Digital Communications Manager
Current-Contribute to overall communication strategy with multimedia communication plan that engages both internal and external, new and existing audiences;-Oversee responsibilities of Multimedia Specialist and Communications Specialist within the Communications and Marketing department;-Collaborate with Information Technology to capitalize on software and application investments by using them for innovative information delivery;-Manages day-to-day operation of City’s general social media channels, overseeing content, ensuring information is accurate and timely and monitoring impact/effectiveness;-Manage City’s social media program, which includes training of department representatives on appropriate use of social media channels and monitoring of said channels to ensure adherence;-Produce videos about City employees, events, services and facilities;-Create newsletters, brochures, flyers, and other marketing materials and oversees printing and online distribution of materials;-Design interactive publications such as annual reports, manuals, guides, and pamphlets;-Design or oversees design of print advertisements;-Create marketing components for departments, events and initiatives, as requested;-Oversee contract production of content for governmental information channel and/or website;-Photograph City employees, events and facilities;-Produce internal communication pieces such as newsletters, flyers and emails;-Assist with special events, ceremonies and programs including activities with other departments, outside agencies and/or other applicable groups;-Advise staff on multimedia communications and marketing strategies and tools, implementing such strategies and tools as necessary;
