. Show less

Toronto, Canada Area

• Responsible for managing SKYY Vodka, Wild Turkey Bourbon, Prince Igor Vodka, Espolon Tequila and Cabo Wabo Tequila.• Management of all above the line, below the line, and pricing activity.• Led development of the SKYY ‘Claim Your Cali’ campaign, launched in 2016; a unique, digital-based program that resulted in a +7.3% increase in depletions during the promotional period, and over 41 million impressions across Canada.• People manager of one direct report.

Toronto, Canada Area

• Accountable for the planning and execution of annual plans for Miller Genuine Draft; support on Miller Chill.• Overall lead for Miller packaging projects, working with Miller Brewing International to implement any changes and manage the process.• Managed Miller projects within the MolsonCoors stage-gate process, developing business cases for all major initiatives.• Identified a programming gap in the overall Molson portfolio and addressed it through the development of the MGD… Show more • Accountable for the planning and execution of annual plans for Miller Genuine Draft; support on Miller Chill.• Overall lead for Miller packaging projects, working with Miller Brewing International to implement any changes and manage the process.• Managed Miller projects within the MolsonCoors stage-gate process, developing business cases for all major initiatives.• Identified a programming gap in the overall Molson portfolio and addressed it through the development of the MGD Touchdown Run program in 2013; volume of participating SKUs increased by 49% during the promotional period, despite an industry decline of 8.29%. Show less

Toronto, Canada Area

• Responsible for national, consumer-facing programming for Heineken, Miller Genuine Draft, Miller Chill and Foster’s.• Worked closely with Brand Marketing and regional Sales management to develop relevant On Premise and Retail programming.• Organized and managed a portfolio sampling program executed across Canada.• Shifted focus of MGD Harley Davidson programming from the On Premise channel to community events, delivering an incremental 613hL and directly speaking to 194,000… Show more • Responsible for national, consumer-facing programming for Heineken, Miller Genuine Draft, Miller Chill and Foster’s.• Worked closely with Brand Marketing and regional Sales management to develop relevant On Premise and Retail programming.• Organized and managed a portfolio sampling program executed across Canada.• Shifted focus of MGD Harley Davidson programming from the On Premise channel to community events, delivering an incremental 613hL and directly speaking to 194,000 consumers. Show less

Oakville, On

• Increased Molson volume by 9.8% and share by 2.4 points within territory.• Managed a total budget of approximately $300,000 annually.• Created and executed custom Retail and On-Premise promotions for a variety of customers.

Toronto, On

• Consulted with clients to develop customized solutions for communications needs.• Managed relationships with clients such as Hartford Canada, Schenker Canada and Allstream.• Produced in-house marketing materials including sales presentations, corporate newsletters and brochures.• Developed speeches for high-level executives at Cadillac Fairview and Burgundy Asset Management.

Hba, Economics (Industrial Relations)

Masters, Professional Communications

Post Grad Certificate, Corporate Communications