John Taylor Email & Phone Number

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Princeton, Nj, Us

Producer for Traceroute, an Apple Top 25 Tech Podcast, sponsored by Equinix, the world's largest data infrastructure company.

Palm Harbor, Florida, Us

Napa Valley, California, Us

Responsible for managing and executing the Annual Plan for all Ca' Momi Winery brands (50K case production)Helped create and design all promotional and marketing activities for both Trade and DTC channelsCoordinated with Creative Department to generate timely campaigns that aligned with Ca' Momi's brand message and missionWorked directly with Sales Team, Regional Managers, Distributors and National & Retail Account Managers to create market activations that directly increased the bottom line.ROLE PHASED OUT 1/2/2020

Saint Helena, Ca, Us

Responsible for the development and management of the winery's entire Direct to Consumer sales and marketing strategy, including: tasting room management and sales; website sales; Wine Club strategy and sales; email and direct marketing campaigns; social media content and advertising strategyOversaw sales velocity of zero to 8,000 cases in year oneIncreased sales revenue by 43% in year twoIncreased sales revenue by 15% in Q1 2018Coordinated campaigns with on and off premise accounts to ensure brand identity and reputation remained consistent

*Responsible for strategic development and implementation of the estate's comprehensive national sales strategy. This included a 25,000 case inventory and 10,000 case annual production. Reported to Owner/CEO*Increased gross revenue from an average of $38K monthly to an average of $208K monthly in six months. Responsible for company's first $1M+ total revenue year; Increased bottle sales from 480 per month to 16,000 per month*Worked with the owner to develop budgets, programs and marketing strategies for new territories*Established distribution channels in Texas, Florida, Kentucky, Virginia, New York, San Diego, Los Angeles, San Francisco, Sacramento;*Worked closely with specific retail chain/off premise accounts (Safeway, Whole Foods, HEB/Central Market, Specs, Grocery Outlet, etc.) to ensure programs were executed in the market place*Monitored and tracked sales performance on a regular basis (volume, activation, account retention, re-order rates, PODs, etc)*Managed a 15-member team of Regional/Local Sales Reps;*Managed all aspects of DTC Sales, including online, wine club and tasting room sales.*Increased DTC sales to an average of 16% per month; Increased wine club membership 115%.*Managed and executed all marketing initiatives in conjunction with the VP of Marketing, including creation of project calendars, creation and editing of collateral and analysis of campaign effectiveness.

Napa, Us

*Responsible for all aspects of national and regional sales & marketing/brand strategy for Rocca Family Vineyards, a Napa-based boutique winery;*Increased sales for the company by an average of 4.64% each month for 12 consecutive months for an overall annual sales growth of 55.7%;*Established new distribution channels in Texas, Florida, Kentucky, Virginia, New Jersey, New York, Connecticut, Kansas, Colorado and California;*Sold, established and maintained relationships with key on premise accounts and off premise retail chain accounts.*Developed and implemented brand building strategies to help drive distribution, sales and promotional activity at the retail chain level.*Manage all aspects of the Tasting Room, resulting in a monthly average 25.4% increase in POS sales; Managed all Wine Club sales; *Conducted market visits, ride-along, tastings, wine tasting dinners, vineyard tours and special events. *Responsible for implementation of company's email and Social Media programs, including Monthly Newsletter, Wine Club announcements, website specials and more. Create reports tracking metrics on email openings, click-through and overall campaign effectiveness.

Responsible for creating and maintaining the wine list for a new, Napa-inspired “Tasting Room” style wine bar in historic downtown Benicia; Coordinated all sales reps and lead wine tastings with the owner to help determine monthly selections (bar serves 30 selections BTG and offers all wines for retail purchase);Created Wine Flights intended to expand customers' palates while promoting sales;Lead in development of website and eCommerce platform for online sales;Spearhead Social Media campaign through Facebook, Google +, Twitter and email newsletter campaigns (Mail Chimp);Analyzed sales data to maximize margins on BTG and bottle purchases;Lead tastings to educate wait staff on new list additions in order to provide guests with an excellent experience and increase sales ;Created, coordinated and marketed special events at the bar, including Winemaker Tastings, Food & Wine Pairings and Corporate Events.

Established and Managed accounts for retail, BTG and house wine placements in a territory covering the East Bay of San Francisco (Contra Costa & Alameda Counties). Includes both retail and restaurant accounts;Grew East Bay territory from zero to 31 accounts in five months. Grew SF territory from zero to 18 accounts in a three month period;Met with buyers, managers, chefs and provided tastings from Real Wines Company, a wine broker representing 20 small-batch winemakers whose appellations spaned Santa Cruz to Sonoma;Performed same functions for a book of Premiere Cru and Grand Cru Burgundies by Aliane Wines, an exclusive importer based in San Diego, CA;Provided First Class Customer Service on all fronts;Provided coordination of inventory, orders and delivery;Tracked invoices and payments;Maintained inventory reports with large accounts (Whole Foods, Draegers);Maintained sales book with new pricing, releases and vintages.

Licensed Real Estate Broker with the California Department of Real Estate;Created and organized sales presentations to high net worth individuals, resulting in over $15mm of investment;Analyzed market data to create opportunity-based real estate investment strategies which garnered double-digit returns; Formed and managed more than a dozen real estate offerings (Reg D(506) and (504)), coordinating with attorneys, compliance officers, asset managers, and accountants; Hired and supervised Processors, Underwriters, Loan Originators and Fund Managers; Developed all marketing and sales collateral for the companies until 2010, at which time I hired and managed a marketing staff; Managed all Investor Relations, including creation of all quarterly investment reports and newsletters; Managed portfolios of real estate loans and rental properties totaling $20mm+;Five years experience in residential listings, sales and conventional loan originations.

Bachelor Of Arts, Broadcast Journalism

Bachelor'S Degree, Broadcast Journalism

Bachelor'S Degree, Journalism